Public relations supervisor job description
Updated March 14, 2024
11 min read
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Example public relations supervisor requirements on a job description
Public relations supervisor requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in public relations supervisor job postings.
Sample public relations supervisor requirements
- Bachelor's degree in public relations, communications or a related field.
- Minimum of 3 years of related experience.
- Proficiency in Microsoft Office Suite.
- Ability to manage multiple projects simultaneously.
- Strong understanding of media-relations techniques.
Sample required public relations supervisor soft skills
- Excellent verbal and written communication skills.
- Highly organized and detail-oriented.
- Outstanding problem-solving skills.
- Strong interpersonal and leadership skills.
Public relations supervisor job description example 1
The Motion Agency public relations supervisor job description
The PR Account Supervisor (AS) position requires a strong knowledge of the media landscape, as well as team leadership skills for the AS role. Closely adhering to budgets and timelines, an AS will assume a larger management role on accounts, often serving as the client lead. The role entails serving as a day-to-day client liaison, managing and delegating workflow and reviewing final materials before sending them to the client. Additionally, the AS will grow in their new business role at the agency, becoming more prominent and engrained throughout the process. Role may require leading initial new business calls, taking a leadership role in RFP responses and presentation creation, and joining in-person new business meetings.
Account Responsibilities
Showcase a strong knowledge of media, consistently offering staff members thoughtful, strategic guidance on pitching efforts and ensure the team achieves media coverage goals
Pitch efforts begin to focus on connecting with larger national outlets and reporters regularly
Lead efforts to develop media strategies for new clients or efforts for a new calendar year
Oversee media material development, writing press releases, pitch letters, media alerts, and other applicable materials, often acting as a final review prior to sending to clients
Demonstrate a true understanding of all clients they manage, from their overall goals to media relations focus to key messaging and priorities, use this knowledge to help guide the account
Routinely assess client happiness, keeping senior leaders updated on any potential issues that may arise with accompanying thoughts on how to navigate these challenges
Build strong client relationships, becoming a trusted partner who is a positive reflection of the values of Motion, and have the willingness to make yourself available to clients when needed/ as appropriate
Serve as a point of contact, lead on-site events and organization when applicable
Make decisions for clients that show strategic thinking and provide creative solutions
Proactively aid clients year-round, regularly offering ideas to help clients achieve their goals
New Business Role
Begin to lead introductory new business calls, providing senior leaders with insights on the opportunity and sharing details on whether the client lead is a potential fit for Motion
Assume a larger role in new business brainstorms, showing prepared ideas with strategic rationale and showcase ability to draw on past experiences
Strategize key aspects of new business proposals by developing robust content that aligns with the potential client's ask
Further develop the ability to create internal and external budgets, timelines and strategic direction for new and existing clients
Guide other team members in the new business process, ensuring all levels gain insights into the important role new business plays for Motion's growth
Develop in-person presentation skills for new business pitches - both presenting and being prepared to answer post-presentation questions
Agency/Internal Responsibilities
Serve as a mentor for interns, AAE, AE and SAE on staff, offering guidance to assist them with their career growth, while also providing insights to agency's senior leaders
Serve as a role model within the agency, demonstrating ways to problem solve and think critically about everything from client issues to internal challenges
Set an example for team members by becoming more involved across departments and stepping outside of solely the PR team, and work to become involved with and/or lead internal committees or projects
Act as a liaison between all staff members, working to address issues and solve problems within the agency
Further a positive work environment with a can-do attitude
Account Responsibilities
Showcase a strong knowledge of media, consistently offering staff members thoughtful, strategic guidance on pitching efforts and ensure the team achieves media coverage goals
Pitch efforts begin to focus on connecting with larger national outlets and reporters regularly
Lead efforts to develop media strategies for new clients or efforts for a new calendar year
Oversee media material development, writing press releases, pitch letters, media alerts, and other applicable materials, often acting as a final review prior to sending to clients
Demonstrate a true understanding of all clients they manage, from their overall goals to media relations focus to key messaging and priorities, use this knowledge to help guide the account
Routinely assess client happiness, keeping senior leaders updated on any potential issues that may arise with accompanying thoughts on how to navigate these challenges
Build strong client relationships, becoming a trusted partner who is a positive reflection of the values of Motion, and have the willingness to make yourself available to clients when needed/ as appropriate
