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Media relations director skills for your resume and career
15 media relations director skills for your resume and career
1. Web Content
- Designed a new athletic website and managed web content for 14 varsity sports on a daily basis.
- Created and edited new and engaging web content for assigned sports.
2. Spokesperson
A spokesperson advertises and represents a company, organization, or brand's message in public to the target consumers and audiences. The aim is to promote, maintain and build the right image for a business. Spokespeople ought to own a professional capacity and be an ethical representative on behalf of their authority. They should know their audience and capture their attention and adjust their interest according to a service or goods they want by using real-world examples.
- Served as spokesperson for Texas' oldest Catholic university institution by communicating the University's mission, values and historical relevance.
- Served as spokesperson and architect of all media messages/PR plans relating to company operations.
3. Crisis Communications
Crisis communication refers to the communication systems, protocols, and technologies in place that enables an organization to effectively communicate both internally and externally during any major critics or threat faced by the business. Crisis can include major natural disasters, cyber-attacks, product failures, corporate mistakes, PR incidents, reputation crisis, and so on. Crisis communication is critical for reducing the impact of the crisis on the company's operations and public image.
- Managed crisis communications for MGA, directed internal communications in collaboration with HR, and managed all corporate communication functions company-wide.
- Advised United Way Divisions and United Way Agencies regarding communications issues and provided strategic counsel, especially during crisis communications situations.
4. Press Conferences
- Facilitated and managed interview requests and/or press conferences with student-athletes, coaches and administrators as necessary.
- Organized high profile press conference for sensitive incident during construction.
5. Communications Strategies
A communication strategy is a plan used by a company to achieve its communication and interaction goals. It includes several elements such as approaching the target market, communicating with stakeholders and partners, and formulating target market plans.
- Handled club's day-to-day media relations efforts, including execution of communications strategies.
- Develop creative, innovative marketing communications strategies for Macy's Department Stores to build and enhance brand equity.
6. Facebook
- Developed and implemented social media strategy incorporating Facebook, Twitter and daily blog.
- Work closely with Social Media Department to establish timely and positive messaging through; Twitter, Facebook and You Tube sites.
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A fact sheet is a short, typed or handwritten one-page document that contains the most important information about a specific topic, product, substance, or service in the least amount of space. The aim is to convey key facts and points on a topic in a clear, concise, and easily understandable way and to communicate the most relevant information effectively.
- Created and edited news releases, bylined articles and fact sheets, and produced promo- tional videos and B-roll packages.
- Prepared and distributed news releases, fact sheets, and other written materials to media outlets to effectively position the company.
8. Media Management
- Crafted and executed social media management & campaigns, performed needs analysis & identification.
- Developed and managed targeted press lists using media management database; managed vendors.
9. Twitter
- Created team Twitter handle that grew from 0 to 55,000 followers.
- Tweet every day and engage in conversation with Twitter followers.
11. External Communications
External communications refer to the exchange of information between the organization one is working with and another organization.
- Directed media relations and external communications for Cardiac Rhythm Management business.
- Directed all internal/external communications and public relations.
12. Crisis Management
- Develop and manage a crisis management plan for necessary occasions.
- Conducted crisis management for Bonnie Raitt opening night concert gala.
13. Direct Reports
- Mentor two direct reports for future growth and opportunities with the agency.
- Directed all media operations for the agency, managing a small staff of direct reports.
14. Corporate Communications
Corporate communication is a way for a company or a business to communicate and interact with their clients, whether external or internal. They usually work as investors, government agencies, employees, the media sector, employees, and the public. It is written reports, advertisements, promotional materials, press releases, interviews, and meetings.
- Directed PR staff in media relations, internal corporate communications and community relations.
- Authored messaging for the CEO and CFO in all corporate communication including roadshows, analyst calls and corporate presentations.
15. Instagram
- Produce product and lifestyle photo shoots bi-annually including Instagram photos.
- Established and grew Instagram account to 11.4K+ followers in 2 years.
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What skills help Media Relations Directors find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on media relations director resumes?
Proven skills in advocating and supporting diversity, equity, and inclusion are similarly important across all industries. Being able to speak concretely about actions that positively impact these areas is of particular interest and stand out on a resume.
