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Program manager, sales and marketing skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Angela Sebby Ph.D.,

TeWhan Hahn Ph.D.

Below we've compiled a list of the most critical program manager, sales and marketing skills. We ranked the top skills for program managers, sales and marketing based on the percentage of resumes they appeared on. For example, 19.4% of program manager, sales and marketing resumes contained b2b marketing as a skill. Continue reading to find out what skills a program manager, sales and marketing needs to be successful in the workplace.

15 program manager, sales and marketing skills for your resume and career

1. B2B Marketing

Here's how program managers, sales and marketing use b2b marketing:

Developed B2B marketing plan including e-newsletters, email marketing and publishing articles.
Developed B2B marketing plan including e-newsletters, email marketing.

2. Strategic Thinking

Here's how program managers, sales and marketing use strategic thinking:

Represent local interests to corporate marketing to drive localization into strategic thinking.
Field-based extension of the Marketing Team (one of six in nation) creating unique strategic thinking for Remicade Rheumatology brand.

3. Email Marketing

Here's how program managers, sales and marketing use email marketing:

Developed audience segmentation, targeted and tested email marketing strategies to drive revenue and overall program performance.
Measured effectiveness of email marketing against other visibility and reach metrics.

4. Relationship Management

Relationship management refers to a tool that connects an organization or industry to a supply chain. Usually, this management type will build coordination, confidence, and mutual trust among all its members, employees, and employers. It will create a good partnership, determine the potentials barriers and problems, assess the strength, and measure the chain's effectiveness

Here's how program managers, sales and marketing use relationship management:

Project and relationship management with sales teams, vendors, distributors and manufacturing reps.

5. Channel Marketing

Here's how program managers, sales and marketing use channel marketing:

Developed indirect channel marketing/advertising program guidelines.
Develop, execute and drive regional field/channel marketing and co-marketing programs to achieve territory revenue goals.

6. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how program managers, sales and marketing use crm:

Orchestrated the utilization and development of CRM system that exposed significant additional revenue streams that had previously been unexposed.
Developed Global CRM Competency Center by building solid relationships with business partners and through track record of project delivery.

7. Lead Generation

Here's how program managers, sales and marketing use lead generation:

Lead Generation Site- Partnered with ecommerce partners to develop website to drive potential new customers to MyPSS.
Implemented direct marketing programs or lead generation activities such as telemarketing and door opener campaigns which contribute to sales funnel generation.

8. Business Strategy

The decisions and plans formulated by businesses that help them in achieving their business objective and milestones are referred to as business strategy. It allows companies to secure a competitive status in the market against other contenders. Companies form business strategies for longer terms such as 5 - 10 years, that helps staff in working towards a unified objective.

Here's how program managers, sales and marketing use business strategy:

Developed business strategy and implemented successful global expansion plan reducing expense and time-to-market with unique cross-Brand deployment.

9. Customer Support

Here's how program managers, sales and marketing use customer support:

Point of contact for all new sales inquiries; includes customer support, cold calling and trade show exhibitions.
Detail-oriented Program Manager with knowledge of developing and maintaining internal/external customer support models with existing military and government aerospace customer relationships.

10. Sales Training

Here's how program managers, sales and marketing use sales training:

Coordinated all meeting, planning and logistics for executive management retreats, sales training and customer briefings.
Attend product and sales training to maintain competitive edge.

11. ROI

Here's how program managers, sales and marketing use roi:

Prioritized projects during times of limited resources to maximize ROI.
Reported monthly on performance factors of various marketing initiatives and prepared ad-hoc ROI analysis on selected programs.

12. Sales Programs

Here's how program managers, sales and marketing use sales programs:

Handled and tracked marketing & sales programs like SFB (host retail banking application).
Propose new ideas to improve the sales programs and implementation process.

13. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how program managers, sales and marketing use business development:

Succeeded in optimizing a successful new business development, customer retention and loyalty programs.
Supported business development activities including opportunity identification and proposal generation.

14. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how program managers, sales and marketing use pos:

Launched brand websites, produced POS material, and managed PR firms on both coasts.
Spearheaded installation of standard POS terminals and procedures throughout all stores, improving inter-store inventory availability and sales trend data.

15. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how program managers, sales and marketing use product development:

Directed new product and materials development, and multiple Product Development/Mfg.
Improved product marketability and profitability by researching, identifying, and capitalizing on market opportunities, coordinating new product development.

What skills help Program Managers, Sales And Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What technical skills for a program manager, sales and marketing stand out to employers?

Angela Sebby Ph.D.

Assistant Professor, Western Carolina University

Business, creative, and organizational skills - I would recommend that upcoming graduates are proficient in Word, Excel (highly used), Powerpoint, Outlook (especially how to send meeting requests and calendar organization), TEAMS, Gantt charts for team management, Mindmapping for creativity, and design software. Additionally, I would recommend that they learn how to properly utilize social media for marketing and PR, not just personal posting. Finally, email etiquette would be essential.

What soft skills should all program manager, sales and marketings possess?

TeWhan Hahn Ph.D.

Professor of Finance, Auburn University at Montgomery

Writing skills including email writing, being able to work in teams, and knowing the workplace etiquettes.

Do you want to know more?

List of program manager, sales and marketing skills to add to your resume

The most important skills for a program manager, sales and marketing resume and required skills for a program manager, sales and marketing to have include:

B2B Marketing
Strategic Thinking
Email Marketing
Relationship Management
Channel Marketing
CRM
Lead Generation
Business Strategy
Customer Support
Sales Training

ROI
Sales Programs
Business Development
POS
Product Development
Product Line
Management System
Sales Support
Customer Relationships
SMB

Direct Reports
Market Analysis
Product Knowledge
Sprint
Management Program
BI
Cost Reduction
Medicare
SEO
RFP

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Program Manager, Sales And Marketing
Program Manager, Sales And Marketing Skills

Updated January 8, 2025

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