Senior marketing analyst job description

WHAT YOU'LL DOWe are seeking a strong candidate with experience and passion to fill a Topic activation Senior Knowledge Analyst (SKA) role within the Consumer Practice, focused on the topic of Digital Marketing and eCommerce.

As a Senior Knowledge Analyst (SKA) within Consumer Practice, you will work in a growing global team, providing expertise on eCommerce and digital marketing whilst working together with case and proposal teams to provide knowledge assets, analysis and expert advisory. You'll serve as a thought partner and content expert to case teams and topic leaders, helping structure and solve complex issues.

You will help assess client digital capabilities based on both quantitative and qualitative observations, and work with BCG client teams to develop capabilities that drive client performance. For example, in this position, you will work with BCG client teams to monitor and optimize large digital marketing campaigns or assess our clients' readiness to roll out a strong ecommerce strategy.

Additionally, you will support your Practice in developing existing & new intellectual property and knowledge assets. You will work on commercialization efforts for the eCommerce and Digital Marketing topic within CPG companies, in conjunction with business leaders, supporting marketing efforts, conferences and publications.

BCG's Consumer Practice is one of the firm's largest industry practice areas and keeps growing continuously across all regions. BCG's Consumer practice creates breakthrough innovations for clients in the four sectors: consumer goods, retail, fashion & luxury and travel & tourism
YOU'RE GOOD AT
Working autonomously with a strong entrepreneurial spirit Solving client problems through formulating relevant research and/or analytical approaches in digital marketing and e-commerce. Working closely with clients to understand strategic objectives and design tests/optimize campaigns to improve digital marketing performance and meet the clients' goals Assessing client eCommerce and digital marketing capabilities Bringing eCommerce insights and expertise to case teams and aiding to client solutions Communicating with senior stakeholders, in a credible and confident way Codifying knowledge and maintaining Working collaboratively and effectively in a group dynamic often virtual, proficient in agile ways of working Flexibility and bringing a curious and creative mindset, open to new things and able to propose innovative ideas Ability to navigate complexity, ambiguity, and learn quickly
YOU BRING (EXPERIENCE & QUALIFICATIONS)
1-2+ years of consulting experience in relevant sector/topic required; candidates with consulting experience preferred In lieu of consulting experience, 2+ years minimum industry experience required; 3-6+ years of industry experience strongly preferred Previous experience in a CPG or Consumer Product company focused in digital strategy, eCommerce, or Digital Marketing roles is appreciated Bachelor's Degree required (advanced degree preferred) Passion for the Consumer Products sector and working across multiple projects/stakeholders Proficiency in PowerPoint and utilizing data to reach conclusions through Excel, Alteryx/Tableau, or other data tools Fluency in English; Outstanding interpersonal and communication skills to interact with internal and external stakeholder while working in a global collaborative team environment
YOU'LL WORK WITHAs a Senior Knowledge Analyst you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up of a diverse pool of knowledge positions that allow us to pursue exciting, innovative knowledge careers.ADDITIONAL INFORMATIONThe Knowledge Team (KT) is a group of functional and/or industry experts leveraging deep domain knowledge to enable insight for case teams and clients. KT members are affiliated to BCG Practice Areas, plugged into the strategic agenda and building and deploying leading edge IP data tools/assets to deliver insight.

BCG's Knowledge Team members have the opportunity to be staffed on cases and help co-create insights with case teams and clients through expert perspectives on industry trends, delivery of proprietary data or tools in a particular function and complex research and analysis of market information. KT members also support the PA's business development and proposals and help to organize and codify the knowledge that enables BCG to deliver superior business value for its clients.