Skills that highlight the ability to think critically, problem solve, be productive without supervision, and also to collaborate and work with teams - these are skills that continue to be important across all positions. Solid skills in interpersonal and applied communications can greatly enhance these abilities, which are important both within the field and across industries.
What media relations director skills would you recommend for someone trying to advance their career?
Clarke Caywood
Professor (founder group of IMC and PR in Medill) Joint Doctorate in Business and Journalism - Univ. Wis. Madison, Northwestern University
What type of skills will young media relations directors need?
Dr. Arsalan Memon
Assistant Professor and Chair, Lewis University
Critical thinking and problem skills: these skills are essential because they are applicable in all aspects of life, even if we cannot clearly and distinctly see that. For instance, let's say that a student who has majored in chemistry must write a personal statement for graduate school. Just taking this general example, we can see that she would be required to make an argument (understood in the broadest sense possible) to the committee to select her over other equally (if not more) qualified candidates. The student would have to construct a coherent, compelling, and precise narrative to move the readers of her application. Teaching since 2009 and at various universities, I have noticed that a lot of students are not taught such critical thinking and problem-solving skills.
Resume construction skills: such skills are quite self-explanatory. A lot of my students who have graduated have asked me to write letters of recommendation for them. Most of the time, they would send me their resume. I have noticed that some students do not know how to properly organize their information in the outline (say, what goes first etc.). Other students do not know what should be included in the resume. Some students do not know how much information per item must be included. In some summaries, I have seen paragraphs and paragraphs. I have witnessed insufficient data (e.g., 2-3 words describing their previous jobs).
Communication Skills: more often than not, a lot of my students struggle with in-class student presentations. I have also noticed that many students do not actively participate in class discussions. I speculate that they are afraid of being wrong or genuinely not knowing the answer to some of the questions. Whatever the source of their silence may be, it does not change the fact that some students are afraid to speak their minds. But lacking such communication skills can play a significant role in the actual interview process (for instance). If students cannot articulate their thoughts clearly and distinctly, especially during an interview, they may be less inclined to hire the person. Thus, we need to empower our students to speak their minds, even if they may be wrong at times. In my opinion, being wrong is part of life. We learn from our mistakes. However, being silent is worse than being wrong because when we are silent, our interlocuters can assume many things about us and our lack of responses.
Life skills: no one teaches us life skills. Regardless of one's major, such skills need to be taught in some way. I do not know how such skills would be taught, but that they should be taught. By "life skills," I mean skills that play a central role in determining the outcome of certain events and actions, especially as they pertain to life as such. For instance, based on my perception of teaching students since 2009, no one teaches students to have contingency plans. No one teaches students that effort does not equal outcome. That is, a student can put all the effort into making sure that a particular event or situation actualizes itself in their favor; the work remains independent of the action, mainly because there are so many factors that shape the outcome (and most of those factors are outside of our control). No one teaches students the skill of resilience. The list goes on. I fundamentally believe that such life skills are essential and that students should be oriented to such gifts.
What technical skills for a media relations director stand out to employers?
Professor, University of South Florida
List of media relations director skills to add to your resume

The most important skills for a media relations director resume and required skills for a media relations director to have include:
- Web Content
- Spokesperson
- Crisis Communications
- Press Conferences
- Communications Strategies
- Fact Sheets
- Media Management
- Social Media Management
- External Communications
- Crisis Management
- Direct Reports
- Corporate Communications
- NCAA
- Feature Stories
- Public Affairs
- News Stories
- Writing Press Releases
- Play-By-Play
- Press Materials
- Pr Campaigns
- Community Relations
- Event Planning
- YouTube
- Photo Shoots
- Editorial Content
- Communications Plan
- News Coverage
- Editorials
- External Audiences
- Strategic Plan
- Press Coverage
- Government Relations
- Game Programs
- Bloomberg
- Brand Development
- Clips
- Communications Efforts
- Press Kits
- Video Production
- Public Relations Efforts
- Game Recaps
- Trade Publications
- Media Planning
- Promotional Materials
- Brand Positioning
- Community Events
Updated January 8, 2025
10. Social Media Management