New media specialist demographics and statistics in the US
New media specialist demographics research summary. Zippia estimates new media specialist demographics and statistics in the United States by using a database of 30 million profiles. Our new media specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about new media specialists after extensive research and analysis:
- There are over 10,635 new media specialists currently employed in the United States.
- 35.8% of all new media specialists are women, while 64.2% are men.
- The average new media specialist age is 41 years old.
- The most common ethnicity of new media specialists is White (66.5%), followed by Hispanic or Latino (12.1%), Black or African American (10.3%) and Asian (5.3%).
- In 2022, women earned 96% of what men earned.
- 12% of all new media specialists are LGBT.
- New media specialists are 55% more likely to work at private companies in comparison to education companies.
On this page
New media specialist demographics by:
New media specialist gender statistics
35.8% of new media specialists are women and 64.2% of new media specialists are men.
- Male, 64.2%
- Female, 35.8%
New media specialist gender ratio
| Gender | Percentages |
|---|---|
| Male | 64.2% |
| Female | 35.8% |
New media specialist gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$50,909
Female income
$48,887
New media specialist gender ratio over time
This data breaks down the percentage of men and women in new media specialist positions over time. Currently, 35.8% of new media specialists are female.
New media specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 66.29% | 33.71% |
| 2011 | 69.23% | 30.77% |
| 2012 | 67.13% | 32.87% |
| 2013 | 71.23% | 28.77% |
| 2014 | 67.36% | 32.64% |
| 2015 | 64.41% | 35.59% |
| 2016 | 64.91% | 35.09% |
| 2017 | 69.16% | 30.84% |
| 2018 | 66.71% | 33.29% |
| 2019 | 67.32% | 32.68% |
| 2020 | 66.02% | 33.98% |
| 2021 | 64.17% | 35.83% |
New media specialist related jobs gender ratio
We compared new media specialists with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| New Media Specialist | 64% | 36% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
New media specialist demographics by race
The most common ethnicity among new media specialists is White, which makes up 66.5% of all new media specialists. Comparatively, 12.1% of new media specialists are Hispanic or Latino and 10.3% of new media specialists are Black or African American.
- White, 66.5%
- Hispanic or Latino, 12.1%
- Black or African American, 10.3%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.7%
New media specialist race
| New media specialist race | Percentages |
|---|---|
| White | 66.5% |
| Hispanic or Latino | 12.1% |
| Black or African American | 10.3% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.7% |
New media specialist race and ethnicity over time
See how new media specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
New media specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.70% | 9.66% | 4.32% | 9.24% |
| 2011 | 73.94% | 9.83% | 4.43% | 9.00% |
| 2012 | 73.97% | 9.22% | 3.96% | 9.55% |
| 2013 | 72.77% | 10.43% | 4.43% | 9.52% |
| 2014 | 73.28% | 10.39% | 3.47% | 9.74% |
| 2015 | 72.34% | 9.36% | 5.43% | 10.52% |
| 2016 | 71.71% | 9.65% | 5.22% | 10.05% |
| 2017 | 73.33% | 9.75% | 4.15% | 10.57% |
| 2018 | 70.96% | 8.74% | 5.16% | 11.34% |
| 2019 | 72.71% | 8.91% | 4.64% | 10.72% |
| 2020 | 67.19% | 9.75% | 4.59% | 14.65% |
| 2021 | 66.54% | 10.28% | 5.33% | 12.15% |
New media specialist wage gap by race
According to our data, white new media specialists have the highest average salary compared to other ethnicities. Hispanic or latino new media specialists have the lowest average salary at $49,189.
| Ethnicity | Salary |
|---|---|
| Unknown | $52,671 |
| White | $52,959 |
| Black or African American | $49,241 |
| Asian | $50,611 |
| Hispanic or Latino | $49,189 |
Average new media specialist age
See how the average age of new media specialists varies based on ethnicity and gender.
Male
Female
New media specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
New media specialist age breakdown
The average age of new media specialists is 40+ years years old, representing 53% of the new media specialist population.
New media specialist age breakdown
| New Media Specialist Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
New media specialist educational attainment
The most common degree for new media specialists is bachelor's degree, with 75% of new media specialists earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 9%.
- Bachelor's, 75%
- Master's, 12%
- Associate, 9%
- High School Diploma, 2%
- Other Degrees, 2%
New media specialists by degree level
| New media specialist degree | Percentages |
|---|---|
| Bachelor's | 75% |
| Master's | 12% |
| Associate | 9% |
| High School Diploma | 2% |
| Other Degrees | 2% |
New media specialist jobs you might like
New media specialist wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $54,959 |
| Bachelor's Degree | $51,688 |
New media specialist employment statistics
Most new media specialists work for a private in the education industry.
Company size where new media specialists work
Below, you can see the size of companies where new media specialists work.
New media specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 3% |
| 50 - 100 employees | 13% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 23% |
New media specialist jobs by company type
Employees with the new media specialist job title have their preferences when it comes to working for a company. For instance, most new media specialists prefer to work at private companies over education companies.
New media specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 20% |
| Public | 20% |
| Private | 55% |
| Government | 6% |
New media specialist jobs by industry
The most common industries for new media specialists are education, media and professional.
New media specialist industry statistics
| Industry | Percentages |
|---|---|
| Education | 15% |
| Media | 13% |
| Professional | 10% |
| Fortune 500 | 9% |
| Retail | 7% |
| Government | 5% |
| Manufacturing | 5% |
| Non Profits | 5% |
| Health Care | 4% |
| Finance | 4% |
| Technology | 4% |
| Hospitality | 3% |
| Start-up | 3% |
| Energy | 3% |
| Transportation | 2% |
| Telecommunication | 2% |
| Construction | 2% |
| Real Estate | 2% |
| Internet | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Insurance | 1% |
New media specialist turnover and employment statistics
New media specialist unemployment rate over time
The unemployment rate for new media specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
New media specialist unemployment rate by year
| Year | New media specialist unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average new media specialist tenure
The average new media specialist stays at their job for 1-2 years, based on the 302 new media specialists resumes in Zippia's database.
New media specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 21% |
| 1-2 years | 40% |
| 3-4 years | 12% |
| 5-7 years | 10% |
| 8-10 years | 8% |
| 11+ years | 9% |
New media specialist LGBT ratio compared to similar jobs
Review the percent of new media specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Foreign Correspondent | 10.10% | 3,144 |
| Sports Broadcaster | 10.34% | 2,040 |
| New Media Specialist | 12.01% | - |
| Commercial Production Editor | 12.38% | 82,285 |
| Spanish Interpreter/Translator | 14.90% | 4,265 |
| Program Writer | 16.36% | 67,545 |
| Mobile Disc Jockey | 16.36% | 5,576 |
Similar new media specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Foreign Correspondent | 10.10% | 3,144 |
| Sports Broadcaster | 10.34% | 2,040 |
| Commercial Production Editor | 12.38% | 82,285 |
| Spanish Interpreter/Translator | 14.90% | 4,265 |
| Program Writer | 16.36% | 67,545 |
| Mobile Disc Jockey | 16.36% | 5,576 |
Foreign languages spoken by new media specialists
The most common foreign language among new media specialists is Spanish at 38.9%. The second-most popular foreign language spoken is German at 11.1% and French is the third-most popular at 11.1%.
- Spanish, 38.9%
- German, 11.1%
- French, 11.1%
- Italian, 11.1%
- Irish, 5.6%
- Other, 22.2%
New media specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 38.9% |
| German | 11.1% |
| French | 11.1% |
| Italian | 11.1% |
| Irish | 5.6% |
| Other | 22.2% |
