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Web analyst skills for your resume and career
15 web analyst skills for your resume and career
1. Google Analytics
- Assisted with custom Google Analytics implementations and account configurations based on unique data needs and business requirements.
- Google Analytics implementation and data analysis for PlayStation blog and forums.
2. Website Performance
- Developed monthly Key Performance Indicators reports, allowing senior management to view website performance within all marketing channels.
- Analyze user behavior and monitor website performance.
3. Digital Marketing
- Provided web analysis and digital marketing services for companies with specialized products/services in niche markets.
- Partnered with digital marketing agency to analyze SEM campaigns and gave recommendations for optimization.
4. Web Analytics
- Collaborate with Product Management, Marketing, Publishing Technology and other IEEE stakeholders as needed to continuously improve web analytics capabilities.
- Created technical specifications for web analytics tool implementation and collaborated with the development team to perform functional and regression testing.
5. Adobe Analytics
- Provide descriptive analysis for various project manager in the form of Dashboards within Adobe Analytics.
- Provide web site reporting and market research using Adobe Analytics and Experian Hitwise.
6. A/B
A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.
- Work collaboratively with web design and development team on continuous site improvement/ redesign projects through the use of A/B testing methodologies.
- Performed site path analysis, A/B testing, real estate, site promotion and off site link tracking.
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- Used Tableau for Data Visualization and analyzed data to increase campaign reach.
- Collaborate with IT to create POC and introduce Tableau Server in order to get more efficient analytics and data visualization.
8. B Testing
- Lead on-site behavioral analysis and web testing efforts for acquisition, retention and custom satisfaction optimization.
- Tracked and compared statistics from week to week using A/B testing to increase in-market clicks to our websites.
9. Visualization
- Provide creative and applicable suggestions to project managers and team manager based on familiarity with Tableau/excel data visualization.
- Streamlined website reporting by creating automated scorecards and improving data visualization.
10. HTML
- Involved with bug fixing on functionality, performance and designing issues with Angular JS, HTML, CSS, and JavaScript.
- Key technology included Struts, Spring MVC frameworks, ColdFusion, Java, JavaScript, JSP, SQL, HTML
11. Google Tag
- Developed and implemented Google Tag Manager, enabling easy access for tag creation without the need to leverage city programmers.
12. KPIs
- Performed user analysis, usability testing, defining and measuring KPIs and increased overall marketing performance.
- Defined, developed and delivered actionable dashboards and insights for site and feature level reporting based on useful KPIs.
13. JavaScript
- Conducted quality assurance reviews of JavaScript page tags prior to production release.
- Added JavaScript for browsing images.
14. Web Content
- Received high security clearance to gain access to sensitive Web content.
- Integrated company specific web content for new clients and ongoing accounts.
15. Html Css
- Advanced use of HTML CSS, JavaScript, XML, MS SQL serverFluency in written and spoken English.
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What skills help Web Analysts find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on web analyst resumes?
David Feldman Ph.D.
Professor of Urban Planning and Public Policy and Political Science, Director, Water UCI, Director, MPP Program, University of California, Irvine
What web analyst skills would you recommend for someone trying to advance their career?
Travis Grosser Ph.D.
Associate Professor of Management (@ UConn School of Business), University of Connecticut
1. Innovative and Critical Thinking: The ability to think creatively and critically to solve complex problems will be highly valued, especially in a rapidly changing business landscape.
2. Emotional Intelligence: The ability to understand and manage one's own emotions, as well as empathize with others, will be crucial for successfully navigating a workplace where change, diversity, and collaboration will continue to increase.
3. Leadership and Change Management: Skills in leading teams, managing change, and inspiring innovation will be essential as businesses navigate through transitions and transformations.
4. Digital Literacy and Technological Proficiency: As technology continues to evolve rapidly, proficiency in digital tools and platforms will be crucial. Understanding emerging technologies like artificial intelligence, blockchain/Web3, and data analytics will be increasingly valuable.
What type of skills will young web analysts need?
At the same time, digital technology allows companies to upload sale transactions, invoices, and other business data to the cloud in real-time. Graduates need critical thinking skills to perform higher-level activities such as analyzing data and communicating their findings to management. Employers are often looking to hire new graduates that possess advanced data analysis and computing skills to boost their organization's technological expertise.
Both soft and hard skills are essential for career success - traditional accounting skills are useless without thinking critically and communicating. Given the sheer amount of data generated by real-time transactions, there are more opportunities for employees to add value and boost firm productivity than ever before. Flexibility is also a highly desired skill, as companies need graduates who can learn new skills and adapt to future technological change.
What hard/technical skills are most important for web analysts?
Jason Caudill Ph.D.
Professor of Business, King University
List of web analyst skills to add to your resume

The most important skills for a web analyst resume and required skills for a web analyst to have include:
- Google Analytics
- Website Performance
- Digital Marketing
- Web Analytics
- Adobe Analytics
- A/B
- Tableau
- B Testing
- Visualization
- HTML
- Google Tag
- KPIs
- JavaScript
- Web Content
- Html Css
- PowerPoint
- SharePoint
- Data Analysis
- CSS
- Web Site
- Technical Support
- Marketing Analytics
- User Experience
- CRM
- SEM
- Troubleshoot
- Intranet
- QA
- Marketing Campaigns
- Search Engine Optimization
- Web Data
- Customer Behavior
- Web Traffic
- Coremetrics
- Java
- Email Marketing
- Conversion Rates
- Web Pages
- SQL Server
- User Behavior
- SAS
- ROI
- PPC
- Email Campaigns
- User Acceptance
- Campaign Performance
- Funnels
Updated January 8, 2025