Serve as a point of contact, lead on-site events and organization when applicable
Make decisions for clients that show strategic thinking and provide creative solutions
Proactively aid clients year-round, regularly offering ideas to help clients achieve their goals
New Business Role
Begin to lead introductory new business calls, providing senior leaders with insights on the opportunity and sharing details on whether the client lead is a potential fit for Motion
Assume a larger role in new business brainstorms, showing prepared ideas with strategic rationale and showcase ability to draw on past experiences
Strategize key aspects of new business proposals by developing robust content that aligns with the potential client's ask
Further develop the ability to create internal and external budgets, timelines and strategic direction for new and existing clients
Guide other team members in the new business process, ensuring all levels gain insights into the important role new business plays for Motion's growth
Develop in-person presentation skills for new business pitches - both presenting and being prepared to answer post-presentation questions
Agency/Internal Responsibilities
Serve as a mentor for interns, AAE, AE and SAE on staff, offering guidance to assist them with their career growth, while also providing insights to agency's senior leaders
Serve as a role model within the agency, demonstrating ways to problem solve and think critically about everything from client issues to internal challenges
Set an example for team members by becoming more involved across departments and stepping outside of solely the PR team, and work to become involved with and/or lead internal committees or projects
Act as a liaison between all staff members, working to address issues and solve problems within the agency
Further a positive work environment with a can-do attitude
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Public relations supervisor job description example 2
Optum public relations supervisor job description
**OVERVIEW OF THE POSITION:**
Responsible for managing and coordinating the activities for a team of patient relations liaisons for the region. Mentors and trains, assesses and coordinates workloads and drives accountability and performance across the team. Tracks and trends data on growth and retention goals. Serves as subject matter expert on patient relations liaison duties both internally and externally.
**ESSENTIAL FUNCTIONS:**
+ Consistently exhibits behavior and communication skills that demonstrate Optum's commitment to superior customer service, including quality, care and concern with each and every internal and external customer.
+ Provides leverage to regional leadership by recommending strategies on growth, retention, provider transitions, professional development for patient relations liaisons and marketwide initiatives.
+ Partners with director to address trends impacting patient retention.
+ Supports regional goals by driving accountability and improving outcomes related to SEP, age-ins, FFS conversion to managed care plans and working beneficiaries.
+ Develops best practices related to patient experience and partners with site team to implement processes to maximize patient retention.
+ Partners with site leadership to ensure all new and existing patients are given the necessary resources provided by the organization.
+ Creates new relationships and oversees existing relationships with brokers, agents and community partners to expand base for prospective members.
+ Manages data analytics for membership retention.
+ Oversees provider transition action planning and membership retention efforts.
+ Coordinates patient retention efforts related to M&A.
+ Strategizes with marketing team to plan external marketing events and represents the organization at those events as needed.
+ Partners with marketing, regional leadership and site management on retention events.
+ Oversees in-clinic OEP / SEP / AEP and marketing events.
+ Performance manages team members and progress against growth targets / process metrics in clinics and area of responsibility.
+ Onboards new team members in the region and serves as a regional representative with marketing team to align on regional initiatives for growth and retention.
+ Manages new patient onboarding programs, gives new patients a tour of the facility and explains benefits, forms and guidelines.
+ Oversees front office support for training on Medicare Madness, in-clinic processes for SEP and FFS conversion and site-specific initiatives that impact front office (i.e. Patient Appreciation Day).
+ Participates on organizational and ad hoc committees.
+ Uses, protects, and discloses Optum patients' protected health information (PHI) only in accordance with Health Insurance Portability and Accountability Act (HIPAA) standards.
+ Performs additional duties as assigned.
**____________________________________________________________________________________________________**
**EDUCATION:**
+ 1 to 2 years of post-high school education or a degree from a two-year college.
+ Bachelor's degree preferred.
**EXPERIENCE:**
**_Minimum:_**
+ Over 1 year and up to and including 3 years of experience in a healthcare setting.
**_Preferred:_**
+ Previous managed care and/or ambulatory care experience.
+ Previous experience in a quota-driven sales/marketing function.
+ Previous customer service experience.
**KNOWLEDGE, SKILLS, ABILITIES:**
+ Computer literate.
+ Proficient in Microsoft office applications (Word, Excel).
+ Ability to type 25 wpm.
+ Maintains current understanding of health plan and regulatory changes as it affects the insurance needs of patients.
+ Excellent communication skills.
+ Excellent customer service skills.
+ Bilingual in English and Spanish (may be required).
