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The average salary for a Visitor Services Associate in the United States is approximately $105,864 annually, translating to about $51 per hour. Salaries can vary based on factors such as location, years of experience, and the specific organization.
Visitor Services Associates can expect different salaries depending on the state they work in. For example, positions in states like California and New York tend to offer higher wages due to the cost of living and demand for skilled professionals.
Experience level significantly influences salary potential. Entry-level positions may start lower but can increase with tenure and additional responsibilities. Many employers provide opportunities for professional development, allowing for skill enhancement and salary growth.
Visitor Services Associates are employed in various settings, including tourism, cultural institutions, and hospitality. This diversity not only increases job security but also offers pathways for career advancement into supervisory roles or specialized areas within visitor services.
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The average visitor services associate salary in Illinois, California, and New York are the highest in the U.S. The lowest average visitor services associate salary states are New Mexico, North Dakota, and Mississippi.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $133,097 | $63.99 |
| 2 | Illinois | $134,357 | $64.59 |
| 3 | Rhode Island | $125,580 | $60.38 |
| 4 | Iowa | $119,873 | $57.63 |
| 5 | Missouri | $121,611 | $58.47 |
| 6 | Vermont | $115,117 | $55.34 |
| 7 | California | $133,847 | $64.35 |
| 8 | Florida | $124,653 | $59.93 |
| 9 | Arizona | $112,878 | $54.27 |
| 10 | Delaware | $113,342 | $54.49 |
| 11 | Indiana | $110,929 | $53.33 |
| 12 | District of Columbia | $141,843 | $68.19 |
| 13 | South Carolina | $120,440 | $57.90 |
| 14 | Oregon | $121,971 | $58.64 |
| 15 | Georgia | $121,465 | $58.40 |
| 16 | Arkansas | $104,472 | $50.23 |
| 17 | Tennessee | $110,163 | $52.96 |
| 18 | Ohio | $108,365 | $52.10 |
| 19 | Utah | $109,360 | $52.58 |
| 20 | Minnesota | $108,929 | $52.37 |
| 21 | Texas | $109,135 | $52.47 |
| 22 | Michigan | $103,254 | $49.64 |
| 23 | Connecticut | $106,577 | $51.24 |
| 24 | New Hampshire | $106,235 | $51.07 |
| 25 | Maryland | $116,374 | $55.95 |
| 26 | Massachusetts | $108,099 | $51.97 |
| 27 | Pennsylvania | $104,484 | $50.23 |
| 28 | New Jersey | $107,238 | $51.56 |
| 29 | Alaska | $116,301 | $55.91 |
| 30 | North Carolina | $106,455 | $51.18 |
| 31 | Maine | $98,875 | $47.54 |
| 32 | Alabama | $102,977 | $49.51 |
| 33 | Louisiana | $101,769 | $48.93 |
| 34 | West Virginia | $96,125 | $46.21 |
| 35 | Washington | $103,740 | $49.88 |
| 36 | Wisconsin | $94,600 | $45.48 |
| 37 | Nebraska | $104,895 | $50.43 |
| 38 | Oklahoma | $101,055 | $48.58 |
| 39 | Wyoming | $101,405 | $48.75 |
| 40 | Colorado | $100,173 | $48.16 |
| 41 | Virginia | $102,444 | $49.25 |
| 42 | Kentucky | $93,200 | $44.81 |
| 43 | Nevada | $100,476 | $48.31 |
| 44 | Kansas | $98,207 | $47.21 |
| 45 | Idaho | $92,987 | $44.71 |
| 46 | Mississippi | $78,961 | $37.96 |
| 47 | Hawaii | $73,882 | $35.52 |
| 48 | New Mexico | $87,803 | $42.21 |
| 49 | North Dakota | $81,503 | $39.18 |
| 50 | South Dakota | $77,842 | $37.42 |
| 51 | Montana | $78,103 | $37.55 |
The highest-paying cities for visitor services associates are Washington, DC, San Jose, CA, and Wheaton, IL.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington, DC | $142,932 | $68.72 |
| 2 | San Jose, CA | $142,579 | $68.55 |
| 3 | Wheaton, IL | $135,409 | $65.10 |
| 4 | New York, NY | $134,501 | $64.66 |
| 5 | Fort Pierce, FL | $124,801 | $60.00 |
| 6 | Saint Louis, MO | $122,218 | $58.76 |
| 7 | Iowa City, IA | $122,204 | $58.75 |
| 8 | College Park, MD | $116,317 | $55.92 |
| 9 | Boston, MA | $108,383 | $52.11 |
| 10 | Pittsburgh, PA | $102,625 | $49.34 |
| 11 | Baton Rouge, LA | $101,707 | $48.90 |
| 12 | Lakewood, CO | $100,074 | $48.11 |
| 13 | Milwaukee, WI | $96,237 | $46.27 |
A visitor services associate's salary ranges from $77,000 a year at the 10th percentile to $144,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $144,000 | $12,000 | $69 |
| 75th Percentile | $124,000 | $10,333 | $60 |
