Online merchant vs merchant

The differences between online merchants and merchants can be seen in a few details. Each job has different responsibilities and duties. Additionally, a merchant has an average salary of $74,999, which is higher than the $55,338 average annual salary of an online merchant.

The top three skills for an online merchant include customer satisfaction, apparel and product line. The most important skills for a merchant are product development, gross margin, and market trends.

Online merchant vs merchant overview

	Online Merchant	Merchant
Yearly salary	$55,338	$74,999
Hourly rate	$26.60	$36.06
Growth rate	19%	-
Number of jobs	913	15,395
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 63%	Bachelor's Degree, 57%
Average age	44	41
Years of experience	4	-

Online merchant vs merchant salary

Online merchants and merchants have different pay scales, as shown below.

	Online Merchant	Merchant
Average salary	$55,338	$74,999
Salary range	Between $35,000 And $86,000	Between $47,000 And $119,000
Highest paying City	New York, NY	San Francisco, CA
Highest paying state	New York	California
Best paying company	Apple	Levi Strauss & Co.
Best paying industry	-	Finance

Differences between online merchant and merchant education

There are a few differences between an online merchant and a merchant in terms of educational background:

	Online Merchant	Merchant
Most common degree	Bachelor's Degree, 63%	Bachelor's Degree, 57%
Most common major	Business	Business
Most common college	University of Pennsylvania	Stanford University

Online merchant vs merchant demographics

Here are the differences between online merchants' and merchants' demographics:

	Online Merchant	Merchant
Average age	44	41
Gender ratio	Male, 69.4% Female, 30.6%	Male, 42.1% Female, 57.9%
Race ratio	Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%	Black or African American, 8.5% Unknown, 5.2% Hispanic or Latino, 23.3% Asian, 7.4% White, 55.1% American Indian and Alaska Native, 0.6%
LGBT Percentage	11%	7%

Differences between online merchant and merchant duties and responsibilities

Online merchant example responsibilities.

Manage social media (Facebook) by posting new content, questions, pictures, new arrivals, graphics, etc.
Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.

Merchant example responsibilities.

Partner with production on achieving IMU targets and in store deliveries.
Manage merchandise deliverable deadlines: photography, copy, and inventory.
Manage the OTB to ensure seasonal sales, inventory levels, and margin objectives are met.
Lead online visual merchandising decisions base on in-depth understanding of weekly KPI s and high investment products.
Set and achieve monthly goals in new accounts and investment referrals; encourage cross-sells of services as per management
Manage social media (Facebook) by posting new content, questions, pictures, new arrivals, graphics, etc.

Online merchant vs merchant skills

Common online merchant skills

Customer Satisfaction, 52%
Apparel, 10%
Product Line, 7%
Retail Business, 5%
Customer Service, 5%
Product Prices, 4%

Common merchant skills

Product Development, 8%
Gross Margin, 7%
Market Trends, 7%
Customer Service, 6%
Strong Analytical, 6%
Math, 6%