How To Become A Marketing Services Coordinator: What It Is and Career Path

What is a marketing services coordinator and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Andrew Gershoff Ph.D.,

Michelle R. Eubanks

Marketing service coordinators are responsible for harmonizing the various marketing activities of an organization, aligning them towards the same goal, and increasing their efficiency. They design marketing campaigns based on extensive research of market trends and customer expectations. They identify the characteristics of an audience interested in the advertised products and services, and find the best channels to reach prospective buyers.

If you are a creative communicator with great organizational and time management skills, this just might be the right career for you. You will oversee the implementation of marketing campaigns, improving both printed and online media content. You will devise ways to track the efficiency of the campaigns as well.

A degree in communications or marketing is generally required of candidates for this position. You will have to prove years of experience working for marketing agencies, as this position oversees every aspect of the work that goes into creating a successful media presence. You will need to be familiar with image editing and layout creating software, such as Photoshop or Indesign. You will need over-the-top communication skills and interpersonal finesse, and organizational skills to manage the diverse activities of the department. If you have what it takes to hold this position, you can make around $48,315 per year.

What general advice would you give to a marketing services coordinator?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.

Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.

Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.

Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.

ScoreMarketing Services CoordinatorUS Average

Salary

4.7

Avg. Salary $60,543

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.13%

Asian 9.64%

Black or African American 5.16%

Hispanic or Latino 12.32%

Unknown 5.00%

White 67.75%

Gender

female 76.13%

male 23.87%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a marketing services coordinator

Explore marketing services coordinator education requirements

Most common marketing services coordinator degrees

Bachelor's

78.0 %

Associate

10.8 %

Master's

6.4 %

Start to develop specific marketing services coordinator skills

Skills	Percentages
Customer Service	10.12%
Trade Shows	8.19%
Marketing Campaigns	7.90%
Market Research	5.91%
Purchase Orders	4.73%

Complete relevant marketing services coordinator training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing services coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing services coordinator based on U.S. Bureau of Labor Statistics data and data from real marketing services coordinator resumes.

Research marketing services coordinator duties and responsibilities

Manage all logistics involve in exporting to a new market i.e., Europe, Asia and Caribbean markets.
Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
Create and deliver sales presentations for agent luncheons including PowerPoint presentations and proposals for TPA services.
Utilize currency conversions for Brazil, France, Germany, Italy, Mexico, Spain and the UK.

Prepare your marketing services coordinator resume

When your background is strong enough, you can start writing your marketing services coordinator resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing services coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing services coordinator resume templates

Build a professional marketing services coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing services coordinator resume.