How to hire a premise sales representative

How to hire a premise sales representative, step by step

Here's a step-by-step premise sales representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a premise sales representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new premise sales representative
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The premise sales representative hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A premise sales representative's background is also an important factor in determining whether they'll be a good fit for the position. For example, premise sales representatives from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of premise sales representatives and their corresponding salaries.

   Type of Premise Sales Representative	Description	Hourly rate
   Premise Sales Representative	Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.	$13-35
   Sales Development Representative	A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team... Show more	$16-37
   Sales Representative Internship	In a sales representative internship, an intern's duties depend on the directives of a supervising staff or manager. Typically, they are responsible for gaining industry insights while performing clerical tasks such as preparing and processing documents, greeting visitors, disseminating and organizing files, and running errands as needed... Show more	$12-20

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Wine
   • Customer Service
   • POS
   • Sales Presentations
   • Product Knowledge
   • Delivery Dates
   • Sales Objectives
   • Product Sales
   • Customer Accounts
   • Competitive Products
   • Regular Sales
   • Territory Sales
   • On-Premise Accounts
   • BARS

   Check all skills

   Responsibilities:

   • Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
   • Participate in weekly meetings with production, MRP, inventory control to discuss replenishment and customer orders that are late.
   • Build displays and help pack out warehouse load and DSD load.
   • Work with bars, restaurants, and night clubs on a daily basis to promote and sell the extensive MillerCoors portfolio.
   • Coordinate and organize wine presentations for account patrons.
   • Secure placement and maximum utilization of generic and thematic POS materials.

3. Make a budget

   Including a salary range in your premise sales representative job description is one of the best ways to attract top talent. A premise sales representative can vary based on:

   • Location. For example, premise sales representatives' average salary in hawaii is 59% less than in alaska.
   • Seniority. Entry-level premise sales representatives 62% less than senior-level premise sales representatives.
   • Certifications. A premise sales representative with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a premise sales representative's salary.

   Average premise sales representative salary

   $46,405yearly

   $22.31 hourly rate

   ---

   Entry-level premise sales representative salary

   $28,000 yearly salary

   Updated December 27, 2025

4. Writing a premise sales representative job description

   A good premise sales representative job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a premise sales representative job description:

   Premise sales representative job description example

   This 10-year old Distillery is seeking an On-Premises Sales Representative experienced in a similar role, possibly with an established Distillery. This group is looking to expand production capacity and name recognition from currently 4 states, to additional states.
   THIS DISTILLERY HAS SHOWN DOUBLE-DIGIT GROWTH OVER THE LAST 10 years ANNUALLY
   
   We are seeking an experienced Sales Rep to take the lead in gaining exposure within the market and within the overall industry! Our goal is to grow the brand & sales in Atlanta GA through a targeted strategy to On-Premise (bars/restaurants/hotels) accounts. Confidence, high energy, and motivation to sell a premium product to new and existing accounts. Professionalism & Drive are keys to success.
   
   Confident sales representative with a proven track record of increased sales within the spirits industry please apply!
   
   On-Premises Sales Representative Requirements
   Through existing knowledge of the market and sales information provided by the State of Georgia, identify key accounts where our spirits would be successful Maintain a strong presence with existing accounts to keep our brand front of mind. Improve visibility by influencing cocktail menu placement, well placement, and physical placement of products in accounts Conduct engaging trade educational sessions, collaborate on cocktail development, and fully engage on-premises staff with the company brand Activate consumer-facing events with on-premises partners, including cocktail dinners, trade-focused events, and collaborative marketing initiatives Collaborate with the Marketing and Design team to request, approve and place menus in accounts Collaborate with Marketing and Sales Leadership on alternative ways to engage retail customers and restaurant partners
   On-Premises Sales Representative Requirements
   2+ years of distributor/supplier sales experience, preferably in spirits/beer/wine Bachelor s Degree Preferred Results-driven, positive attitude The ability to engrain within a market and establish brand recognition Self-Starter with Good communication & time management skills Ability to work independently and collaborate with a team Ability to travel within the geographic territory Existing knowledge of the local market, and ability to serve the Distillery as a Market Expert on the designated territory
   On-Premises Sales Representative Compensation
   Competitive Base Salary Comprehensive Health care options Paid time off accrued in the first year Lucrative bonus structure based on sales goals

   Copy this example

   

5. Post your job

   There are a few common ways to find premise sales representatives for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   To find premise sales representative candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post your job on free job posting websites.

6. Interview candidates

   To successfully recruit premise sales representatives, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new premise sales representative

   Once you've decided on a perfect premise sales representative candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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