Snapchat Statistics [2026]: Users, Revenue, Trends
Research Summary. Since its launch, Snapchat has significantly influenced the social media landscape. As of 2026, the platform has grown its user base to hundreds of millions and generates substantial revenue, solidifying its status among leading social media applications.
Snapchat has emerged as a favored marketing platform for younger generations, reinforcing its potential for continued growth in the years ahead.
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Snapchat boasts 557 million daily active users worldwide as of 2026.
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Over 5 billion snaps are created on Snapchat every day.
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39% of Snapchat users are aged 18-24.
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24% of users are millennials over the age of 30.
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More than 53% of Snapchat users identify as female.
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The average user spends 31 minutes per day on Snapchat.
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Over 75% of 13-34-year-olds in over 20 countries engage with Snapchat.
For detailed insights, explore the data categorized as follows:
General | Marketing Uses | User Demographics | User Behavior | Trends and Projections
General Snapchat Statistics
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Snapchat has 557 million monthly active users globally.
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There are approximately 88.5 million active Snapchat users in the U.S.
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About 18 billion videos are viewed on Snapchat daily.
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Snapchat’s valuation exceeds 1 billion dollars.
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Snapchat generated annual revenue of $4.12 billion in 2021.
Snapchat Statistics by Marketing Uses
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60% of Snapchat users are more likely to make impulse purchases on the platform.
Users engage with Snapchat regularly, spending an average of 31 minutes daily, which offers extensive opportunities for advertisers.
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Sponsored Geofilters are viewed by 40-60% of Snapchat users in targeted areas.
This has led to significant exposure; for instance, a campaign by General Motors reached over 22 million unique viewers, totaling over 60 million views.
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Approximately 16 million Snapchat users see sponsored filters each day.
This high engagement has transformed the advertising landscape, attracting many brands.
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40% of Snapchat users report discovering new brands on the platform.
This indicates that users are not only viewing ads but are also inclined to make purchases.
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59% of Gen Z users recall ads after only a few seconds of viewing a skippable ad.
This is slightly higher than the 57% recall rate for millennials, showcasing Gen Z’s effectiveness as a target demographic.
Snapchat Statistics by User Demographics
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78% of Americans aged 13-24 use Snapchat.
The platform remains highly popular among Gen Z, but usage declines in older age groups.
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77% of college students used Snapchat daily in 2014.
While more recent studies confirm continued growth, exact figures for 2023 are yet to be published, but trends indicate sustained usage among students.
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48% of Snapchat users in the U.S. are aged 15 to 25.
30% belong to the 26-35 age bracket, with 18% aged 36-45, 11% aged 46-55, and 5% over 56.
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53% of Snapchat users are female.
While slightly more popular among women, the gender distribution remains fairly balanced.
Snapchat Statistics by User Behavior
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Snapchat users open the app over 30 times a day on average.
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Users send an average of 34.1 messages per day on Snapchat.
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Approximately 8,796 snaps are sent every second on the platform.
Snapchat Trends and Projections
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Number of Annual Snapchat Users 2014-2026
Year 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 # of Users 57M 86M 143M 173M 188M 203M 238M 293M 332M 400M 450M 500M 557M -
Snapchat Annual Revenue 2015-2021
Year 2015 2016 2017 2018 2019 2020 2021 Revenue $0.05B $0.4B $0.8B $1.1B $1.7B $2.5B $4.1B -
Snapchat Annual Net Profit/Loss
Year Net Income/Loss 2015 -370M 2016 -514M 2017 -1,175M 2018 -1,254M 2019 -1,032M 2020 -945M 2021 -489M -
Number of Daily Active Snapchat Users Q4 2014-2021
Years 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 # of Users 71M 107M 158M 187M 186M 218M 265M 319M 332M 400M
Snapchat Statistics FAQ
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How many people use Snapchat?
Snapchat had 557 million daily active users globally as of 2026.
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How much does the average Snapchat user use the app each day?
The average user spends 31 minutes per day on Snapchat and sends over 34 messages during that time.
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Who uses Snapchat the most?
Generation Z, particularly those aged 15-24, are the most active users on Snapchat. 39% of this age group utilize the app, with over 75% of individuals aged 13-34 engaging with it. Additionally, women constitute over 53% of Snapchat users.
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How many snaps are sent each day?
Over 5 billion snaps are created daily on Snapchat.
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What is Snapchat’s annual revenue?
Snapchat’s annual revenue was $4.12 billion in 2021.
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How much is Snapchat worth?
Snapchat is valued at over 1 billion dollars.
Conclusion
Snapchat has solidified its position as one of the fastest-growing and enduring social media platforms of our time. Since its inception, it has attracted a staggering 557 million daily active users globally. Currently, over 5 billion snaps are created each day, averaging nearly 9,000 snaps sent every second.
The platform predominantly attracts younger users, particularly Gen Z, with over 75% of individuals aged 13-34 across numerous countries engaging with Snapchat. In the U.S. alone, active users number around 88.5 million as of 2022.
On average, users spend approximately 31 minutes daily on the app, contributing significantly to Snapchat’s revenue stream, which exceeded $4 billion last year.
With its vast user engagement, Snapchat serves as an influential marketing tool, with nearly 18 billion videos viewed daily, many of which are advertisements. About 16 million users see sponsored filters every day, illustrating the platform’s potential for impactful advertising.
Given the high engagement rates, particularly among younger demographics, Snapchat continues to emerge as a formidable player in the marketing arena.
References
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Statista. • Snapchat: daily active users worldwide | Statista. Accessed on May 19, 2022
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Backlink.io. Snapchat Demographic Stats: How Many People Use Snapchat in 2022?. Accessed on May 19, 2022
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Statista. • Average age of Snapchat users 2021 | Statista. Accessed on May 19, 2022
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Statista. • Global Snapchat user distribution by gender 2022 | Statista. Accessed on May 19, 2022
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Broadband Search. Average Time Spent Daily on Social Media (Latest 2022 Data) – BroadbandSearch. Accessed on May 19, 2022
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Snapchat. Snap Inc. – Investor Relations. Accessed on May 19, 2022
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Statista. • US Snapchat users | Statista. Accessed on May 19, 2022
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Wallaroo Media. Snapchat Statistics – Updated April 2022 | Wallaroo Media. Accessed on May 19, 2022
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Go Banking Rates. How Much Is Snapchat Worth? | GOBankingRates. Accessed on May 19, 2022
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Snapchat. Top 3 reasons app businesses should advertise on Snapchat. Accessed on May 19, 2022
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EnVeritas Group. Making Snapchat Work for Your Business | EnVeritas Group. Accessed on May 19, 2022
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Quick Sprout. 15 Ways to Use Snapchat for Your Business. Accessed on May 19, 2022
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Marketing Dive. Gen Z shows higher ad recall than older age groups, Snap study finds | Marketing Dive. Accessed on May 19, 2022
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Statista. • US Snapchat usage by age 2020 | Statista. Accessed on May 19, 2022
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Business Insider. 77% Of Surveyed College Kids Use Snapchat Every Day. Accessed on May 19, 2022
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The Drum. Study: Teens, College Students Favor Snapchat While Gen Z Spends Up To 11 Hours Per Day On Social | The Drum. Accessed on May 19, 2022
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Tech Crunch. Snapchat beats in Q3, adding 7M users & revenue up 50% | TechCrunch. Accessed on May 19, 2022
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CNBC. Consumers spend more time on Snapchat than Instagram: Report. Accessed on May 19, 2022
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Business Insider. This mind-blowing graphic shows how many Snapchat photos are sent per second. Accessed on May 19, 2022
Author
Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.
