Product marketing analyst job description
Updated March 14, 2024
8 min read
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Example product marketing analyst requirements on a job description
Product marketing analyst requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in product marketing analyst job postings.
Sample product marketing analyst requirements
- Bachelor's degree in Marketing, Business, or related field
- 2+ years of experience in product marketing or related role
- Strong analytical skills with the ability to interpret data and draw insights
- Experience with market research and competitive analysis
- Proficiency in Microsoft Excel and PowerPoint
Sample required product marketing analyst soft skills
- Excellent communication and presentation skills
- Ability to work independently and in a team environment
- Creative problem-solving skills
- Strong attention to detail
- Ability to manage multiple projects and priorities
Product marketing analyst job description example 1
Primary Health Solutions product marketing analyst job description
Primary.Health is committed to protecting the health of every community through easy and affordable access to diagnostics. We provide program management software and program design services that let employers, schools and communities administer testing to prevent the spread of communicable diseases. Through our work with the largest, most complex organizations at the height of the pandemic, Primary has earned the experience and trust to provide superior diagnostic testing for COVID-19, flu and other conditions that threaten population health.
Job Title: Product Marketing Manager
Reporting To: Head of Marketing
Location: Remote
Job Scope: Accountable for product strategy and positioning, demand gen content, sales content, sales alignment, presentations and evangelism, and analyst relations for one of Primary.Health's two products and GTMs.
Organizational LeadershipDirectly accountable for one product.Executes product marketing strategy aligned with the company vision and prioritizes what's critical to audience perception, pipeline creation and customer success.Engages with leaders in product, sales and delivery to help build the whole company's capabilities and capacity.Executes clear vision for product narrative development and ensures alignment with product, sales and marketing strategy.
Strategy & PositioningResponsible for customer archetype creation and continuous insights.Accountable for the positioning of assigned products and drives this positioning through all sales enablement and marketing executions.Identifies and articulates product differentiators.Identifies and tracks competitors and brief both product and sales leaders on competitive activity Tracks and codifies the customer journey to ensure deep understanding of customer pain points, capability needs, aspirational benefits and motivating differentiators.
Campaigns / Demand GenEnsures that the Demand Generation engine is fueled with superior quality top of funnel, middle of funnel and bottom of funnel content.Develops this content in close collaboration with product, sales, content and design teams to ensure content is at the center of product vision, customer insight and brand identity.Partner-in-crime for Demand Generation for lead generation strategy.
Analyst RelationsResponsible for the Company's mentions in analyst research and position within analyst rankings.Creates clear and compelling presentations for analyst briefings.Delivers briefings on a consistent cadence.Presents on webinars, analyst calls, partner events and internal QBRs.
EnablementWorks with knowledge, content and sales teams to develop and prioritize product enablement strategies and assets.
Sales AlignmentCan work with and negotiate a great outcome at the senior level of the sales organization - working with multiple elements of the company to put the Demand Generation machine to work. Works across sales, SEs, enablement, corporate and product marketing, sales, and customer success, both domestically and globally, to navigate through limits, resource contention, and system and process challenges.Builds relationships with execs in order to get guidance, stay aligned, and meet mutual goals. Can solicit constructive/negative feedback on programs and team and get the unvarnished truth.Serves as a resource to people in the sales organization and thus earns the credibility to get any relationship to respond to his/her call/text/email/slack.Influences the sales org's market and vertical targeting strategy for the year and subsequent years.
PresentationsStrong storyteller and builder of presentations and delivers them with gravitas Presents on webinars, analyst calls, partner events and internal QBRs.Sets example for the whole company of killer, crisp, compelling presentations
Personal LeadershipActs with authenticity, vulnerability, and courage.Reads the organization and responds to unspoken needs.Helps others combine ideas and context in new and unexpected ways to inspire them.Willing to be challenged and speaks truth to power.Shares business challenges and is open about the state of the organization.Serves employees, customers, and community without ego or self-motivation.Champions a culture of feedback by role modeling, giving and receiving constructive feedback and having difficult conversations.
Perks And Benefits:Comprehensive Medical, Vision, and Dental Care 401k (company match up to 4%) Annual home-office reimbursement (up to $500) Generous Vacation Policy & Additional Company HolidaysAnnual education assistance reimbursement (up to $2,000) So much more!
Primary embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Job Title: Product Marketing Manager
Reporting To: Head of Marketing
Location: Remote
Job Scope: Accountable for product strategy and positioning, demand gen content, sales content, sales alignment, presentations and evangelism, and analyst relations for one of Primary.Health's two products and GTMs.
Organizational LeadershipDirectly accountable for one product.Executes product marketing strategy aligned with the company vision and prioritizes what's critical to audience perception, pipeline creation and customer success.Engages with leaders in product, sales and delivery to help build the whole company's capabilities and capacity.Executes clear vision for product narrative development and ensures alignment with product, sales and marketing strategy.
