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Sales and event manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted expert

Duane Sunwold

Below we've compiled a list of the most critical sales and event manager skills. We ranked the top skills for sales and event managers based on the percentage of resumes they appeared on. For example, 7.8% of sales and event manager resumes contained event planning as a skill. Continue reading to find out what skills a sales and event manager needs to be successful in the workplace.

15 sales and event manager skills for your resume and career

1. Event Planning

Here's how sales and event managers use event planning:

Execute all details of event planning including catering, staff coordination; facilitate sub-contractors, d cor and final project completion.
Company representative at trade shows to gain new contacts and vendors within the hotel community of catering and event planning.

2. Booking

Here's how sales and event managers use booking:

Prepared effective correspondence and negotiated rate agreements with clients and maintained internal booking reports.
Achieved company revenue goals by booking and executing logistically successful events.

3. Event Management

Event management applies project management to the development and creation of corporate events such as conferences, festivals, ceremonies, concerts, or formal parties.

Here's how sales and event managers use event management:

Conducted ceremony rehearsals and final appointments to ensure specifications are met and provided on site event management when applicable.
Coordinated all event details from contract signing to full event management to ensure customer satisfaction.

4. Guest Satisfaction

Here's how sales and event managers use guest satisfaction:

Managed event details within client budgets, on-site troubleshooting and maintained client relations to enhance client and guest satisfaction.
Managed functions ranging from 10-2,000 people to ensure supreme guest satisfaction.

5. Wine

Here's how sales and event managers use wine:

Optimized sales results through increased wine and alcohol sales, menu additions, food and beverage minimums.
Work with clients on designs with the graphics department to print on wine and beer glasses.

6. Trade Shows

Here's how sales and event managers use trade shows:

Participated in entertainment and hotel trade shows promoting property.
Manage a team of 35 brand ambassadors promote and sell product at trade shows throughout the greater LA area.

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7. Audio Visual

Audiovisual refers to material intended for showing to the public and has sound accompanying it.

Here's how sales and event managers use audio visual:

Arrange facility space, food & beverage, audio visual, and other event specific details to the clients vision.
Worked in conjunction with the on-site catering department to detail all room, audio visual, menu and logistic information.

8. Sales Efforts

Here's how sales and event managers use sales efforts:

Solicited new business through sales efforts (sales calls, networking, venue relations) and client referrals.
Established client base of fraternal/athletic organizations travel agents and commercial businesses nationally through inside/outside sales efforts.

10. Private Dining

Here's how sales and event managers use private dining:

Research and forecast monthly and yearly private dining and restaurant sales based on marketing trends, careful research and prospecting.
Supported the Director of Private Dining by overseeing sales goals and budget including weekly, monthly and yearly budgeting.

11. Menu Planning

Menu planning is the process of making a list of the food items you are going to prepare and serve in any type of meal e.g. for breakfast, lunch, or dinner. Menu planning helps you to decide what you will eat for each meal, to know how many meals to plan for, and the right time to serve them.

Here's how sales and event managers use menu planning:

Quote rates, handle all corporate and social inquiries; assist with menu planning and implementation and update website content.
Handled in-bound customer inquiries and orders, providing quick turnaround in proposals and menu planning options.

12. Excellent Interpersonal

Here's how sales and event managers use excellent interpersonal:

Created leads, appointments and communicated product information through demonstration and excellent interpersonal skills

13. Sales Events

Here's how sales and event managers use sales events:

Coordinated and supervised outside promotional and sales events for numerous wireless phone and satellite companies.
Coordinated all arrangements for sales events including booth and visual merchandising displays.

14. Event Space

Here's how sales and event managers use event space:

Welcomed clients and presented luxury products (event space, meeting rooms, and sleeping accommodation) to potential buyers.
Prospect and book group rooms and event space for wedding parties, sports, family reunions, corporate, etc.

15. Customer Satisfaction

Here's how sales and event managers use customer satisfaction:

Committed to superlative customer service: earned outstanding customer satisfaction scores from the 2nd largest destination management company in San Diego.
Evaluated and Completed Follow-up Studies on Customer Satisfaction and Product Quality.

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What skills help Sales And Event Managers find jobs?

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What sales and event manager skills would you recommend for someone trying to advance their career?

Duane Sunwold

Instructor, Spokane Community College

Personal Communication Skills, Vocational Math, Food Science

Do you want to know more?

List of sales and event manager skills to add to your resume

The most important skills for a sales and event manager resume and required skills for a sales and event manager to have include:

Event Planning
Booking
Event Management
Guest Satisfaction
Wine
Trade Shows
Audio Visual
Sales Efforts
Social Events
Private Dining
Menu Planning
Excellent Interpersonal
Sales Events
Event Space
Customer Satisfaction
Culinary
Fine Dining

Caterease
Private Events
Banquet Event Orders
Corporate Events
Cold Calls
BEOs
Client Relations
Site Inspections
Community Events
Repeat Business
Event Logistics
Group Sales
Business Development
Delphi
SMERF
Contract Negotiations
Site Tours

Meeting Space
Upselling
Corporate Clients
Event Execution
Sales Strategies
Room Blocks
Instagram
Event Contracts
Account Management
Square Feet
VIP
Business Relationships
Sales Contracts
Sales Presentations
Exceptional Guest

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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