Diversity creates a healthier atmosphere: Optum and its affiliated medical practices are Equal Employment Opportunity/Affirmative Action employers and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. Optum and its affiliated medical practices is a drug-free workplace.
Candidates are required to pass a drug test before beginning employment.
Responsible for managing and coordinating the activities for a team of patient relations liaisons for the region. Mentors and trains, assesses and coordinates workloads and drives accountability and performance across the team. Tracks and trends data on growth and retention goals. Serves as subject matter expert on patient relations liaison duties both internally and externally.
**ESSENTIAL FUNCTIONS:**
+ Consistently exhibits behavior and communication skills that demonstrate Optum's commitment to superior customer service, including quality, care and concern with each and every internal and external customer.
+ Provides leverage to regional leadership by recommending strategies on growth, retention, provider transitions, professional development for patient relations liaisons and marketwide initiatives.
+ Partners with director to address trends impacting patient retention.
+ Supports regional goals by driving accountability and improving outcomes related to SEP, age-ins, FFS conversion to managed care plans and working beneficiaries.
+ Develops best practices related to patient experience and partners with site team to implement processes to maximize patient retention.
+ Partners with site leadership to ensure all new and existing patients are given the necessary resources provided by the organization.
+ Creates new relationships and oversees existing relationships with brokers, agents and community partners to expand base for prospective members.
+ Manages data analytics for membership retention.
+ Oversees provider transition action planning and membership retention efforts.
+ Coordinates patient retention efforts related to M&A.
+ Strategizes with marketing team to plan external marketing events and represents the organization at those events as needed.
+ Partners with marketing, regional leadership and site management on retention events.
+ Oversees in-clinic OEP / SEP / AEP and marketing events.
+ Performance manages team members and progress against growth targets / process metrics in clinics and area of responsibility.
+ Onboards new team members in the region and serves as a regional representative with marketing team to align on regional initiatives for growth and retention.
+ Manages new patient onboarding programs, gives new patients a tour of the facility and explains benefits, forms and guidelines.
+ Oversees front office support for training on Medicare Madness, in-clinic processes for SEP and FFS conversion and site-specific initiatives that impact front office (i.e. Patient Appreciation Day).
+ Participates on organizational and ad hoc committees.
+ Uses, protects, and discloses Optum patients' protected health information (PHI) only in accordance with Health Insurance Portability and Accountability Act (HIPAA) standards.
+ Performs additional duties as assigned.
**____________________________________________________________________________________________________**
**EDUCATION:**
+ 1 to 2 years of post-high school education or a degree from a two-year college.
+ Bachelor's degree preferred.
**EXPERIENCE:**
**_Minimum:_**
+ Over 1 year and up to and including 3 years of experience in a healthcare setting.
**_Preferred:_**
+ Previous managed care and/or ambulatory care experience.
+ Previous experience in a quota-driven sales/marketing function.
+ Previous customer service experience.
**KNOWLEDGE, SKILLS, ABILITIES:**
+ Computer literate.
+ Proficient in Microsoft office applications (Word, Excel).
+ Ability to type 25 wpm.
+ Maintains current understanding of health plan and regulatory changes as it affects the insurance needs of patients.
+ Excellent communication skills.
+ Excellent customer service skills.
+ Bilingual in English and Spanish (may be required).
Diversity creates a healthier atmosphere: Optum and its affiliated medical practices are Equal Employment Opportunity/Affirmative Action employers and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. Optum and its affiliated medical practices is a drug-free workplace.
Candidates are required to pass a drug test before beginning employment.
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Public relations supervisor job description example 3
Modus Hotels public relations supervisor job description
We're looking for an Guest Relations Supervisor that is a hard-working, charismatic person who wants to grow in hotel operations. The ideal candidate is dedicated, personable, professional, and communicates well. You will be a leader, passionately inspiring your team to show your vibrant, energetic guests the best of what DC has to offer.
Motto by Hilton reimagines the hotel experience, making it smart, efficient, and approachable. We embrace the unique and diverse personalities of our colleagues and guests. We share a common purpose that drives our actions, conversations, and efforts on the job. Our goal is to create a welcoming space, that's unique to our city and neighborhood.
Who We Are
+ Passionate - about hospitality and fostering an environment where associates will thrive.
+ Culture driven - dedicated to respect, teamwork, an entrepreneurial spirit, and the drive to succeed.
+ Unique - we encourage our associates to express themselves and their individual talents. We celebrate diversity and are committed to equity and inclusion.
