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Marketing program coordinator skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical marketing program coordinator skills. We ranked the top skills for marketing program coordinators based on the percentage of resumes they appeared on. For example, 10.0% of marketing program coordinator resumes contained marketing campaigns as a skill. Continue reading to find out what skills a marketing program coordinator needs to be successful in the workplace.

15 marketing program coordinator skills for your resume and career

1. Marketing Campaigns

Here's how marketing program coordinators use marketing campaigns:

Generated and nurtured qualified leads by enhancing brand awareness developed through different marketing campaigns and mediums.
Created and marketed innovative and award-winning marketing campaigns to increase awareness and revenue.

2. Email Marketing

Here's how marketing program coordinators use email marketing:

Coordinated and facilitated means of communication among students through social marketing, email marketing, telephone, and one-to-one meetings.
Prepared and proofread communications, including newsletters, social media marketing, email marketing and other print and electronic communications.

3. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing program coordinators use email campaigns:

Lead graphic and web designer liaison for channel marketing collateral, PartnerAccess web portal and email campaigns
Created and managed mass email campaigns that increased program enrollment.

4. Event Logistics

Event logistics refers to establishing and managing events within the organization where the organizers plan, control, and manage transfer and storage of the required amenities.

Here's how marketing program coordinators use event logistics:

Organized event logistics, publicity, including public relations, advertising and collateral material design, production, and distribution.
Negotiated contracts, event logistics and marketing efforts for approximately 200 events.

5. Event Planning

Here's how marketing program coordinators use event planning:

Optimized event planning efficiency by transferring all bookings to an online event management system.
Supported event planning for award functions and fund raisers.

6. Press Releases

Here's how marketing program coordinators use press releases:

Promoted activities via increased media coverage via press releases and photo opportunities.
Updated blog with articles, news feeds, press releases, and additional information that increased ethos and brand recognition.

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7. Trade Shows

Here's how marketing program coordinators use trade shows:

Purchased promotional/incentive materials for trade shows and distributor co-op program and company awards for the sales recognition program.
Managed coordination and representation at company trade shows.

8. Facebook

Here's how marketing program coordinators use facebook:

Facilitate all of SLU s social media efforts (Twitter, Facebook, YouTube, Blog, etc.).
Coordinated social media efforts for both brands via Twitter and Facebook, with a growth rate of over 300%.

9. Creative Development

Here's how marketing program coordinators use creative development:

Participated in the creative development and execution of marketing proposals to launch campaigns.
Worked with program marketing on creative development as appropriate.

10. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how marketing program coordinators use promotional materials:

Arrange and coordinate marketing/clinical literature and promotional materials as well as product samples.
Developed and implemented marketing and promotional materials.

11. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing program coordinators use graphic design:

Provided coordination to marketing projects and overseeing all aspects from concept development through graphic design to project implementation.
Improved graphic design function and streamlined branded imagery and messaging.

12. B2B Marketing

Here's how marketing program coordinators use b2b marketing:

Support global B2B marketing strategy and execution for technology and computer manufacturer.
Developed marketing initiative incorporating B2C efforts into our B2B marketing.

13. Photoshop

Here's how marketing program coordinators use photoshop:

Use Adobe Photoshop & Keynote to generate eye-catching informative flyers and images for promotion.
Designed marketing brochures using Adobe InDesign, Illustrator, Photoshop and Microsoft Publisher.

14. ROI

Here's how marketing program coordinators use roi:

Educated marketing, merchandising and sales teams on best practices as it related to sales planning and ROI.
Produced monthly metrics for marketing efforts to track marketing programs ROI.

15. Content Marketing

Here's how marketing program coordinators use content marketing:

Provided strategic e-commerce marketing strategy ideas through content marketing and social media to Senior Leadership to improve business growth.
Managed social media campaigns, content marketing and production of all event/conference-related materials including programs/brochures, signage and marketing recaps.

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What skills help Marketing Program Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing program coordinator resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing program coordinators need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing program coordinators possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing program coordinators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing program coordinator skills would you recommend for someone trying to advance their career?

Jacqui Lowman Ph.D.

Associate Professor, University of Maine at Presque Isle

If people need to take gap years, I would recommend that they continue to work on their communication skills. Read and write/create content for a wide range of audiences. Continue to learn and use technology. Look for opportunities to demonstrate leadership. And work on self-confidence. Volunteering for nonprofits that could use their help would be excellent. Those are great on resumes, will build skills, and the students will feel amazing helping others with their skills.

What technical skills for a marketing program coordinator stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing program coordinator skills to add to your resume

The most important skills for a marketing program coordinator resume and required skills for a marketing program coordinator to have include:

Marketing Campaigns
Email Marketing
Email Campaigns
Event Logistics
Event Planning
Press Releases
Trade Shows
Facebook
Creative Development
Promotional Materials
Graphic Design
B2B Marketing
Photoshop
ROI
Content Marketing

YouTube
Market Research
Channel Marketing
Twitter
SEO
Web Content
Giveaways
Web Site
PowerPoint
Community Outreach
Linkedin
Educational Programs
Market Trends
Community Events
AV

Travel Arrangements
Data Collection
Program Development
Target Audience
Copywriting
Incentive Programs
Corporate Events
Product Launches
Creative Content
Economic Development
Training Materials
Social Events
Business Plan
HTML
Expense Reports

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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