Online marketing strategist demographics and statistics in the US
Online marketing strategist demographics research summary. Zippia estimates online marketing strategist demographics and statistics in the United States by using a database of 30 million profiles. Our online marketing strategist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about online marketing strategists after extensive research and analysis:
- There are over 3,977 online marketing strategists currently employed in the United States.
- 48.8% of all online marketing strategists are women, while 51.2% are men.
- The average online marketing strategist age is 39 years old.
- The most common ethnicity of online marketing strategists is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 95% of what men earned.
- 10% of all online marketing strategists are LGBT.
- Online marketing strategists are 67% more likely to work at private companies in comparison to public companies.
On this page
Online marketing strategist demographics by:
Online marketing strategist gender statistics
48.8% of online marketing strategists are women and 51.2% of online marketing strategists are men.
- Male, 51.2%
- Female, 48.8%
Online marketing strategist gender ratio
| Gender | Percentages |
|---|---|
| Male | 51.2% |
| Female | 48.8% |
Online marketing strategist gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$115,690
Female income
$109,354
Online marketing strategist gender ratio over time
This data breaks down the percentage of men and women in online marketing strategist positions over time. Currently, 48.8% of online marketing strategists are female.
Online marketing strategist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 70.60% | 29.40% |
| 2011 | 70.29% | 29.71% |
| 2012 | 70.87% | 29.13% |
| 2013 | 70.80% | 29.20% |
| 2014 | 69.11% | 30.89% |
| 2015 | 68.66% | 31.34% |
| 2016 | 68.55% | 31.45% |
| 2017 | 67.57% | 32.43% |
| 2018 | 53.56% | 46.44% |
| 2019 | 52.48% | 47.52% |
| 2020 | 50.87% | 49.13% |
| 2021 | 51.25% | 48.75% |
Online marketing strategist related jobs gender ratio
We compared online marketing strategists with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Online Marketing Strategist | 51% | 49% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Online marketing strategist demographics by race
The most common ethnicity among online marketing strategists is White, which makes up 74.6% of all online marketing strategists. Comparatively, 8.7% of online marketing strategists are Hispanic or Latino and 8.2% of online marketing strategists are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Online marketing strategist race
| Online marketing strategist race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Online marketing strategist race and ethnicity over time
See how online marketing strategist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Online marketing strategist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Online marketing strategist wage gap by race
According to our data, asian online marketing strategists have the highest average salary compared to other ethnicities. Black or african american online marketing strategists have the lowest average salary at $109,356.
| Ethnicity | Salary |
|---|---|
| Unknown | $115,111 |
| White | $114,598 |
| Black or African American | $109,356 |
| Asian | $125,793 |
| Hispanic or Latino | $114,207 |
Average online marketing strategist age
See how the average age of online marketing strategists varies based on ethnicity and gender.
Male
Female
Online marketing strategist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Online marketing strategist age breakdown
The average age of online marketing strategists is 40+ years years old, representing 44% of the online marketing strategist population.
Online marketing strategist age breakdown
| Online Marketing Strategist Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Online marketing strategist educational attainment
The most common degree for online marketing strategists is bachelor's degree, with 76% of online marketing strategists earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 7%.
- Bachelor's, 76%
- Master's, 13%
- Associate, 7%
- High School Diploma, 3%
- Other Degrees, 1%
Online marketing strategists by degree level
| Online marketing strategist degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Master's | 13% |
| Associate | 7% |
| High School Diploma | 3% |
| Other Degrees | 1% |
Online marketing strategist jobs you might like
Online marketing strategist wage gap by degree level
According to the data, online marketing strategists with a Doctorate degree earn more than those without, at $140,024 annually. With a Master's degree, online marketing strategists earn a median annual income of $134,146 compared to $118,807 for online marketing strategists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $134,146 |
| Bachelor's Degree | $118,807 |
| Doctorate Degree | $140,024 |
Online marketing strategist employment statistics
Most online marketing strategists work for a private in the technology industry.
Company size where online marketing strategists work
Below, you can see the size of companies where online marketing strategists work.
Online marketing strategist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 22% |
| 100 - 500 employees | 27% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 18% |
| > 10,000 employees | 16% |
Online marketing strategist jobs by company type
Employees with the online marketing strategist job title have their preferences when it comes to working for a company. For instance, most online marketing strategists prefer to work at private companies over public companies.
Online marketing strategist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 13% |
| Public | 21% |
| Private | 67% |
Online marketing strategist jobs by industry
The most common industries for online marketing strategists are technology, professional and education.
Online marketing strategist industry statistics
| Industry | Percentages |
|---|---|
| Technology | 17% |
| Professional | 13% |
| Education | 10% |
| Internet | 8% |
| Non Profits | 6% |
| Media | 6% |
| Manufacturing | 6% |
| Fortune 500 | 6% |
| Hospitality | 6% |
| Finance | 4% |
| Health Care | 4% |
| Start-up | 2% |
| Real Estate | 2% |
| Construction | 2% |
| Retail | 2% |
| Energy | 2% |
| Telecommunication | 2% |
Online marketing strategist turnover and employment statistics
Online marketing strategist unemployment rate over time
The unemployment rate for online marketing strategists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Online marketing strategist unemployment rate by year
| Year | Online marketing strategist unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average online marketing strategist tenure
The average online marketing strategist stays at their job for 1-2 years, based on the 175 online marketing strategists resumes in Zippia's database.
Online marketing strategist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 21% |
| 1-2 years | 41% |
| 3-4 years | 11% |
| 5-7 years | 10% |
| 8-10 years | 9% |
| 11+ years | 9% |
Online marketing strategist LGBT ratio compared to similar jobs
Review the percent of online marketing strategists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Director Of Sales, Marketing And Operations | 7.25% | 180,037 |
| Promotions Director | 9.54% | 8,812 |
| Online Marketing Strategist | 9.86% | - |
| Senior Publicist | 16.11% | 1,157 |
Similar online marketing strategist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Director Of Sales, Marketing And Operations | 7.25% | 180,037 |
| Promotions Director | 9.54% | 8,812 |
| Senior Publicist | 16.11% | 1,157 |
Foreign languages spoken by online marketing strategists
The most common foreign language among online marketing strategists is Spanish at 46.2%. The second-most popular foreign language spoken is French at 23.1% and Vietnamese is the third-most popular at 7.7%.
- Spanish, 46.2%
- French, 23.1%
- Vietnamese, 7.7%
- German, 7.7%
- Bengali, 7.7%
- Other, 7.6%
Online marketing strategist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 46.2% |
| French | 23.1% |
| Vietnamese | 7.7% |
| German | 7.7% |
| Bengali | 7.7% |
| Other | 7.6% |
