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Web analyst skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
David Feldman Ph.D.,
Travis Grosser Ph.D.
Below we've compiled a list of the most critical web analyst skills. We ranked the top skills for web analysts based on the percentage of resumes they appeared on. For example, 9.9% of web analyst resumes contained google analytics as a skill. Continue reading to find out what skills a web analyst needs to be successful in the workplace.

15 web analyst skills for your resume and career

1. Google Analytics

Here's how web analysts use google analytics:
  • Assisted with custom Google Analytics implementations and account configurations based on unique data needs and business requirements.
  • Google Analytics implementation and data analysis for PlayStation blog and forums.

2. Website Performance

Here's how web analysts use website performance:
  • Developed monthly Key Performance Indicators reports, allowing senior management to view website performance within all marketing channels.
  • Analyze user behavior and monitor website performance.

3. Digital Marketing

Here's how web analysts use digital marketing:
  • Provided web analysis and digital marketing services for companies with specialized products/services in niche markets.
  • Partnered with digital marketing agency to analyze SEM campaigns and gave recommendations for optimization.

4. Web Analytics

Here's how web analysts use web analytics:
  • Collaborate with Product Management, Marketing, Publishing Technology and other IEEE stakeholders as needed to continuously improve web analytics capabilities.
  • Created technical specifications for web analytics tool implementation and collaborated with the development team to perform functional and regression testing.

5. Adobe Analytics

Here's how web analysts use adobe analytics:
  • Provide descriptive analysis for various project manager in the form of Dashboards within Adobe Analytics.
  • Provide web site reporting and market research using Adobe Analytics and Experian Hitwise.

6. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how web analysts use a/b:
  • Work collaboratively with web design and development team on continuous site improvement/ redesign projects through the use of A/B testing methodologies.
  • Performed site path analysis, A/B testing, real estate, site promotion and off site link tracking.

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7. Tableau

Here's how web analysts use tableau:
  • Used Tableau for Data Visualization and analyzed data to increase campaign reach.
  • Collaborate with IT to create POC and introduce Tableau Server in order to get more efficient analytics and data visualization.

8. B Testing

Here's how web analysts use b testing:
  • Lead on-site behavioral analysis and web testing efforts for acquisition, retention and custom satisfaction optimization.
  • Tracked and compared statistics from week to week using A/B testing to increase in-market clicks to our websites.

9. Visualization

Here's how web analysts use visualization:
  • Provide creative and applicable suggestions to project managers and team manager based on familiarity with Tableau/excel data visualization.
  • Streamlined website reporting by creating automated scorecards and improving data visualization.

10. HTML

Here's how web analysts use html:
  • Involved with bug fixing on functionality, performance and designing issues with Angular JS, HTML, CSS, and JavaScript.
  • Key technology included Struts, Spring MVC frameworks, ColdFusion, Java, JavaScript, JSP, SQL, HTML

11. Google Tag

Here's how web analysts use google tag:
  • Developed and implemented Google Tag Manager, enabling easy access for tag creation without the need to leverage city programmers.

12. KPIs

Here's how web analysts use kpis:
  • Performed user analysis, usability testing, defining and measuring KPIs and increased overall marketing performance.
  • Defined, developed and delivered actionable dashboards and insights for site and feature level reporting based on useful KPIs.

13. JavaScript

Here's how web analysts use javascript:
  • Conducted quality assurance reviews of JavaScript page tags prior to production release.
  • Added JavaScript for browsing images.

14. Web Content

Here's how web analysts use web content:
  • Received high security clearance to gain access to sensitive Web content.
  • Integrated company specific web content for new clients and ongoing accounts.

15. Html Css

Here's how web analysts use html css:
  • Advanced use of HTML CSS, JavaScript, XML, MS SQL serverFluency in written and spoken English.
top-skills

What skills help Web Analysts find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on web analyst resumes?

David Feldman Ph.D.

Professor of Urban Planning and Public Policy and Political Science, Director, Water UCI, Director, MPP Program, University of California, Irvine

Succinct writing, critical thinking, strong quantitative analytical skills.

What web analyst skills would you recommend for someone trying to advance their career?

Travis Grosser Ph.D.

Associate Professor of Management (@ UConn School of Business), University of Connecticut

The following are critical skills that will grow in importance in the coming years:

1. Innovative and Critical Thinking: The ability to think creatively and critically to solve complex problems will be highly valued, especially in a rapidly changing business landscape.

2. Emotional Intelligence: The ability to understand and manage one's own emotions, as well as empathize with others, will be crucial for successfully navigating a workplace where change, diversity, and collaboration will continue to increase.

3. Leadership and Change Management: Skills in leading teams, managing change, and inspiring innovation will be essential as businesses navigate through transitions and transformations.

4. Digital Literacy and Technological Proficiency: As technology continues to evolve rapidly, proficiency in digital tools and platforms will be crucial. Understanding emerging technologies like artificial intelligence, blockchain/Web3, and data analytics will be increasingly valuable.

What type of skills will young web analysts need?

Stephen Brincks Ph.D.Stephen Brincks Ph.D. LinkedIn profile

Assistant Professor, San Diego State University

Graduates need a combination of soft skills such as good communication and hard skills such as statistical and computing knowledge. The ongoing digitization of the economy changes the skills that accounting graduates need to succeed in today's job market. Computer algorithms and AI are increasingly automating simple tasks.

At the same time, digital technology allows companies to upload sale transactions, invoices, and other business data to the cloud in real-time. Graduates need critical thinking skills to perform higher-level activities such as analyzing data and communicating their findings to management. Employers are often looking to hire new graduates that possess advanced data analysis and computing skills to boost their organization's technological expertise.

Both soft and hard skills are essential for career success - traditional accounting skills are useless without thinking critically and communicating. Given the sheer amount of data generated by real-time transactions, there are more opportunities for employees to add value and boost firm productivity than ever before. Flexibility is also a highly desired skill, as companies need graduates who can learn new skills and adapt to future technological change.

What hard/technical skills are most important for web analysts?

Jason Caudill Ph.D.

Professor of Business, King University

The number one technical skill for today's professionals is the ability to learn new systems. Regardless of expertise in a particular platform, there are going to be updates and changes, and different companies will likely be on different major platforms to perform the same functions. A strong foundation of technical skills in communications software, spreadsheets, and cloud applications will give someone the foundation they need to function in most modern workplaces, but the real skill is being able to translate that understanding of the architecture to multiple platforms so they can manage change.

List of web analyst skills to add to your resume

Web analyst skills

The most important skills for a web analyst resume and required skills for a web analyst to have include:

  • Google Analytics
  • Website Performance
  • Digital Marketing
  • Web Analytics
  • Adobe Analytics
  • A/B
  • Tableau
  • B Testing
  • Visualization
  • HTML
  • Google Tag
  • KPIs
  • JavaScript
  • Web Content
  • Html Css
  • PowerPoint
  • SharePoint
  • Data Analysis
  • CSS
  • Web Site
  • Technical Support
  • Marketing Analytics
  • User Experience
  • CRM
  • SEM
  • Troubleshoot
  • Intranet
  • QA
  • Marketing Campaigns
  • Search Engine Optimization
  • Web Data
  • Customer Behavior
  • Web Traffic
  • Coremetrics
  • Java
  • Email Marketing
  • Facebook
  • Conversion Rates
  • Web Pages
  • SQL Server
  • User Behavior
  • SAS
  • ROI
  • PPC
  • Twitter
  • Email Campaigns
  • User Acceptance
  • Campaign Performance
  • Funnels

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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