How To Become A Retail Coverage Merchandiser: What It Is and Career Path

What is a retail coverage merchandiser and how to become one

Updated January 8, 2025

3 min read

Retail coverage merchandisers are responsible for the display of products in the right place, at the right time, and in the right quantity. As a retail coverage merchandiser, you will often work with the store manager to create a positive feeling for your customer and also work with the store manager on activities in the store. You are responsible for promoting product sales, setting prices for products, restocking products, planning budgets, analyzing the bestselling products and the least selling product, and putting in place necessary strategies to maximize the products. Also, you would be serving as an intermediary between the store manager, analyst, distributor, and supplier.

As a retail coverage merchandiser, you should have communication skills, customer service, retail sales skills, negotiation skills, ability to work under stress, decision-making skills, and physical strength. For most employees, experience is more important than academic degrees, but you should have at least a GED. You will earn an average of $33,400 per year.

ScoreRetail Coverage MerchandiserUS Average

Salary

2.5

Avg. Salary $31,695

Avg. Salary $59,228

Diversity

7.0

Race

American Indian and Alaska Native 0.49%

Asian 5.34%

Black or African American 8.50%

Hispanic or Latino 13.83%

Unknown 5.10%

White 66.75%

Gender

female 61.34%

male 38.66%

Age - 39

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39

Stress level

5.5

Stress level is manageable

7.1 - high

Complexity level

6.0

Complexity level is intermediate

7 - challenging

Work life balance

7.8

Work life balance is good

6.4 - fair

Key steps to become a retail coverage merchandiser

Explore retail coverage merchandiser education requirements

Most common retail coverage merchandiser degrees

Bachelor's

38.9 %

Associate

33.1 %

High School Diploma

16.7 %

Start to develop specific retail coverage merchandiser skills

Skills	Percentages
Retail Store	35.61%
Customer Service	26.56%
Retail Locations	17.68%
Building Displays	8.42%
Rotate Stock	3.28%

Complete relevant retail coverage merchandiser training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New retail coverage merchandisers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a retail coverage merchandiser based on U.S. Bureau of Labor Statistics data and data from real retail coverage merchandiser resumes.

Research retail coverage merchandiser duties and responsibilities

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Generate excitement for brand Nintendo products.
Execute, maintain and monitor all company driven initiatives and programs in assign territory including maintenance of POS.
Develop extensive upselling ability to keep consistently high sales numbers, which result in a promotion within the company.

Prepare your retail coverage merchandiser resume

When your background is strong enough, you can start writing your retail coverage merchandiser resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a retail coverage merchandiser resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable retail coverage merchandiser resume templates

Build a professional retail coverage merchandiser resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your retail coverage merchandiser resume.