Job Summary: The Director of Merchandising will lead a collaborative process to develop Overtime's apparel growth strategy based on a detailed knowledge of our brand objectives, our consumers, and our positioning within the competitive marketplace. The role must critically evaluate and react to results and current trends, influencing the product creation pipeline and translating to future releases. They must possess strong leadership skills as they are ultimately responsible for driving cross-functional communication and motivating the team to be consumer-focused, innovative, and agile. The Director of Merchandising will have the opportunity to impact roadmaps as it relates to long-term growth strategies for Overtime's apparel business, making recommendations and leveraging a diverse dataset across departments, customers, and business results.
What You'll Do:
Align Overtime's product lines with annual growth objectives, actively reacting to shifts in performance at the category, collection, and SKU level
Own the Merch Assortment Architecture to ensure the right product, right price, right time, and right place.
Provide top down unit forecasting to inform volume expectations for new development tied back to revenue goals.
Drive business with outside of the box thinking that connects the lines between financial patterns and market/consumer insights to identify growth opportunities.
Demonstrate a holistic approach and champion cross-category alignment and partnership between Design, Product Development, Marketing and Planning partners
Ensure price-value relationship is in line with market competitiveness and customer expectations
Understand product trends and historical data in order to guide channel buy plans
Accountable for sales, growth, and margin targets for the department, recognizing opportunities for incremental growth and risk management
Partner cross functionally to determine product selection in order to maximize inventory investment and product availability
Collaborate on brief-in process and actively participate in conceptual and design meetings to impact strategy and product direction. Influence product pipeline, delivering an assortment that correlates with the positioning of the brand, trend and opportunity.
Drive bottoms up forecasting and buy plans across DTC E-commerce, Retail, and Wholesale.
Effectively manage and quantify category opportunities through the execution and prioritization of lifecycle management inclusive of new product launches, launch testing, seasonal fashion, and product exit strategies
Understand competitive environment; proactively seek market knowledge through exposure to aspirational retailers
Understand the consumer, driving consumer-centricity in all aspects of the role
Create a results-oriented culture of accountability and agility. Help develop, coach, mentor, and track team performance. Develop and lead the Merchandising team, encouraging collaboration, personal development, and excellence.
Who You Are:
Extensive apparel merchandising expertise required, e-commerce experience highly preferred
Experience in brands focusing on Gen-Z/Gen-Alpha customer or streetwear highly preferred
Successful track record for high volume business growth and bottom-line results
Deep understanding of competition, target customer and the brand specific fashion trends
Strong passion for trends, demonstrating an extreme curiosity and knowledge of the industry and customer
Have an innovative, forward-thinking mindset to anticipate and identify white space within the athletic and streetwear space
Possess strong presentation, listening, verbal and written communication skills
Ability to successfully identify, train, and develop merchandising talent
Overtime expects the base salary for this role to be approximately $135-150K annually depending on the experience of the successful candidate, in addition to the offering of medical benefits, paid time off, and stock options in the company.
$135k-150k yearly 5d ago
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Director of Marketing
Overtime 4.0
Overtime job in New York, NY
About This Role:As Director of Marketing - Lifestyle & Apparel, you will lead the development and execution of high-impact marketing campaigns and activations on behalf of Overtime's Lifestyle & Apparel vertical with the goals of driving brand awareness, audience engagement and revenue. You will oversee end-to-end campaign execution, from brief to launch, ensuring consistency across all touchpoints.
Core Responsibilities:
Develop and lead the execution of brand campaigns across multiple channels, including digital, retail, media, events, and more.
Responsible for driving the calendar strategy for full funnel brand activity with a 2-year planning horizon, acting as critical cross-functional partner in building a calendar rooted in business priorities, consumer mindset, and KPIs.
Collaborate on annual and seasonal marketing narrative to drive an aligned product and marketing messaging across the marketplace
Develop customer acquisition and retention strategies across key demographics
Leverage customer data and market insights to inform marketing strategies and campaign targeting
Drive engagement across digital platforms including social media, email/SMS marketing, and e-commerce
Identify opportunities to create meaningful connections with audiences through innovative experiences and activations.
Assist in identifying and executing strategic brand partnerships and collaborations that elevate the Overtime profile
Effectively manage stakeholders and drive leadership across key cross-functional teams to guide strategic vision and remove roadblocks for the team.
Guide the team to deliver strong briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objective + KPIs, target audience, and messaging hierarchy.
Drive brand differentiation in the competitive sportswear and lifestyle apparel landscape through innovative positioning and messaging
Lead marketing analysis and results sharing across the cross-functional teams and using results to inform and adjust strategy.
Responsible for managing the annual operating budget for campaign portfolio and accountable to budget allocation and day to day management.
Qualifications:
10+ years of experience developing and driving digital and offline marketing campaigns/initiatives from inception to execution for leading brands.
Bachelor's degree in business or marketing and 10+ years of experience in marketing, preferably at an organization within the Retail, Apparel, Sport, or product marketing sectors.
Strong leadership abilities with experience leading teams in a fast-paced environment.
Deep understanding and expertise in managing omnichannel campaigns, leveraging product insights to drive initiatives from inception to execution.
Energetic, creative thinker with a strong grasp of future marketing trends, culture, and competitive dynamics.
