Senior global marketing manager job description

The Career Potential

Ortho Clinical Diagnostics is committed to improving and saving lives with diagnostics. To do this we hire people who share this dream and are ready for new adventures. As a valued team member, you will carve your own career path and be part of building this company stronger and better than ever before. There is no limit to the experiences, opportunities and new directions you will have access to here at Ortho Clinical Diagnostics. More importantly, you will be driving the surge of a whole new direction in important medicine. That's something we can all take pride in as we take this journey together.

Ortho is known in the industry as a leader in customer service and support. Deeply understanding and exceeding the needs of our clinical lab, hospital and blood bank customers is what we do. It's who we are. If you join Ortho, no matter what your role, you will be expected to keep that Customer Excellence focus in your work.

The Opportunity

As we continue to grow, we are seeking a Senior Global Marketing Manager. Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Ortho Care is the premier service brand for the diagnostic market. Join the team to serve as the global brand and marketing ambassador for Ortho Care and drive brand strategy, marketing campaign strategy and tactics for Ortho Care services and products around the globe. We're looking for a smart, passionate and highly motivated candidate who can continue growing the Ortho Care brand globally. In this role, you will serve as the primary point of contact for the brand and requires a high degree of collaboration. This position will be located in Raritan, NJ or Rochester, NY. Remote work options may also be considered.

The Responsibilities

* Develop strategy for end-to-end, global multi-channel marketing campaigns for product and service offerings

* Provide subject matter expertise and guidance to cross functional and supporting teams to ensure quality development and seamless execution of campaign tactics and sales collateral.

* Build, and provide oversight of marketing processes for campaign briefs, branding, messaging, marketing collateral development, lead generation and nurturing, and marketing campaign strategy and execution

* Capture results and conduct metrics and ROI analysis to assess success and inform campaign development

* Comfort with drafting a variety of different types of content, including but not limited to messaging, internal communications, sales materials, etc

* Drive strategic communications planning with cross-functional teams and agencies

* Ability to lead and influence in a matrix organization.

* Perform other work-related duties as assigned.

The Individual

* Bachelor's degree, ideally with a focus in Marketing or a related business or technology field with 5+ years of relevant B2B marketing/sales experience

* Experience in marketing technology products or B2B software is preferred for this role

* Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results

* An innovative mindset that can think strategically with a willingness to execute tactically

* Strong organizational and project management skills - with ability to prioritize and manage expectations across multiple, complex projects/priorities with aggressive due dates and quick turn-around times

* Detail-oriented with excellent follow-through skills

* Strong persuasive written and verbal communication skills - able to expertly position and tell compelling stories around our offerings and influence both internal and external audiences

* Proficient in MS Office suite including Word, Excel and PowerPoint (intermediate to advanced skills in PowerPoint are a plus)

* Travel up to 20% (Due to COVID-19, non-essential travel has been suspended until further notice.)

* Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

Colorado State Posting Details: This position's starting salary is between $99,000 and $198,000 per year, and it is bonus eligible. Salary will be determined by education, experience, knowledge, skills, and abilities of the candidate, in addition to internal equity and alignment with market data. Ortho offers a comprehensive benefits package, including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, paid time off (including paid sick time) and paid holidays. All benefits are non-contractual, and Ortho may amend, terminate, or enhance the benefits provided, as it deems appropriate.

EOE/AA Disability/Veteran

#LI-SC1

Serving at the Intersection of Family, Innovation, Quality and Care

Our most important asset is our people. Who we are, what we do, how we do it and why we are passionate are all centerpieces of why we succeed.

As our Senior Global Marketing Manager, you will develop and implement strategies that will build our Storage & Organization (Bankers Box) category's brand share and profitability across the E-Commerce, retail and commercial channels. You will identify new product categories, new channels and new products in existing categories that will drive incremental growth for the business and execute strategies that will capture these opportunities. Ultimately, you will serve as the leadership expert in all matters relating to the brand and the marketplace and will have responsibility for achieving annual volume and profit objectives.

We operate in a hybrid work environment that offers two remote days.

You will...

+ Develop and execute Storage & Organization marketing and promotional strategies in all channels, to include driving continued growth on Amazon

+ Serve as the face of the brand and category expert in all key account presentations

+ Work closely with key account managers to achieve both customer and Fellowes goals

+ As the market leader, work with our customers to effectively manage the category using the Bankers Box brand and our customer's private label brand to optimize category performance

+ Through consumer and customer insights, identify new product categories, new channels and new products that will lead to incremental growth opportunities

+ Ensure implementation, control and subsequent evaluation of annual marketing plans and budget appropriations including the delivery of KPIs

+ Track and analyze volume, profit and returns, and report with observations and appropriate plans to senior management

+ Lead the team to work with sales planning to develop and execute sales priorities for each category

+ Work with the broader business team to plan new category introductions, line extensions and flankers to ensure strategic alignment and flawless execution

What You Bring to the Team

+ A minimum of seven (7) years of marketing, product management or similar experience within the durable goods space

+ A Bachelor's Degree

+ Demonstrated skills and success across product development/management, marketing and branding

+ A marketing thought leader mentality and innovator of creative product and marketing ideas

+ Strong leadership skills in all aspects of managing categories and both direct and indirect team members

+ A scrappy, take initiative attitude, with the ability to promote teamwork

+ Strong project management, analytical and strategic abilities

+ Sound financial acumen

+ Strong written and verbal presentation skills

You May Also Have...

