Pureprofile CEO and leadership

Martin Filz is the Chief Revenue Officer at Eureka. Martin serves as the GMI Managing Director for EMEA. Based in London, he oversees and manages the Sales, Marketing, Operations and Panel teams across the EMEA region. Martin has over 15 years of experience in senior executive roles, building businesses in multicultural and multilingual international environments. Martin joined GMI from Research Now where he was Managing Director, APAC, and latterly, Managing Director for EMEA and APAC, and was responsible for sales and sales support activities across both markets. Previously, he served as Managing Director for Europe at Redsheriff Ltd., where he was involved in the post-merger process of the company after being acquired by Nielsen NetRatings in 2001. He was later involved in the post-merger process of Citect to Schneider, where he served as Managing Director for Europe from 2005 to 2007. Martin also spent four years in the Asia Pacific where he held Director roles at digital marketing agency BlueFreeway and Capgemini Consulting Australia. An early pioneer of online measurement and research, Martin is active in digital and research bodies including the Market Research Society (MRS), ESOMAR, the Australian Market and Social Research Society (AMSRS), and the Interactive Advertising Bureau (IAB).

John Griffin is a Chief Technology Officer at pureprofile and is based in Area. He has worked as CTO, SiteCensus at Nielsen; Software Engineer at Defence Science and Technology Group; and CTO at NETRATINGS AUSTRALIA PTY LIMITED. John studied at University of Adelaide between 1987 and 1992.

Melinda Sheppard is a CFO/COO at pureprofile. She has worked as CFO/Secretary at ANNE STREET PARTNERS FINANCIAL SERVICES HOLDINGS PTY LTD, Finance Director/Secretary at Ninemsn, and Senior Commercial Finance Mgr at NEWS CORP AUSTRALIA PTY LIMITED. Melinda studied at Macquarie University and CQUniversity.

Martin Filz is the Chief Revenue Officer at Eureka. Martin serves as the GMI Managing Director for EMEA. Based in London, he oversees and manages the Sales, Marketing, Operations and Panel teams across the EMEA region. Martin has over 15 years of experience in senior executive roles, building businesses in multicultural and multilingual international environments. Martin joined GMI from Research Now where he was Managing Director, APAC, and latterly, Managing Director for EMEA and APAC, and was responsible for sales and sales support activities across both markets. Previously, he served as Managing Director for Europe at Redsheriff Ltd., where he was involved in the post-merger process of the company after being acquired by Nielsen NetRatings in 2001. He was later involved in the post-merger process of Citect to Schneider, where he served as Managing Director for Europe from 2005 to 2007. Martin also spent four years in the Asia Pacific where he held Director roles at digital marketing agency BlueFreeway and Capgemini Consulting Australia. An early pioneer of online measurement and research, Martin is active in digital and research bodies including the Market Research Society (MRS), ESOMAR, the Australian Market and Social Research Society (AMSRS), and the Interactive Advertising Bureau (IAB).