Extensive experience in creative brief development and collaboration with creative teams/agencies, including on-set work.
Adaptable and positive in managing changing priorities and changing deliverables or business needs.
Strong strategic thinking skills and comfort with ambiguity, along with experience preparing materials for executive audiences.
Overtime expects the compensation for this role to be $140-150K USD annually in addition to stock options, paid time off, and healthcare benefits.
$140k-150k yearly 4d ago
Lead Streetwear Designer (Apparel)
Overtime 4.0
Overtime job in New York, NY
Overtime is looking for a Lead Designer who will help build products that engage and delight our athletes and our fans. This key position will be responsible for researching trends, ideation of new concepts, and creating compelling garments to meet the brand aesthetic. Key responsibilities entail designing apparel concepts that meet the product brief, driving team deliverables, and collaborating on Design direction with the Senior Management Team.
A website or link to your portfolio must be submitted to be considered!
What you'll do:
Accurately depict hand-drawn sketches, graphic applications, and ideas as digitally rendered line art, technical drawings, and other required art / illustrations Partner with apparel designers to co-create concept boards that communicate seasonal direction and design theme application to product line
Through graphic application translate fashion, streetwear and cultural trends to the performance apparel lines.
Oversee consumer focus group process with athletes and the community to drive a consumer-first design process.
Use unorthodox or atypical ways of solving problems to conceive innovative, usable concepts/ideas.
Collaborate with Product development in building tech packs and reviewing samples with speed.
Ensure design reflects market needs, consumer tastes, and product brief requirements
Gather and apply market research and/or consumer feedback to accurately anticipate and fulfill consumer needs, and identify consumers and trends.
Lead team on meeting deadlines, fostering a proactive, fast moving culture.
Who you are:
Minimum 5 years of design experience, knowledge of the performance and streetwear industry a plus
Advanced knowledge of Adobe suite programs and Microsoft Office tools
Experience with designing and executing graphics, all-over prints, and logos.
Strong knowledge of screen-printing applications and techniques
Strong focus, initiative and organization skills
Experience developing a brand identity
Ability to coach, grow and develop designers at all levels
Strong design and conceptual skills as well as strong sense of style and color
Thorough knowledge of silhouettes, fabrication, color use, sewing techniques, graphics and trim
Overtime expects the base salary for this position to be $105 -120K annually depending on the candidate, in addition to offering health benefits, paid time off, and stock options in the company.
$105k-120k yearly 4d ago
Director of Marketing - Lifestyle & Apparel
Overtime Sports, Inc. 4.0
Overtime Sports, Inc. job in New York, NY
About This Role: As Director of Marketing - Lifestyle & Apparel, you will lead the development and execution of high-impact marketing campaigns and activations on behalf of Overtime's Lifestyle & Apparel vertical with the goals of driving brand awareness, audience engagement and revenue. You will oversee end-to-end campaign execution, from brief to launch, ensuring consistency across all touchpoints.
Core Responsibilities:
* Develop and lead the execution of brand campaigns across multiple channels, including digital, retail, media, events, and more.
* Responsible for driving the calendar strategy for full funnel brand activity with a 2-year planning horizon, acting as critical cross-functional partner in building a calendar rooted in business priorities, consumer mindset, and KPIs.
* Collaborate on annual and seasonal marketing narrative to drive an aligned product and marketing messaging across the marketplace
* Develop customer acquisition and retention strategies across key demographics
* Leverage customer data and market insights to inform marketing strategies and campaign targeting
* Drive engagement across digital platforms including social media, email/SMS marketing, and e-commerce
* Identify opportunities to create meaningful connections with audiences through innovative experiences and activations.
* Assist in identifying and executing strategic brand partnerships and collaborations that elevate the Overtime profile
* Effectively manage stakeholders and drive leadership across key cross-functional teams to guide strategic vision and remove roadblocks for the team.
* Guide the team to deliver strong briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objective + KPIs, target audience, and messaging hierarchy.
* Drive brand differentiation in the competitive sportswear and lifestyle apparel landscape through innovative positioning and messaging
* Lead marketing analysis and results sharing across the cross-functional teams and using results to inform and adjust strategy.
* Responsible for managing the annual operating budget for campaign portfolio and accountable to budget allocation and day to day management.
Qualifications:
* 10+ years of experience developing and driving digital and offline marketing campaigns/initiatives from inception to execution for leading brands.
* Bachelor's degree in business or marketing and 10+ years of experience in marketing, preferably at an organization within the Retail, Apparel, Sport, or product marketing sectors.
* Strong leadership abilities with experience leading teams in a fast-paced environment.
* Deep understanding and expertise in managing omnichannel campaigns, leveraging product insights to drive initiatives from inception to execution.
* Energetic, creative thinker with a strong grasp of future marketing trends, culture, and competitive dynamics.
* Extensive experience in creative brief development and collaboration with creative teams/agencies, including on-set work.
* Adaptable and positive in managing changing priorities and changing deliverables or business needs.
* Strong strategic thinking skills and comfort with ambiguity, along with experience preparing materials for executive audiences.
Overtime expects the compensation for this role to be $140-150K USD annually in addition to stock options, paid time off, and healthcare benefits.