Strategy & PositioningResponsible for customer archetype creation and continuous insights.Accountable for the positioning of assigned products and drives this positioning through all sales enablement and marketing executions.Identifies and articulates product differentiators.Identifies and tracks competitors and brief both product and sales leaders on competitive activity Tracks and codifies the customer journey to ensure deep understanding of customer pain points, capability needs, aspirational benefits and motivating differentiators.
Campaigns / Demand GenEnsures that the Demand Generation engine is fueled with superior quality top of funnel, middle of funnel and bottom of funnel content.Develops this content in close collaboration with product, sales, content and design teams to ensure content is at the center of product vision, customer insight and brand identity.Partner-in-crime for Demand Generation for lead generation strategy.
Analyst RelationsResponsible for the Company's mentions in analyst research and position within analyst rankings.Creates clear and compelling presentations for analyst briefings.Delivers briefings on a consistent cadence.Presents on webinars, analyst calls, partner events and internal QBRs.
EnablementWorks with knowledge, content and sales teams to develop and prioritize product enablement strategies and assets.
Sales AlignmentCan work with and negotiate a great outcome at the senior level of the sales organization - working with multiple elements of the company to put the Demand Generation machine to work. Works across sales, SEs, enablement, corporate and product marketing, sales, and customer success, both domestically and globally, to navigate through limits, resource contention, and system and process challenges.Builds relationships with execs in order to get guidance, stay aligned, and meet mutual goals. Can solicit constructive/negative feedback on programs and team and get the unvarnished truth.Serves as a resource to people in the sales organization and thus earns the credibility to get any relationship to respond to his/her call/text/email/slack.Influences the sales org's market and vertical targeting strategy for the year and subsequent years.
PresentationsStrong storyteller and builder of presentations and delivers them with gravitas Presents on webinars, analyst calls, partner events and internal QBRs.Sets example for the whole company of killer, crisp, compelling presentations
Personal LeadershipActs with authenticity, vulnerability, and courage.Reads the organization and responds to unspoken needs.Helps others combine ideas and context in new and unexpected ways to inspire them.Willing to be challenged and speaks truth to power.Shares business challenges and is open about the state of the organization.Serves employees, customers, and community without ego or self-motivation.Champions a culture of feedback by role modeling, giving and receiving constructive feedback and having difficult conversations.
Perks And Benefits:Comprehensive Medical, Vision, and Dental Care 401k (company match up to 4%) Annual home-office reimbursement (up to $500) Generous Vacation Policy & Additional Company HolidaysAnnual education assistance reimbursement (up to $2,000) So much more!
Primary embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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Product marketing analyst job description example 2
The Bank, Inc. product marketing analyst job description
Assist in the process of evaluating and approving partner collateral materials to meet bank and client needs within service level agreements and in accordance with all bank, network, and regulatory rules and regulations.
Responsibilities
Essential Functions
Completes, monitors, and reports on day to day collateral material and risk related processes and tasks. Assists in training and developing the team's reviews, knowledge, progress and timeliness as it relates to compliance and monitoring activities. Develops strong working peers and partners partnerships. Keeps abreast of rules and regulations and identify how new legislation and/or changes will affect department document reviews, processes and procedures. Maintains knowledge of network and regulatory rules affecting collateral requirements to advise clients. Reviews a variety of incoming materials including cardholder agreements, advertisements, training materials, and formal notifications and apply network and regulatory rules. Update the Relationship Manager on issues and communicate changes required to bring documents in compliance with network rules and regulations. Assists in educating and communicating rules and regulations to staff, peers, and internal and external clients. Assists in audit request as assigned. Provide documents and materials needed by auditors to ensure compliance. Develops, implements, updates and maintains monitoring processes to ensure ongoing compliance of the client's marketing materials and legal notices. Performs other duties as assigned.
#ZR
Qualifications
Education/Experience Requirements
* Associate degree in Applied Science, Paralegal, or a related field or an equivalent combination of training and experience.
* Two years' experience with association/regulatory rules, due diligence/underwriting and/or prepaid card operations.
Preferred Requirements
* Team lead/supervisory or similar experience.
* Strong working knowledge of prepaid or banking processes and operations.
* Excellent verbal, written, and interpersonal communication skills.
* Team player able to work effectively in a team fostered, multi-tasking environment.
* Very detail oriented with demonstrated analytical and problem-solving skills.
* Knowledge of MS Office and Adobe Acrobat.
Background & EEO Statement
Working at The Bancorp and Benefits Information: click here
Employment with The Bancorp includes successfully passing a background check including credit, criminal, education, employment, OFAC, and social media background history.
