How To Become A Senior Web Analyst: What It Is and Career Path

What is a senior web analyst and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Erastus Ndinguri

Senior web analysts provide invaluable analytic support to companies by analyzing web traffic. They do this using various clickstream, business intelligence, and data analysis tools. Apart from this main responsibility, senior web analysts also handle the development of senior management dashboards, monitoring of digital marketing campaigns, and production of weekly or monthly data reports, among other critical tasks.

Given the importance of a senior web analyst's tasks to company operations, this role entails strong analytical skills, a keen eye for details, and a good understanding of the technology applications in their job--particularly the technology that the company uses for data collection. They must also be able to communicate and collaborate effectively with a team and other members of management.

A bachelor's degree is the minimum educational requirement to become a senior web analyst, although many companies prefer candidates with MBAs. Moreover, web analysts typically need to have at least five to ten years of experience to reach the senior level. With the high level of skill, education, and experience that this role requires, the average salary for a web analyst is $88,500 a year.

What general advice would you give to a senior web analyst?

Erastus Ndinguri

Associate Professor, Framingham State University

A couple of ways to maximize your salary potential are;

Through first salary negotiation - By understanding the job market of your field, knowing what you can offer and preparing well for your salary negotiation you can positively maximize your first salary potential. This can affect your future earnings especially if you rise up the corporate ladder in the same organization.

Not settling, but continuing to learn- Learn a new skill that will help in building your resume. Network with colleagues in your organization and learn from them. Continuous learning and self-improvement create opportunities for higher earnings.

Embrace mentorships- Having a good seasoned colleague/mentor can open opportunities for higher earning. A mentor can help you prepare for a salary negotiation and also steer you to the right projects that lead to career advancements hence a higher salary.

ScoreSenior Web AnalystUS Average

Salary

7.5

Avg. Salary $96,816

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.43%

Black or African American 4.78%

Hispanic or Latino 11.36%

Unknown 4.90%

White 64.40%

Gender

female 36.72%

male 63.28%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a senior web analyst

Explore senior web analyst education requirements

Most common senior web analyst degrees

Bachelor's

70.0 %

Master's

19.1 %

Associate

7.3 %

Start to develop specific senior web analyst skills

Skills	Percentages
Digital Marketing	11.79%
Google Analytics	9.39%
A/B	7.92%
Web Analytics	7.34%
B Testing	4.67%

Complete relevant senior web analyst training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New senior web analysts learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a senior web analyst based on U.S. Bureau of Labor Statistics data and data from real senior web analyst resumes.

Research senior web analyst duties and responsibilities

Manage and maintain permissions, features and layouts for dozens of SharePoint sites on the company s intranet.
Manage re-launch of FordsTheatre.org following Drupal redesign.
Monitor PPC campaigns to ensure highest ROI.
Configure DotNetNuke installations, modules and skins; complex form development; extensive HTML and CSS development.

Get senior web analyst experience

Generally, it takes 4-6 years to become a senior web analyst. The most common roles before becoming a senior web analyst include business analyst, web analyst team lead and senior software engineer.

Prepare your senior web analyst resume

When your background is strong enough, you can start writing your senior web analyst resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a senior web analyst resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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