+ Innovators - we are a lifestyle hotel management company that is constantly evolving. We are open minded individuals who embrace change.
+ A growing team looking to expand with authentic and genuine individuals who recognize the importance of team engagement.
+ Top 10 on Trip Advisor. We have high expectations and standards. It is always about the Guest Experience. We strongly believe in creating personalized and memorable connections, all of the time.
+ A company that has a culture of promoting from within.
+ Recognized as a Top Workplace in The Washington Post and Philadelphia Inquirer over the past 7 years.
What You'll Do
+ Serve as the MOD during your shift and take responsibility for any decisions made during your shift.
+ Roll up your sleeves and be prepared to involve yourself in the day-to-day operations, adjusting your schedule if needed to provide support to all three shifts.
+ Hold yourself accountable and lead by example; showing integrity by always doing the right thing, even when on no one is looking.
+ Provide leadership during a variety of shifts including days, nights, holidays, and weekends.
+ Leading your team to personalize experiences and connect guests to the unexpected in our city.
+ Maintain a positive, supportive environment that drives colleague engagement every day.
+ Coach, develop, and train your team within our service culture, championing our vision and ethos.
+ Collaborate upwards, downwards, and laterally, looking forward and strategically planning the guest experience from beginning to end.
+ Treat the colleague experience as you would our guest experience. Set your team up for success and understand how to pivot when plans and circumstances change.
+ Continuously consider the bigger picture and understand your impact on the team, the hotel, and the company.
What You Bring to the Table
+ Passion for hospitality and providing excellent guest service. This enthusiasm will be apparent from speaking with you.
+ 2+ years of FD experience with progressive responsibility. Branded experience preferred.
+ Professionalism and exceptional communication skills both verbal and written.
+ In-depth knowledge of our local neighborhood and city.
+ Ability to use the tools of the trade - computers, databases, and property management systems, and be able to train your team to do the same, plus handling funds responsibility and reliably.
+ Comfortable with feedback. You know how to accept and give feedback upwards, downwards, and laterally in a professional way.
+ Knowledgeable in Microsoft Office.
+ Open availability required. Must be prepared to work various shifts (7-3pm, 3-11pm, overnight, weekdays, weekends, holidays).
What's In It for You
+ Generous health, dental and vision insurance, plus 401K, all available on day 1!
+ Comprehensive onboarding and training plan to set you up for success.
+ Coaching, feedback, and mentorship to develop yourself and your team.
+ Personalized development plan to fit your individual role and career goals.
+ Leadership courses to improve your personal and interpersonal effectiveness.
+ Monthly fitness credits.
+ Generous PTO package and 9 paid holidays.
+ Opportunities to volunteer and give back to our local communities.
+ Paid Parental Leave.
+ Tuition reimbursement opportunities - when you grow, we grow!
Non-Negotiables (Our Core Values)
+ BE WILDLY PASSIONATE. Inspire others with your thirst for excellence.
+ BE CURIOUS. Learn rapidly and eagerly.
+ BE INNOVATIVE. Create new ideas that prove useful.
+ EMBRACE CHANGE. Remain agile, flexible and nimble to thrive in an evolving world.
+ COMMUNICATE. Listen with the intent to understand. Share all relevant information.
+ HAVE INTEGRITY. Be honest and straightforward with everyone.
+ USE GOOD JUDGMENT. Make wise decisions, even in the face of ambiguity.
+ BUILD A POSITIVE TEAM. Learn from one another and help each other to be great.
+ SERVE OTHERS. Our guests, community, and each other. Be a part of the bigger picture.
+ LIVE 360. Practice work-life balance.
Two more things . . .
As part of an organizational culture that embraces change and progress, this job description does not seek to limit the tasks and responsibilities of the position. Rather, it acts as a springboard for future career and personal development within the property team and entire Modus Hotels' community.
We are an equal opportunity employer. We actively respect the right of any qualified individual who performs to Modus standards to work. Discrimination based on gender, age, race, religion, national origin, marital status, sexual orientation, disability, or any other characteristic not related to performance, ability or attitude protected by state or federal law, is stupid, disrespectful, bad business and won't be tolerated. It's also illegal.
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Motto by Hilton reimagines the hotel experience, making it smart, efficient, and approachable. We embrace the unique and diverse personalities of our colleagues and guests. We share a common purpose that drives our actions, conversations, and efforts on the job. Our goal is to create a welcoming space, that's unique to our city and neighborhood.
Who We Are
+ Passionate - about hospitality and fostering an environment where associates will thrive.
