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Promotional events coordinator skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Dr. Jokima Hiller,

Duane Sunwold

Below we've compiled a list of the most critical promotional events coordinator skills. We ranked the top skills for promotional events coordinators based on the percentage of resumes they appeared on. For example, 12.4% of promotional events coordinator resumes contained promotional materials as a skill. Continue reading to find out what skills a promotional events coordinator needs to be successful in the workplace.

15 promotional events coordinator skills for your resume and career

1. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how promotional events coordinators use promotional materials:

Reviewed and edited promotional materials to maximize marketing effectiveness and adhere to the branding guidelines.
Designed promotional materials, wrote promotional contents and original content for official company website.

2. Event Planning

Here's how promotional events coordinators use event planning:

Assisted the Director of Student Activities and Office of Student Life in campus event planning.
Provided hospitality and event planning services that consistently exceeded the expectations of demanding members at one of Philadelphia's premiere landmarks.

3. Giveaways

Here's how promotional events coordinators use giveaways:

Designed sales proposals, client recaps, print media advertising, special print projects, promotional items and contest giveaways.
Provided clients with creative, innovative promotional campaign ideas including giveaways and contests.

4. Facebook

Here's how promotional events coordinators use facebook:

Assist businesses with Social Media Marketing and visibility through Facebook, Twitter, and Google+.
Aided Padres promotion/marketing through social media such as Twitter and Facebook.

5. Event Promotion

Here's how promotional events coordinators use event promotion:

Handled online, email, street and event promotions by preparing and assembling media kits for marketing and public relation distribution.
Plan and produce fashion and talent shows, concerts, and plays, including event promotion and coordination.

6. Press Releases

Here's how promotional events coordinators use press releases:

Created newsletters, press releases and proposals to aid in the promotional awareness of events across all lines of the business.
Created press releases and worked continuously with print and electronic media to bring publicity and increased sales to the arena.

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7. VIP

A VIP is an important or unique person accorded with the highest respect and special privileges in any given and environment. It's an acronym for Very Important Person and such a person naturally wields Influence in society, is very popular, and has a higher social status.

Here's how promotional events coordinators use vip:

Provided overall event support to deliver the best fan experience possible, from general game day promotions to custom VIP events.
Assigned to events to work as VIP Check In or guest assistance.

8. Twitter

Here's how promotional events coordinators use twitter:

Created social media marketing calendar for conference Twitter.
Integrated social media contests in events by utilizing Twitter to increase consumer engagement.

9. Event Budgets

The event budget is a projection or forecast, of revenues and expenses that may incur at an event.

Here's how promotional events coordinators use event budgets:

Managed marketing and event budgets to include sponsorship packages, event and parts & equipment allocation.
Raise donations for event budgets.

10. Instagram

Here's how promotional events coordinators use instagram:

Designed social media advertisements and developed and maintained the departments Instagram account.
Act as social media coordinator, responsible for promoting various the events through Facebook, Twitter and Instagram.

11. Guest Relations

Here's how promotional events coordinators use guest relations:

Provided information to other departments and guests regarding promotions, activities and location, guest service, and guest relations.
Coordinated annual and seasonal outings/charity events/banquets Practiced daily guest relations and file management Trained and encouraged incoming employment

12. DJ

DJ is an acronym for disc jockey which stands for a person that curates songs and plays them for an audience or in a radio station to numerous listeners. They usually have a compilation of songs from different artists cutting across different genres and regions of the world. They are important figures in the music entertainment industry.

Here's how promotional events coordinators use dj:

Performed as DJ for both venues on a reoccurring basis.
Hire the DJ's, presides over Post and Pre Dance meetings.

13. Photoshop

Here's how promotional events coordinators use photoshop:

Maintained and updated website in html format Created all flyers and promotional material in Photoshop and Illustrator Worked at Home Office
Design and generate new marketing materials and advertisements with graphic design applications including InDesign and Photoshop.

14. Community Events

Community events are the events scheduled within the community.

Here's how promotional events coordinators use community events:

Promote and help coordinate community events, gather sponsors, advise on marketing plans and create advertising strategies for local businesses.
Implemented marketing strategies for three annual community events that profited of 50k a year.

15. Event Recaps

Here's how promotional events coordinators use event recaps:

Corresponded with clients and provided event recaps.
Consolidate event recaps to be presented to the station and sponsors via photos, sales, video, and radio spots.

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What skills help Promotional Events Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on promotional events coordinator resumes?

Dr. Jokima Hiller

Assistant Professor, Missouri State University

Employers are seeking candidates who are:
- Adaptable, Flexible
- Have transferable skills such as customer service, financial management, problem solving, critical thinking, etc.
- Self-starter

What promotional events coordinator skills would you recommend for someone trying to advance their career?

Duane Sunwold

Instructor, Spokane Community College

Personal Communication Skills, Vocational Math, Food Science

What type of skills will young promotional events coordinators need?

Barbara Connell

Chair of Events Industry Council’s CMP Governance Commission and CEO at the American Society for Gastrointestinal Endoscopy, Events Industry

Depending on the position that is available, various items draw attention. If a manager or junior role is being filled, an experience that shows continued alignment within a field or type of activity and learning within that field or activity is appealing. Dedication and consistency are always attractive. If a senior role is being filled, deep levels of varied responsibility and achievement are indicators that an individual is committed, focused, and likely to be a successful leader. Tenure is also attractive; staying in a position for 3-5 years or more is a positive trait and shows that the organization's investment will be protected.

What soft skills should all promotional events coordinators possess?

Mark Zanter

Coordinator, Marshall University

All graduates should be able to write and express themselves clearly and communicate effectively in their discipline.

Do you want to know more?

List of promotional events coordinator skills to add to your resume

The most important skills for a promotional events coordinator resume and required skills for a promotional events coordinator to have include:

Promotional Materials
Event Planning
Giveaways
Facebook
Event Promotion
Press Releases
VIP
Twitter
Event Budgets
Instagram
Guest Relations
DJ
Photoshop

Community Events
Event Recaps
Ticket Sales
Event Logistics
Promotional Campaigns
Station Events
Local Businesses
Corporate Events
Radio Station
Trade Shows
Copywriting
Private Parties
Casino Promotions

Hotel Rooms
Product Knowledge
Promotional Ideas
Event Sponsors
Private Events
Corporate Sponsors
PowerPoint
Social Media Sites
ROI
Travel Arrangements
Expense Reports

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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