+ Experience in the office products industry is preferred

+ An MBA in Marketing is strongly preferred

Fellowes Brands - A Family Business Since 1917

For over a century, Fellowes has been committed to positively impacting people through our culture, relationships and solutions. We have evolved toward relevance with each decade and generation, responding to a constantly changing world. Today, we are on an ambitious journey to grow our influence and impact in enhancing and maximizing work experiences worldwide. We are a "Brand on the Move" and remain committed to finding new ways to help people work better and feel better.

Visit our Careers Site: www.fellowesbrands.com/us/en/careers/Pages/overview.aspx

Equal Employment Opportunity/M/F/disability/protected veteran status

Fellowes, Inc. does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Fellowes' property, and Fellowes will not be obligated to pay a referral fee. This includes resumes submitted directly to hiring managers without contacting the Talent Acquisition Department.

ID: 4046

Street: 1789 Norwood Avenue

Requisition #:

22000HVX

Post Date:

Sep 02, 2022

Medtronic is an EOE, including disability/vets

**Careers That Change Lives:**

As the **Global SrMarketing Manager** _(individual contributor)_ for our Patient Management Ecosystem, you will be responsible for leading portfolio-wide Marketing initiatives that support the organizations efforts to increase healthcare efficiencies and reduce service burden around the world. You will work across a complex, matrixed organization to achieve utilization/ adoption, financial, and customer satisfaction goals.

In this highly strategic role, you will develop and execute marketing plans that bring together a broad portfolio of products, software, and services into a unified story for internal and external stakeholders. You will develop deep knowledge of the customer (their expressed and unexpressed needs), understand the value proposition our portfolio delivers to stakeholders, build global segmentation and personas, and craft compelling messaging by stakeholders. You will drive global coordination with regional marketing partners and individual Product Managers to share best practices, coordinate/ align marketing messaging, and drive the adoption utilization of Patient Management products, software, and services.

This is a launch role! You will create and execute launch plans for new campaigns and new portfolio-wide services, software platforms, or business models. Launch plans will likely include the development of value propositions, market positioning, clinical/ economic evidence strategy, KOL (key opinion leader)/ customer engagement strategy, stakeholder messaging, competitive messaging/ claims, sales training and communications, and customer training and communications.

This is a highly collaborative role. You will work closely with Patient and Field Services (PFS), Global Service Transformation (GST), Go To Market, US Field Sales Service, Patient Management (PM) product managers, and the Regional marketing and service transformation teams to develop and implement plans. You will also work with Marketing Communications, Medical Education, Clinical, and Patient Technical Services to deliver customer and field-facing tactics.

**A Day in the Life:**

Develop and execute marketing plans that drive Patient Management portfolio-wide utilization/ adoption, financial, service transformation, and customer satisfaction goals.

Build and maintain deep understanding of target markets, including customers, evolving technology and healthcare trends, competitive dynamics, unmet needs, and geographic-specific factors.

Create stakeholder maps and global personas. Develop concise, compelling messages by persona. Provide messaging matrix to geographies to drive greater consistency in messaging.

Ensure portfolio positioning, value propositions, and messaging are clear and compelling to all stakeholders.

Develop marketing plans consistent with core positioning and messaging and drive tactical execution (e.g., education, promotions, sales tools, marketing collateral).

Partner with Global Service Transformation team to create and execute launch plans for new services (e.g. centralized transmission review service), software platforms (e.g. AI/ algorithms to improve efficiency) and business models (e.g. fee-for-service, tiered service offerings) to reduce customer and field burden.

Partner with Patient and Field Services, Global Service Transformation, US Field Sales, and the Regional marketing and service transformation teams to build and execute global marketing strategies and tactics (launches, key programs, etc.).

Deliver tactics and share best practices across regions to drive consistency and reduce regional marketing work.

As part of launch planning, develop value propositions, market positioning, clinical/ economic evidence strategy, KOL (key opinion leader)/ customer engagement strategy, stakeholder messaging, competitive messaging/ claims, sales training and communications, and customer training and communications.

Work with Professional Relations and Sales teams to foster KOL relationships and generate customer testimonials.

Develop and deliver executive-level presentations to CRM leadership and other stakeholders.

Up to 20% travel domestically and internationally in support of customer engagements, internal Medtronic activities immersing in stakeholder environments.

**Must Have: Minimum Requirements**

Bachelors Degree

7+ years experience in a marketing, sales, sales support or technical role (5 years with Advanced Degree)

Project, program, or product management experience

**Nice to Have:**

MBA or advanced degree

Previous global program management, product management, or launch experience

Experience marketing services and solutions in a healthcare setting

Experience working with complex technical product knowledge

Proven success in taking ownership with an entrepreneurial spirit to get things done

Experience leading cross-functional teams

**About Medtronic**

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Lets work together to address universal healthcare needs and improve patients lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)