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What is a social media representative and how to become one
Social media is a powerful marketing tool, which is why companies hire social media representatives to ensure that they do it right. A social media representative may either pose as themselves online or may work under the brand persona anonymously. Either way, their main job goals are to increase growth, maintain a good online reputation for the company, and produce valuable content.
The specific duties of a social media representative generally include creating content, scheduling posts, interacting with audiences, monitoring social media activity, and developing marketing strategies for social media. If they represent the company as themselves, they may also be responsible for creating content like vlogs, pictures, and articles.
There are no strict educational requirements to become a social media representative, but most employers prefer candidates that have a degree in marketing or communications. Experience with social media management is also a huge plus, and so is a big following on personal social media pages. The average salary for a social media representative is around $42,000 per year, with top earners taking home as much as $63,000 or more.
What general advice would you give to a social media representative?
Carolyn Dekker
Assistant Professor, English, Finlandia University
Many of our recent English graduates want to become teachers. As school re-opening plans reveal themselves to be unsafe (mainly for teachers in at-risk age and health demographics), schools are anticipating a wave of teacher retirements and an elevated need for substitute teachers. Recent graduates may want to sit for teaching certification exams. Many states, including Michigan, have an alternate-route teaching certificate path that will issue a temporary certificate so that you can work as a teacher while pursuing a Master's in Education part-time.
Avg. Salary $52,252
Avg. Salary $59,228
Growth rate 8%
Growth rate 0.3%
American Indian and Alaska Native 0.59%
Asian 5.30%
Black or African American 10.06%
Hispanic or Latino 11.95%
Unknown 5.09%
White 67.02%
Genderfemale 60.58%
male 39.42%
Age - 40American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 40Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Social media representative career paths
Key steps to become a social media representative
Explore social media representative education requirements
Start to develop specific social media representative skills
Skills Percentages Facebook 19.97% Instagram 18.39% Twitter 17.90% Social Media Management 7.22% Media Management 7.09% Complete relevant social media representative training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New social media representatives learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a social media representative based on U.S. Bureau of Labor Statistics data and data from real social media representative resumes.Research social media representative duties and responsibilities
- Help manage the Concrete2Green official blog and create multimedia PowerPoint presentations for promotional purposes
- Become familiar with the Facebook algorithm.
- Provide local SEO, content marketing, and marketing consultations
- Represent the LocalVox SEO, website design, and PPC products to the market.
Prepare your social media representative resume
When your background is strong enough, you can start writing your social media representative resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a social media representative resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable social media representative resume templates
Build a professional social media representative resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your social media representative resume.
Apply for social media representative jobs
Now it's time to start searching for a social media representative job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first social media representative job
Are you a social media representative?
Share your story for a free salary report.
Average social media representative salary
The average social media representative salary in the United States is $52,252 per year or $25 per hour. Social media representative salaries range between $34,000 and $78,000 per year.
What am I worth?
How do social media representatives rate their job?
Social media representative reviews
Content management.
I love my work. I don't love who I work for. They do not understand the steps involved in social media. And keep asking for analytics. I send them in a thoughtfully presented report. And they just don't get it. Sales thinks I jack around all day on social media. That is my job. Then there's the fact that I have to be paid to monitor the work and campaigns I shoot down the feeds. Ugh. Run for your life unless you work for a corporation.
Updated January 8, 2025
