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Publications manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Hans Schmidt Ph.D.,

Hans Schmidt Ph.D.

Below we've compiled a list of the most critical publications manager skills. We ranked the top skills for publications managers based on the percentage of resumes they appeared on. For example, 18.6% of publications manager resumes contained facebook as a skill. Continue reading to find out what skills a publications manager needs to be successful in the workplace.

15 publications manager skills for your resume and career

1. Facebook

Here's how publications managers use facebook:

Communicated with community members through e-mail and Facebook Messenger.
Established a Social Media presence for Pennsylvania Activism on Facebook, and created a blog posted on by myself and volunteers.

2. Project Management

Here's how publications managers use project management:

Maintained project management of Pre-Kindergarten and School options enrollment and lottery processes.
Implemented a company-wide project management schedule via Intranet.

3. Press Releases

Here's how publications managers use press releases:

Created digital press releases for media outreach, improving immediate response rate with free editorial placements valued at approximately $4M.
Write editorial for press releases and media advisories, as well as pitching media on a variety of story ideas.

4. PowerPoint

Here's how publications managers use powerpoint:

Developed PowerPoint presentations and written staff reports for annual conferences and quarterly meetings of Council members.
Designed PowerPoint presentations for potential institutional investors and foundations.

5. Publicity Campaigns

Here's how publications managers use publicity campaigns:

Developed successful publicity campaigns for pop culture and current event titles resulting in bestsellers.
Lead the development and execution of national publicity campaigns for Discovery's digital-tier networks.

6. Public Health

Here's how publications managers use public health:

Organized a training on public health emergency management and response in collaboration with relevant sector coordinators.
Managed 15 communicable disease prevention and control programs simultaneously, ensuring public health and education.

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7. Subject Matter Experts

Here's how publications managers use subject matter experts:

Coordinate with subject matter experts and authors to develop and refine content for HDIAC's print and web media.
Worked with subject matter experts to update several manual systems based on federal regulations and company policies.

8. Press Materials

Here's how publications managers use press materials:

Drafted press materials for clients' projects (books, websites, TV shows, non-profit programs).
Produced annual press guide on FOX shows and press materials for Television Critics Association meetings.

9. Pr Campaigns

Here's how publications managers use pr campaigns:

Managed talent relations and contract negotiations between OfficeMax and celebrity agents for personal appearances/performances for marketing/PR campaigns.
Executed national, multi-million dollar PR campaigns including press conferences, press tours, premiers & special events.

10. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how publications managers use graphic design:

Organized information and promoted events with graphic design software.
Managed magazine ad and editorial layout, served as copy editor and proofreader, and supervised graphic design production.

11. Collective Bargaining

Here's how publications managers use collective bargaining:

Negotiated collective bargaining agreement with International Union of Operating Engineers.

12. Web Content

Here's how publications managers use web content:

Acted as a liaison between editors and analysts to ensure quality & timely web content.
Mentor 11 writers and photographers who contribute to print and web content.

13. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how publications managers use promotional materials:

Directed and reviewed the design and production of promotional materials, packaging and regulatory documentation for packaging inserts for global products.
Designed and produced a host of association publications, reports and promotional materials.

14. Proofread

Proofreading simply carefully checking your text for possible errors like typographical errors or mistakes in grammar, style, and spelling before it can be published or shared. This is generally known as the very last stage of any writing process when you need to fix minor spelling and punctuation mistakes, typos, formatting issues,

and inconsistencies.

Here's how publications managers use proofread:

Proofread and critiqued magazines for other publication managers who were struggling to meet quality assurance criteria.
Write copy for selected marketing collateral and publications, edit and proofread promotional and advertising copy.

15. Adobe Photoshop

Here's how publications managers use adobe photoshop:

Designed banners and images for the website and publications through Adobe Photoshop.
Worked extensively with Microsoft Publisher, Adobe Photoshop and Microsoft Excel

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What skills help Publications Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on publications manager resumes?

Hans Schmidt Ph.D.

Associate Professor of Communications, Coordinator, Schreyer and Cooper Honors Programs, Penn State University, Brandywine

It is important to have a wide range of communication skills -from effectively participating in and leading meetings to write in style appropriate for the setting to media productions skills. When people move into the "manager" role, of course, this entails having developed a broad awareness of the culture at that particular organization and the skills needed to lead a group of people. So, really, skills related to communication touch on a wide range of job functions and responsibilities.

What soft skills should all publications managers possess?

Hans Schmidt Ph.D.

Associate Professor of Communications, Coordinator, Schreyer and Cooper Honors Programs, Penn State University, Brandywine

I know that "soft skills" is commonly used, but I'm not a fan of the term. I think it implies that some of these skills are "soft" or "easy" or "unimportant." They aren't. In many ways, so-called "soft skills" - things like interpersonal communication skills - can be among the most important skills for any worker. This is especially the case in communication-related fields, where there is an expectation that human interaction - both in-person and mediated - is important. This is true with leadership skills and presentation/speaking skills.

What hard/technical skills are most important for publications managers?

Hans Schmidt Ph.D.

Associate Professor of Communications, Coordinator, Schreyer and Cooper Honors Programs, Penn State University, Brandywine

Having the ability to write well is important in most knowledge-based fields today. It is especially critical in any communication-related field of job specialization. Otherwise, the specific technical skills are important variations between the particular company and/or job expectations. Some fields use proprietary software that one typically learns about once one starts the job. Some fields require media production competencies - related to basic video production, audio production, imaging or photography, or even web design/management. The important thing is to develop a general competency with technology - and to learn how to learn. That allows you to pivot to develop new skills in different situations and roles.

What publications manager skills would you recommend for someone trying to advance their career?

Clarke Caywood

Professor (founder group of IMC and PR in Medill) Joint Doctorate in Business and Journalism - Univ. Wis. Madison, Northwestern University

Rapid and changing from competitors who offer advanced textual intelligence systems to track brands, employees, competitors, public figures, customers, and more.

What type of skills will young publications managers need?

Melinda Booze

Assistant Professor, Evangel University

Today's communication graduates will need adaptive storytelling skills. In a communication environment that is noisy and insistent, the graduates that will stand out are those who can demonstrate to employers and clients that they can identify an audience's needs, wants and values and craft messages that connects with and engages that audience. This involves all the requisite hard and soft skills, such as technological proficiency, writing, speaking, a love of learning, flexibility, creativity and more. The skill that is perhaps less emphasized or practiced is careful listening. The outcome of careful listening is valid research that informs meaningful stories that communicate. -Melinda Booze, assistant professor of communication, Evangel University.

Do you want to know more?

List of publications manager skills to add to your resume

The most important skills for a publications manager resume and required skills for a publications manager to have include:

Facebook
Project Management
Press Releases
PowerPoint
Publicity Campaigns
Public Health
Subject Matter Experts
Press Materials
Pr Campaigns
Graphic Design
Collective Bargaining
Web Content
Promotional Materials
Proofread
Adobe Photoshop

Federal Government
Photo Shoots
Direct Reports
Production Process
Web Site
Health Education
HTML
Content Development
Production Schedules
Twitter
Community Events
Trade Shows
Technical Documentation
Feature Stories
DOD

Print Production
ABC
Technical Publications
Editorial Content
External Communications
Press Kits
NYC
Fact Sheets
Technical Manuals
K-12
RAN
Press Conferences
Content Marketing

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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