| Average | $105,864 | $8,822 | $51 |
| 25th Percentile | $89,000 | $7,417 | $43 |
| 10th Percentile | $77,000 | $6,417 | $37 |
The highest paying types of visitor services associates are special service associate, client service associate, and client associate.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Representative | $36,023 | $3,002 | $17.32 | 252,761 |
| Call Center Representative | $31,549 | $2,629 | $15.17 | 133,579 |
| Service Representative | $33,692 | $2,808 | $16.20 | 210,671 |
| Player Services Representative | $28,843 | $2,404 | $13.87 | 218,951 |
| Guest Services | $27,247 | $2,271 | $13.10 | 94,619 |
| Customer Services Coordinator | $35,520 | $2,960 | $17.08 | 246,525 |
Top companies hiring visitor services associates now:
Visitor services associate salaries at Massachusetts Institute of Technology and University of Iowa Center for Advancement are the highest-paying according to our most recent salary estimates. In addition, the average visitor services associate salary at companies like Emerson Hospital and Marquette University are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Massachusetts Institute of Technology | $138,830 | $66.75 |
| 2 | University of Iowa Center for Advancement | $136,969 | $65.85 |
| 3 | Emerson Hospital | $121,953 | $58.63 |
| 4 | Marquette University | $110,898 | $53.32 |
| 5 | National Law Enforcement Officers Memorial Fund | $110,622 | $53.18 |
| 6 | LA State University Continuing | $105,775 | $50.85 |
| 7 | Food and Drug Law Institute | $102,023 | $49.05 |
| 8 | Los Angeles County Museum of Art | $98,549 | $47.38 |
| 9 | Ohio History Connection | $96,267 | $46.28 |
| 10 | City of Lakewood | $89,459 | $43.01 |
| 11 | Milwaukee County | $86,730 | $41.70 |
| 12 | Genesee Country Museum | $84,386 | $40.57 |
| 13 | Taliesin Preservation | $80,276 | $38.59 |
| 14 | Children's Museum of Pittsburgh | $74,267 | $35.71 |
| 15 | City of Hope Development Center | $64,766 | $31.14 |
| 16 | Wheaton College | $59,805 | $28.75 |
| 17 | The Ronald Reagan Presidential Foundation | $57,065 | $27.44 |
| 18 | The Tech Interactive | $34,362 | $16.52 |
| 19 | Museum of Science | $33,877 | $16.29 |
The average visitor services associate salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Professional | $117,175 | $56.33 |
| 2 | Retail | $92,679 | $44.56 |
| 3 | Non Profits | $87,419 | $42.03 |
| 4 | Education | $79,747 | $38.34 |
| 5 | Hospitality | $69,872 | $33.59 |
The average visitor services associate salary has risen by $15,423 over the last ten years. In 2014, the average visitor services associate earned $90,441 annually, but today, they earn $105,864 a year. That works out to a 11% change in pay for visitor services associates over the last decade.
Compare visitor services associate salaries for cities or states with the national average over time.
Compare visitor services associate salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $106,000 | $50.90 | +3.1% |
| 2025 | $103,000 | $49.31 | +2.8% |
| 2024 | $99,700 | $47.94 | +2.5% |
| 2023 | $97,200 | $46.72 | +1.8% |
| 2022 | $95,400 | $45.88 | +1.8% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Lakewood Companies | Variable Visitor Services Associate | Lakewood, CO | 06/30/2025 | $32,891 |
| Academy of Motion Picture Arts and Sciences | Visitor Services Associate | Los Angeles, CA | 06/27/2025 | $41,740 |
| J. Paul Getty Trust, The | Visitor Services Associate | Los Angeles, CA | 06/27/2025 | $49,671 |
| State of Wisconsin | LTE Visitor Services Associate-Whitefish Dunes State Park | Sturgeon Bay, WI | 06/26/2025 | $31,305 |
| Ohio History Connection | Visitor Services Associate-Seasonal | Columbus, OH | 06/25/2025 | $31,305 |
| Ganna Walska Lotusland | Visitor Service Associate | Santa Barbara, CA | 06/25/2025 | $34,436 |
| Adecco Us, Inc. | Visitor Service Associate | Frankfort, KY | 06/24/2025 | $26,088 |
| National Baseball Hall of Fame & Museum | Seasonal Membership and Visitor Services Associate | Cooperstown, NY | 06/19/2025 | $32,870 |
| Baseball Hall | Seasonal Membership and Visitor Services Associate | Cooperstown, NY | 06/16/2025 | $32,870 |
| Wings Over The Rockies Air & Space Museum | Visitor Services Associate | Denver, CO | 06/14/2025 | $39,653 |
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