The Bancorp is an EQUAL OPPORTUNITY EMPLOYER and will not discriminate on the basis of race, color, religion, gender, gender, identity, sexual orientation, pregnancy, citizenship, national origin, age, disability, genetic information, veteran status or other protected category with respect to recruitment, hiring, training, promotion, and other terms and conditions of employment.
Responsibilities
Essential Functions
Completes, monitors, and reports on day to day collateral material and risk related processes and tasks. Assists in training and developing the team's reviews, knowledge, progress and timeliness as it relates to compliance and monitoring activities. Develops strong working peers and partners partnerships. Keeps abreast of rules and regulations and identify how new legislation and/or changes will affect department document reviews, processes and procedures. Maintains knowledge of network and regulatory rules affecting collateral requirements to advise clients. Reviews a variety of incoming materials including cardholder agreements, advertisements, training materials, and formal notifications and apply network and regulatory rules. Update the Relationship Manager on issues and communicate changes required to bring documents in compliance with network rules and regulations. Assists in educating and communicating rules and regulations to staff, peers, and internal and external clients. Assists in audit request as assigned. Provide documents and materials needed by auditors to ensure compliance. Develops, implements, updates and maintains monitoring processes to ensure ongoing compliance of the client's marketing materials and legal notices. Performs other duties as assigned.
#ZR
Qualifications
Education/Experience Requirements
* Associate degree in Applied Science, Paralegal, or a related field or an equivalent combination of training and experience.
* Two years' experience with association/regulatory rules, due diligence/underwriting and/or prepaid card operations.
Preferred Requirements
* Team lead/supervisory or similar experience.
* Strong working knowledge of prepaid or banking processes and operations.
* Excellent verbal, written, and interpersonal communication skills.
* Team player able to work effectively in a team fostered, multi-tasking environment.
* Very detail oriented with demonstrated analytical and problem-solving skills.
* Knowledge of MS Office and Adobe Acrobat.
Background & EEO Statement
Working at The Bancorp and Benefits Information: click here
Employment with The Bancorp includes successfully passing a background check including credit, criminal, education, employment, OFAC, and social media background history.
The Bancorp is an EQUAL OPPORTUNITY EMPLOYER and will not discriminate on the basis of race, color, religion, gender, gender, identity, sexual orientation, pregnancy, citizenship, national origin, age, disability, genetic information, veteran status or other protected category with respect to recruitment, hiring, training, promotion, and other terms and conditions of employment.
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Product marketing analyst job description example 3
Applied Materials product marketing analyst job description
**Key Responsibilities**
1. Develops diverse scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
2. Recommends investment decisions for new product development
3. Conducts diverse competitive analysis for specific products or product lines. Drives Red Team Analysis
4. Assists with diverse pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
5. Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
6. Understands technical and business environments. Assists with the development of strategies to meet business objectives
7. Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration
8. Manages release of diverse products through the end of their product life cycle
**Functional Knowledge**
+ Demonstrates conceptual and practical expertise in own discipline and basic knowledge of related disciplines
**Business Expertise**
+ Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market
**Leadership**
+ Acts as a resource for colleagues with less experience; may lead small projects with manageable risks and resource requirements
**Problem Solving**
+ Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information
**Impact**
+ Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies
**Interpersonal Skills**
+ Explains difficult or sensitive information; works to build consensus
**Qualifications**
**Education:**
Bachelor's Degree
**Skills**
**Certifications:**
**Languages:**
**Years of Experience:**
4 - 7 Years
**Work Experience:**
**Additional Information**
**Travel:**
Yes, 10% of the Time
**Relocation Eligible:**
Yes
Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.
1. Develops diverse scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
2. Recommends investment decisions for new product development
3. Conducts diverse competitive analysis for specific products or product lines. Drives Red Team Analysis
4. Assists with diverse pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
5. Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
6. Understands technical and business environments. Assists with the development of strategies to meet business objectives
7. Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration
8. Manages release of diverse products through the end of their product life cycle
**Functional Knowledge**
+ Demonstrates conceptual and practical expertise in own discipline and basic knowledge of related disciplines
**Business Expertise**
+ Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market
**Leadership**
+ Acts as a resource for colleagues with less experience; may lead small projects with manageable risks and resource requirements
**Problem Solving**
+ Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information
**Impact**
+ Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies
**Interpersonal Skills**
+ Explains difficult or sensitive information; works to build consensus
**Qualifications**
**Education:**
Bachelor's Degree
**Skills**
**Certifications:**
**Languages:**
**Years of Experience:**
4 - 7 Years
**Work Experience:**
**Additional Information**
**Travel:**
Yes, 10% of the Time
**Relocation Eligible:**
Yes
Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.
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Updated March 14, 2024
Updated March 14, 2024