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Marketing services coordinator skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical marketing services coordinator skills. We ranked the top skills for marketing services coordinators based on the percentage of resumes they appeared on. For example, 10.1% of marketing services coordinator resumes contained customer service as a skill. Continue reading to find out what skills a marketing services coordinator needs to be successful in the workplace.

15 marketing services coordinator skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing services coordinators use customer service:

Develop Marketing Campaigns Customer Service Representative: Standard Energy Supply Company.
Provide additional support for Customer Service in answering phones and checking orders

2. Trade Shows

Here's how marketing services coordinators use trade shows:

Company representative for trade shows and company conventions.
Procured and oversaw contractors organizing trade shows.

3. Marketing Campaigns

Here's how marketing services coordinators use marketing campaigns:

Developed and manipulated query data specific for marketing campaigns and e-blasts to students and alumni.
Worked closely with marketing manager and individual brand managers to develop marketing campaigns.

4. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing services coordinators use market research:

Led web-based market research project focused on growth opportunities using need-based identification and online consumer surveys.
Performed market research and coordinated meetings.- Analyzed and presented results.

5. Purchase Orders

Here's how marketing services coordinators use purchase orders:

Establish return authorizations upon receipt of purchase orders.
Obtained approvals and initiated and monitored master services agreements, project work order requests, purchase requisitions and purchase order process.

6. Press Releases

Here's how marketing services coordinators use press releases:

Generated departmental press releases and presentation scripts.
Served as project leader on all research and market analysis projects* Served as author for all marketing materials and press releases.

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7. SEO

Here's how marketing services coordinators use seo:

Developed strategic social media marketing strategies by successfully improving search engine optimization (SEO) and implementing a targeted email campaign.
Developed a new contemporary website with updated internal SEO techniques that yielded an increase in visitor engagement.

8. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how marketing services coordinators use pos:

Update and maintain POS E-Store functionality wile providing training and assistance for field sales.
Brainstorm and support Account teams on possible ideas for POS material.

9. Customer Database

A customer database is a way of ensuring information and data of customers stay updated. It helps encourage repeat business by building loyalty. The database includes contact information like the client's name, physical address, email address, and phone number.

Here's how marketing services coordinators use customer database:

Generated and maintained customer database and service contracts.
Maintained customer databases in Microsoft Access.

10. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how marketing services coordinators use promotional materials:

Assist and create advertisements and other promotional materials.
Completed special project for Compliance, implementing aggregate spend tracking for promotional materials in compliance with the Sunshine Act.

11. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing services coordinators use graphic design:

Maintained all responsibilities of the Graphic Designer position.
Assisted new and experienced agents with marketing and graphic design, including marketing materials, social media and web graphics.

12. Collateral Materials

Here's how marketing services coordinators use collateral materials:

Created sales collateral materials and other presentation materials using PageMaker desktop publishing software.
Produced collateral materials and ads with graphics department.

13. RFP

RFP stands for request for proposal and is a document that contains details about a project or bids from contractors who are responsible for completing the project.

Here's how marketing services coordinators use rfp:

Developed all price letters, RFP's and corporate proposals outlining products, service, competitive advantage and transition plans.
Developed marketing material in responding to RFP's for an architectural firm; created marketing/business development program with ACT contact manager

14. Facebook

Here's how marketing services coordinators use facebook:

Implemented social media strategies such as Facebook and Twitter creating a loyal following for the company.
Deliver content to Facebook and Twitter as well as uploading photos.

15. Content Marketing

Here's how marketing services coordinators use content marketing:

Conceptualized blog content designed to achieve inbound marketing through a combination of content marketing and search engine optimization techniques.
Partnered with digital marketing and media relations teams on strategic brand positioning and distribution for targeted content marketing campaigns.

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What skills help Marketing Services Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing services coordinator resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing services coordinators need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing services coordinators possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing services coordinators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing services coordinator skills would you recommend for someone trying to advance their career?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

Many marketing jobs require a blend of customer insights, data analytics, and strategic marketing decision making. So developing these skills may be helpful to be ready when the right job comes around. Skills in sales are often overlooked, but these are valuable too and have three advantages:
-There are many excellent opportunities in careers in sales that some students overlook.
-Even if one does not take a job in sales, the skills of deals involving business development, problem-solving, and communication are valuable in any career.
-Getting a job in the first place often involves selling oneself.
So having sales skills are also worth having.

If you can't find a job right away, volunteering is an excellent way to develop skills, make contacts, and stay optimistic. Look for opportunities at non-profit organizations, for example, where you may help out a cause that may be important to you and give you a chance to learn about skills that you may lack. Often, serious volunteers are given access and opportunities that paid employees may not get. It is also not uncommon for a volunteer position to become a paid position when opportunities in the organization arise.

In marketing and business, there are also many excellent one-year master's programs being offered to help students develop focused skills in marketing management, data analytics, and customer insights. Some are even focused on particular industries like health care or technology. These programs offer students a year of in-depth learning as well as career coaching and access to recruiters. They can be a treasured addition for students who have healthy non-business undergraduate degrees who may now want to focus on marketing career goals. Also, the starting salary and responsibility level tend to be significantly more than that of a recent graduate of an undergraduate program.

What technical skills for a marketing services coordinator stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing services coordinator skills to add to your resume

The most important skills for a marketing services coordinator resume and required skills for a marketing services coordinator to have include:

Customer Service
Trade Shows
Marketing Campaigns
Market Research
Purchase Orders
Press Releases
SEO
POS
Customer Database
Promotional Materials
Graphic Design
Collateral Materials
RFP
Facebook
Content Marketing
Copywriting

Sales Reports
Expense Reports
PowerPoint
Sales Presentations
Sales Materials
Print Production
Travel Arrangements
Event Planning
Client Presentations
B2B Marketing
ROI
Photo Shoots
Adobe Photoshop
Website Content
Status Reports
Brand Marketing

Presentation Materials
Business Development
Pinterest
Email Campaigns
Website Development
Print ADS
Sales Data
Due Dates
Web ADS
Training Materials
Business Cards
VIP
MLS
HTML
Local Events
Customer Support

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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