Search marketing specialist job description

SEO and
Marketing Specialist


Do you want to join an Appreciative Team, where you will feel rewarded and recognized for your detailed SEO and marketing knowledge, by putting them to use as an enthusiastic, innovative, and organized individual?


JOIN OURS!


We are proud of our Family Oriented Environment, where your Company Founders perpetuate a true definition of the title, “Employer of Choice”!

By utilizing team member feedback, all Team Members enjoy a fantastic, rewarding workplace culture that attracts & retains superior employees.

We want
YOU
to be a part of it!

We are looking for a full-time, ambitious SEO and Marketing Specialist to assist in the development, implementation and tracking of a dynamic and aggressive marketing plan for multiple franchise concepts. This Marketing Specialist shall be responsible for promotional and marketing activities of product and services. This person will also be responsible for the overall review of the marketing process and helping to develop the marketing plans for the organizations, including execution of all. This person will have access to all of Neighborly’ s local marketing resources and corporate support.

AireServ.com/Coastal-Carolina | AireServ.com/Wake-County | MrElectric.com/Cary

Applicant must have SEO and Marketing experience to be considered for this position. A degree in this field is not required but is preferred.



Responsibilities Include:
● Management of PPC ad campaigns● Management of Google Local Service Ads● Direct mail campaigns● Newsletter campaigns● Social media campaigns● Creating marketing collateral● Management of vendor relationships● Maintaining website content● Writing and proofreading creative copy● Reputation management● Oversee review and referral incentives● Ordering internal marketing supplies● Local competitor research




*Remote Opportunity: Depending on experience, you may work from home select days of the week but will need to be at our Wilmington, NC the office 1-2 days*



Benefits:

• 3 Paid Personal Day's and 6 Paid Holiday's per year
• Paid Vacation Time
• Health, dental and vision insurance
• Company matched - 401K Retirement Savings Plan
• Company laptop and phone provided to successful candidate

We are ACTIVELY interviewing for this position - Apply today and our Hiring Manager will follow up same day!

*All independently owned and operated franchised businesses operate under the service brands’ marks, trademarks, trade names, logos, emblems, slogans, or other indicia of origin in connection with the Aire Serv® franchise system within a specified geographical area. Only the independently owned and operated franchised business shall have any interaction with or authority for its business and make all employment related decisions related to its franchised business.

Manage Paid Search Marketing for Lawyer.com, a U.S. leader in matching consumers to Lawyers and providing marketing services for Law Firms. Lawyer.com is supported by World Media Group, a very successful developer and investor in Internet, Media, Technology and Crypto companies including (url removed), Sweet.io, Couple.tv, and Climb.co.

Lawyer.com has an opening for a manager to join the Lawyer.com Digital Marketing Department reporting to the VP. Responsibilities include:

Day to day management of multi-channel PPC marketing campaigns and strategy, with a focus on lead generation (Google Ads / AdWords, Microsoft / Bing Ads, Affiliate Marketing, etc)

Implementing our SEM / Paid Search strategy, managing lead gen channels and generating quality conversions

Monitoring performance across several channels, including high level analysis for KPI's with a focus on ROI
Supporting the needs of the Department VP and other executives as required.

Working closely with other department managers and technology team to deliver value to Lawyer.com.

Developing A/B tests and other strategies to constantly improve on ad copy & landing page performances.

Staying up to date with the latest Search Engine Marketing and Pay Per Click trends and best practices.

Requirements

2-5 years experience in Paid Search, lead gen, conversion tracking

Experience with Google Ads

Experience with Google Analytics/Search Console

Have used Microsoft Excel/Google Sheets for tracking, reporting and charting.

Motivated self-started with attention to detail and understanding of pay per click campaign management

Ability to create, read, and explain comprehensive reports

Exceptional analytical and communication skills

Enjoy the challenge of building campaigns that out-perform agency and major competitor campaigns.

