How to hire a sales representative and account manager

How to hire a sales representative and account manager, step by step

Here's a step-by-step sales representative and account manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a sales representative and account manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new sales representative and account manager
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your sales representative and account manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a sales representative and account manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A sales representative and account manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, sales representative and account managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of sales representative and account managers.

   Type of Sales Representative And Account Manager	Description	Hourly rate
   Sales Representative And Account Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$19-50
   Territory Sales Manager	A territory sales manager is a professional who supervises the daily sales operations of sales representatives that are assigned to a particular location. Territory sales managers are required to meet sales targets to gain an increase in revenues and must maintain excellent customer relationships... Show more	$23-54
   Inside Sales Manager	An inside sales manager is the one who leads the sales team to meet the organization's sales targets. The sales managers recruit, handle, and train the professional development of the sales team... Show more	$23-59

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Business Relationships
   • Sales Process
   • Flyers
   • Business Development
   • Product Knowledge
   • Customer Relations
   • Sales Volume
   • Local Businesses
   • Territory Sales
   • PowerPoint
   • Customer Accounts
   • Account Management
   • Cold Calls

   Check all skills

   Responsibilities:

   • Design and implement solutions including global data networks, manage services, cloud, data storage and disaster recovery.
   • Develop concepts and procedures, analyze and resolve general ledger interfaces with computerize payroll, time tracking and project accounting system.
   • Educate and present new approach to facility managers and plant managers including ROI analysis.

3. Make a budget

   Including a salary range in your sales representative and account manager job description is a great way to entice the best and brightest candidates. A sales representative and account manager salary can vary based on several factors:

   • Location. For example, sales representative and account managers' average salary in alabama is 43% less than in washington.
   • Seniority. Entry-level sales representative and account managers earn 62% less than senior-level sales representative and account managers.
   • Certifications. A sales representative and account manager with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a sales representative and account manager's salary.

   Average sales representative and account manager salary

   $65,417yearly

   $31.45 hourly rate

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   Entry-level sales representative and account manager salary

   $40,000 yearly salary

   Updated December 17, 2025

4. Writing a sales representative and account manager job description

   A sales representative and account manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a sales representative and account manager job description:

   Sales representative and account manager job description example

   Snap-on Sales Representative - Selling Direct to Industrial Corporations
   
   Snap-on Inc. is more than the premiere global tool and equipment manufacturer; we are a leading global innovator, manufacturer and marketer of complex equipment and systems solutions. We operate in critical industries like; Aerospace, Energy and Natural Resources, Defense, Transportation, Education, and Manufacturing.
   
   At Snap-on Industrial, our team of Sales Solutioneers prides themselves on their ability to offer our customer “Business Partners” unique solutions. We actively listen to their requirements and develop specific solutions tailored to meet their needs. On any given day our Solutioneers may serve customers such as an Aerospace manufacturer, a fleet shop, a ship builder, and everything in between. As a part of our team, you will use your superior sales and problem-solving skills to help our business partners become more productive. In return, you will receive a generous benefits package and a future of career opportunities.
   
   If you are up for the challenge of selling in this environment, we have an immediate opening in our Industrial Business Group
   
   Snap-on offers a competitive compensation package, which includes an annual base expense, commissions, and sales bonus opportunity. Snap-on also offers a complete benefits package which includes: medical, vision, dental, life insurance, 401(K) Savings and company paid retirement plan, paid vacation, and many other benefits.
   
   

   • As a Snap-on Sales Solutioneer you will:
     
     
     • Work intently with our business partners to thoroughly understand their business needs, and leverage the broad range of Snap-on product offerings to develop solutions unique to the situation. Each territory has an established customer base as well as potential new customers
     • Build and enhance relationships with key business partner decision-makers.
     • Present our solutions on the shop floor or in the field.
     • Develop and maintain a Customer Contact and Activity Database for assigned accounts.
     • Review customer activities at least quarterly with Team Leader or Sales Manager and strategize ways to maximize sales volumes or grow territory.

   
   

   • • 3-5 years of outside sales experience is required
     • Proven track record of prior goal achievement showing increase in sales and customer growth
     • Bachelor or Associate degree preferred
     • Proficient in Microsoft Office Suite products including: Word, Excel, PowerPoint, and Outlook
     • Strong organizational and communication skills are required and comfort working with and presenting to all levels within an organization
     • Must hold and maintain a valid driver license with an impeccable driving record
     Join the industry leader!
     
     As part of the Snap-on team, you'll be joining an extraordinary company that has been the industry standard for over 100 years! At Snap-on we believe in products made in the U.S. As part of our team, you will not only provide superb service and innovative solutions to our business partners, but enjoy the benefits of working for an extraordinary company. If you’re looking to join a sales force who works directly for the manufacturer, want to work with a variety of industries, and have the ability to make your own schedule, please apply today!
     
     Snap-on is a drug free work environment and welcomes all qualified candidates to apply. Local candidates are strongly encouraged to apply since we are not offering relocation assistance at this time.
     
     Snap-on is an Equal Opportunity Employer, Minority/Female/Disabled/Veteran
     
     Job Type: Full-time
     
     

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5. Post your job

   To find sales representative and account managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any sales representative and account managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level sales representative and account managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your sales representative and account manager job on Zippia to find and recruit sales representative and account manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting sales representative and account managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new sales representative and account manager

   Once you have selected a candidate for the sales representative and account manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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