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What is a senior marketing program manager and how to become one
Senior marketing program managers are responsible for effectively managing marketing programs and initiatives for their organization. They are in charge of leading a group of marketing specialists to reach all company objectives in a timely manner, measuring the performance of current programs, and making recommendations for future improvements. In addition to interacting with staff in their department, such managers must develop strong client relationships.
Some of the functions that they perform include managing business-to-business marketing programs of the organization for email campaigns, event promotion, event follow up, drip email nurture series, webinars, and content. In addition, they participate in marketing technology evaluation. A bachelor's degree in marketing or a similar field is required for this position. Experience in a managerial capacity, as well as marketing experience, is needed as well. Industry and leadership certifications may be preferred. Senior program managers for marketing must be organized individuals that pay strong attention to detail to minimize marketing problems.
The average hourly salary for the position is $61.96, which equates to $128,879 annually. The career is projected to grow in the coming years and create new job opportunities all across the United States.
What general advice would you give to a senior marketing program manager?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $115,797
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 65.52%
male 34.48%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Senior marketing program manager career paths
Key steps to become a senior marketing program manager
Explore senior marketing program manager education requirements
Start to develop specific senior marketing program manager skills
Skills Percentages Project Management 16.25% Digital Marketing 12.29% Product Management 8.04% Integrated Marketing 4.69% SR 4.28% Complete relevant senior marketing program manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New senior marketing program managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a senior marketing program manager based on U.S. Bureau of Labor Statistics data and data from real senior marketing program manager resumes.Research senior marketing program manager duties and responsibilities
- Develop and manage marketing activities and ROI reporting to upper management.
- Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
- Work closely with sales to create a lead tagging system within Salesforce to better showcase ROI from all programs.
- Revamp existing CRM processes to provide more detail reporting capabilities for lead generation programs.
Get senior marketing program manager experience
Generally, it takes 8-10 years to become a senior marketing program manager. The most common roles before becoming a senior marketing program manager include marketing manager, marketing program manager team lead and marketing communications manager.Prepare your senior marketing program manager resume
When your background is strong enough, you can start writing your senior marketing program manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a senior marketing program manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
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Apply for senior marketing program manager jobs
Now it's time to start searching for a senior marketing program manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
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Average senior marketing program manager salary
The average senior marketing program manager salary in the United States is $115,797 per year or $56 per hour. Senior marketing program manager salaries range between $89,000 and $149,000 per year.
What am I worth?
How do senior marketing program managers rate their job?
Senior marketing program manager reviews
Project concept, execution - meeting business and Customer expectations.
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
Autonomy, relationship biolding
Meetings needs of all parties can be difficult but good negotiation helps!
Updated January 8, 2025