+ Culture driven - dedicated to respect, teamwork, an entrepreneurial spirit, and the drive to succeed.
+ Unique - we encourage our associates to express themselves and their individual talents. We celebrate diversity and are committed to equity and inclusion.
+ Innovators - we are a lifestyle hotel management company that is constantly evolving. We are open minded individuals who embrace change.
+ A growing team looking to expand with authentic and genuine individuals who recognize the importance of team engagement.
+ Top 10 on Trip Advisor. We have high expectations and standards. It is always about the Guest Experience. We strongly believe in creating personalized and memorable connections, all of the time.
+ A company that has a culture of promoting from within.
+ Recognized as a Top Workplace in The Washington Post and Philadelphia Inquirer over the past 7 years.
What You'll Do
+ Serve as the MOD during your shift and take responsibility for any decisions made during your shift.
+ Roll up your sleeves and be prepared to involve yourself in the day-to-day operations, adjusting your schedule if needed to provide support to all three shifts.
+ Hold yourself accountable and lead by example; showing integrity by always doing the right thing, even when on no one is looking.
+ Provide leadership during a variety of shifts including days, nights, holidays, and weekends.
+ Leading your team to personalize experiences and connect guests to the unexpected in our city.
+ Maintain a positive, supportive environment that drives colleague engagement every day.
+ Coach, develop, and train your team within our service culture, championing our vision and ethos.
+ Collaborate upwards, downwards, and laterally, looking forward and strategically planning the guest experience from beginning to end.
+ Treat the colleague experience as you would our guest experience. Set your team up for success and understand how to pivot when plans and circumstances change.
+ Continuously consider the bigger picture and understand your impact on the team, the hotel, and the company.
What You Bring to the Table
+ Passion for hospitality and providing excellent guest service. This enthusiasm will be apparent from speaking with you.
+ 2+ years of FD experience with progressive responsibility. Branded experience preferred.
+ Professionalism and exceptional communication skills both verbal and written.
+ In-depth knowledge of our local neighborhood and city.
+ Ability to use the tools of the trade - computers, databases, and property management systems, and be able to train your team to do the same, plus handling funds responsibility and reliably.
+ Comfortable with feedback. You know how to accept and give feedback upwards, downwards, and laterally in a professional way.
+ Knowledgeable in Microsoft Office.
+ Open availability required. Must be prepared to work various shifts (7-3pm, 3-11pm, overnight, weekdays, weekends, holidays).
What's In It for You
+ Generous health, dental and vision insurance, plus 401K, all available on day 1!
+ Comprehensive onboarding and training plan to set you up for success.
+ Coaching, feedback, and mentorship to develop yourself and your team.
+ Personalized development plan to fit your individual role and career goals.
+ Leadership courses to improve your personal and interpersonal effectiveness.
+ Monthly fitness credits.
+ Generous PTO package and 9 paid holidays.
+ Opportunities to volunteer and give back to our local communities.
+ Paid Parental Leave.
+ Tuition reimbursement opportunities - when you grow, we grow!
Non-Negotiables (Our Core Values)
+ BE WILDLY PASSIONATE. Inspire others with your thirst for excellence.
+ BE CURIOUS. Learn rapidly and eagerly.
+ BE INNOVATIVE. Create new ideas that prove useful.
+ EMBRACE CHANGE. Remain agile, flexible and nimble to thrive in an evolving world.
+ COMMUNICATE. Listen with the intent to understand. Share all relevant information.
+ HAVE INTEGRITY. Be honest and straightforward with everyone.
+ USE GOOD JUDGMENT. Make wise decisions, even in the face of ambiguity.
+ BUILD A POSITIVE TEAM. Learn from one another and help each other to be great.
+ SERVE OTHERS. Our guests, community, and each other. Be a part of the bigger picture.
+ LIVE 360. Practice work-life balance.
Two more things . . .
As part of an organizational culture that embraces change and progress, this job description does not seek to limit the tasks and responsibilities of the position. Rather, it acts as a springboard for future career and personal development within the property team and entire Modus Hotels' community.
We are an equal opportunity employer. We actively respect the right of any qualified individual who performs to Modus standards to work. Discrimination based on gender, age, race, religion, national origin, marital status, sexual orientation, disability, or any other characteristic not related to performance, ability or attitude protected by state or federal law, is stupid, disrespectful, bad business and won't be tolerated. It's also illegal.
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Updated March 14, 2024
Updated March 14, 2024