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Retail advertising account executive skills for your resume and career

Updated January 8, 2025

1 min read

Quoted experts

Jonathan Byers,

Kaustav Misra Ph.D.

Below we've compiled a list of the most critical retail advertising account executive skills. We ranked the top skills for retail advertising account executives based on the percentage of resumes they appeared on. For example, 32.4% of retail advertising account executive resumes contained sales territory as a skill. Continue reading to find out what skills a retail advertising account executive needs to be successful in the workplace.

4 retail advertising account executive skills for your resume and career

1. Sales Territory

Here's how retail advertising account executives use sales territory:

Generate new customers and maintain relationships with current customers in my sales territory.
Grow and maintain an existing sales territory.

2. Sales Presentations

Here's how retail advertising account executives use sales presentations:

Conducted needs analysis and in-person sales presentations, and prospected for new business through cold calls and booths at public events.
Practiced consultative selling by designing a territory sales strategy, devise and deliver high-impact sales presentations and personalized proposals.

3. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how retail advertising account executives use cold calls:

Managed existing B2B accounts and drove new business development in display advertising sales via cold calling and email prospecting strategies.
Retained and grew current accounts by growing loyal relationships as well as aggressive cold calling efforts.

4. Client Relationships

Here's how retail advertising account executives use client relationships:

Developed and maintained client relationships to improve outside advertising sales.
Generated new leads*Maintained client relationships*Designed advertisements*Promoted to management level and oversaw 3 additional salespersons

What skills help Retail Advertising Account Executives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on retail advertising account executive resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What retail advertising account executive skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young retail advertising account executives need?

Dr. Vallari Chandna

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

Do you want to know more?

List of retail advertising account executive skills to add to your resume

The most important skills for a retail advertising account executive resume and required skills for a retail advertising account executive to have include:

Sales Territory
Sales Presentations

Cold Calls
Client Relationships

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Retail Advertising Account Executive
Retail Advertising Account Executive Skills

Updated January 8, 2025

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