Team player interested in helping junior employees and colleagues.

Optional:

Experience editing html, retrieving data from SQL databases.

Experience with Google Tag Manager and editing javascript tags.

Experience with conversion tracking analysis and statistical significance tools.

Undergraduate studies in math, statistics, computer programming.

Experience with advertising on Microsoft/Bing, Facebook/Instagram, LinkedIn, CJ.

Experience with display, video and programmatic advertising.

Interests include technology, business, finance, entrepreneurship

Talents in music, sports, arts, crafts.

Candidate located close to our Basking Ridge for in-office work. We will consider remote work for exceptional candidate.

Benefits

Competitive Base Salary plus substantial monthly performance bonuses

Company performance bonuses

Attractive stock options package

Medical, dental and vision healthcare insurance

Health oriented work environment including sit/stand electric desks, treadmills

Competitive holday and vacation package including up to 8 weeks long service leave

Paid education and training conference programs.

Fun company events, theme Fridays, summer hours, voted a top place to work in NJ

Open management structure for fast communication, accelerated product development and rapid employee feedback.

Salary: $125k - $175k

Schedule: Full Time

* PLEASE READ THE ENTIRE JOB DESCRIPTION BEFORE APPLYING! Local Applicants Only!

Home Healthcare Inc. and our family of companies is seeking knowledgeable SEO Marketing Specialists in the Twin Cities metro area to join our team here in Golden Valley! As a SEO Marketing Specialists, you would be responsible for growing the online presence of our family of companies (10+ business lines) and assisting in the updating and optimization of multiple websites and marketing material. Successful applicants will reach out to us directly or include a cover letter with examples of companies AND keywords they have used to get on the 1st page of Google. Only local applications, or individuals considering relocating, will be considered as this is an in-office role.

At Home Health Care Inc. We offer competitive pay and the opportunity to learn from experienced entrepreneurial leaders that provide mentorship to help you achieve your full potential! Our benefits include:

• Medical Insurance
  
• Dental Insurance
  
• Life Insurance
  
• Short/Long Term Disability
  
• 401k with Match
  
• Paid time off and paid holidays
  

SEO Marketing Specialist Qualifications:

• Bachelors’ Degree in marketing, business, information technology or communication OR Minimum 2 to 3 years of experience in successfully developing and executing SEO campaigns
  
• Familiar with digital analytics and SEO tools like SEMRUSH and Google Search Console
  
• Thorough comprehension of search engine optimization: technical, on-page, and off-page SEO
  
• Understanding of search engine algorithms and ranking methods
  
• Experience with, HTML, CSS, and JavaScript to support technical SEO requirements is preferred
  
• Good understanding of back link analysis
  
• Knowledge of competitor research and keyword research.
  
• Good understanding of back link analysis
  

SEO Marketing Specialist Responsibilities:

• Creating high-quality SEO content including blog content
  
• Perform competitive analysis of other companies within the home care industry
  
• Support in the research, development, and implementation of SEO optimization strategies
  
• Perform keyword research, expansion, and optimization to use for the company’s website and marketing materials
  
• Support in the development and execution of the link building strategy
  
• Monitor and stay up to date with the changes in search engine algorithms
  
• Ensure our SEO efforts are in keeping with the latest SEO/SEM strategies
  
• Determine measurable goals that demonstrate improvement in SEO efforts
  
• Collaborate with content teams to drive SEO in content creation and marketing as well as connecting with the web development team in order to ensure best practices are being implemented
  
• Efficiently communicate with internal and external teams to align goals and manage the SEO strategy
  

About Home Health Care, Inc:

At Home Health Care, Inc., we employ self-driven individuals who are passionate about providing quality health care like nursing, therapy, and home health aide services to residents of 21 Minnesota counties. With over 25 years as a locally-owned Medicare-certified home health agency, we have grown into a family of services, continuing to find new ways to bring the best care to wherever our clients call home.