C ome work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Position Purpose: The Senior Analyst, Marketing Analytics sits in the Enterprise Analytics & Data Science department and uses analytics and data science to drive CRM/Customer initiatives and improve owned channels (Direct Mail, Email etc.) performance

The senior analyst will work with CRM, Email, Direct mail, SEO, Organic Social and membership teams. The senior analyst reports to Manager, Marketing Analytics.
Essential Job Functions:

• Build out data analytics capabilities to generate customer insights to build on customer journey optimization and lifecycle marketing.• Continue to improve CRM dashboards and develop new performance metrics to track customer file health, quantify the value of CRM initiatives and highlight trends in consumer behavior.• Partner with CRM Marketing team around optimization of direct mail, email, offers and other personalized marketing communications and provide consistent support through high-velocity test and learn• Develop and implement behavioral and predictive models that drive owned channel performance• Build partnerships with Membership, SEO and Organic Social teams and develop KPIs and dashboards to monitor the health of the programs• Use social listening tools to identify the trend and build advanced models to improve engagement rate on social platforms• Present findings to executive leadership by effectively translating complex data and methodologies into clear insights, opportunities, and achievable business actions.• Partner with the MarTech and IT teams to improve CRM and audience data and stay current on the latest trends in data management and lead projects to continuously improve data quality, adopt best practices and streamline processes.• Perform other related duties, tasks and responsibilities as required, assigned or directed.

Education/Experience:• Bachelor's degree in Economics, Math, Computer Science or similar (Master's degree is strongly preferred) • 3+ years in marketing/customer analysis required with Bachelor's degree or 2+ years of experience in in marketing/customer analysis plus Master's degree in business analytics, Economics, math, computer science or similar• Expert in SQL; Proficient in Python / other statistical programming languages and technical environments• Proficient in Looker or other data visualization tools• Knowledge and expertise working with relational databases and large datasets. Experience with both Snowflake, AWS and GCP environments a plus• Deep understanding of Machine Learning and Data Mining techniques• Experience with retail industry and customer-level data strongly preferred• Ability to think conceptually and creatively about problems and solutions• Ability to synthesize and communicate complex analyses for a broad group of stakeholders• Excellent communication, interpersonal, analytical and presentations skills are necessary due to the nature and level of interaction with peers and senior management• Working knowledge of Microsoft Office, PowerPoint, database management, as well as project management and leadership skills is required

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

POSITION SUMMARY: As the Senior Advisor for Cost Management Product Marketing, you will be responsible for executing the tactical delivery of B2B marketing plans for new programs and product enhancements. You will support the positioning, messaging, internal and external communication plans, demand generation and marketing collateral development to drive awareness and create demand for cost management solutions. Responsibilities include:• Flawless execution of omni-channel campaigns, on time and within budget• Enable the sales channel to have the right amount of knowledge and resources to effectively deliver the benefits of the key programs to their customers• Continually collaborate with business partners to align on plans and positioning intended to drive toward success measures of the products, sales goals and enterprise growth This role is meant for a strategic marketer that knows how to turn strategies into action, with experience in B2B marketing. This role is at the intersection of key business stakeholders, including Product, Sales, Sales Enablement and Marketing. A successful candidate will be curious, detail-oriented and a creative problem solver who can excel within dynamic cross functional teams and own the execution of multiple projects.PRIMARY DUTIES AND RESPONSIBILITIES: 1. Execute and analyze metric based marketing plans to meet awareness and adoption targets across the product portfolio. These include go-to-market strategies, training support and launch plans2. Ensure the communication components that meet awareness and adoption goals associated with new products and capabilities 3. Optimize the sales channel by working with the Sales and Sales Enablement organizations to coordinate and plan the best processes to ensure understanding of positioning and benefits through field marketing4. Execute demand generation plans, with a focus on digital, to promote new products and topics within the portfolio critical for building awareness and adoption of products
Pay Range

The typical pay range for this role is:

Minimum: 43,700

Maximum: 97,400

Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.

Required Qualifications

-5+ years B2B marketing experience-3+ years experience executing & reporting on marketing plans

COVID Requirements

COVID-19 Vaccination Requirement

CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

Preferred Qualifications

PREFERRED SKILLS: 1. B2B marketing experience that includes strong execution of marketing strategy and communication plans 2. Demonstrated driver of results with a proven ability to turn strategy into action, executing flawlessly, meeting all deadlines.3. Strong communication skills, including listening, verbal and written4. Strong relationship-building skills, with proven ability to successfully work cross-functionally 5. Strong organizational skills; ability to schedule people, tasks or projects and to develop realistic action plans given time and resource constraints.6. Health care experience and understanding, PBM and Managed Care experience a plus.

Education

Bachelor's degree or equivalent experience

Business Overview

Bring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.