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What does a web content editor do?

Updated January 8, 2025
8 min read
Quoted expert
Aaron Moore Ph.D.

A web content editor writes and edits articles for various online platforms, mainly to inform, raise brand awareness, or market products and services. They are responsible for producing high-quality and accurate content, which requires research, planning, and teamwork. A web content editor focuses on editing and correcting written materials, coordinating with content writers to help them improve their articles. Moreover, there are also instances where they must upload written materials on online platforms, adhering to protocols and standards while tracking website traffic.

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Web content editor responsibilities

Here are examples of responsibilities from real web content editor resumes:

  • Manage company's e-commerce product line CMS platform including: updating pages and product descriptions (HTML).
  • Manage the firm's intranet by developing content, programming with HTML and CSS, and daily maintenance.
  • Hire directly to manage ongoing projects editing, proofreading, formatting, and publishing content on Diaphoramagazine.com.
  • Produce content for social networking sites, including Facebook.
  • Assist in the seamless online transition from Drupal to Libercus.
  • Participate in the development of websites, Facebook pages, and paperwork for various companies.
  • Hire directly to manage ongoing projects editing, proofreading, formatting, and publishing content on Diaphoramagazine.com.
  • Compose SQL databases for other development teams.
  • Used progressive enhancement with CSS3 to bring the most modern experience possible while still supporting IE7 and IE8.
  • Produce content for upcoming international conference events, incorporate content from PDF brochures, international exposure.

Web content editor skills and personality traits

We calculated that 31% of Web Content Editors are proficient in Web Content, WordPress, and HTML. They’re also known for soft skills such as Good judgment, Interpersonal skills, and Writing skills.

We break down the percentage of Web Content Editors that have these skills listed on their resume here:

  • Web Content, 31%

    Provided writing, editing, revision, web content management, technical support/training, multimedia/graphics, public relations services to businesses/individuals

  • WordPress, 6%

    Helped with the transition between Oracle Universal Content Manager to WordPress.

  • HTML, 4%

    Analyzed and edit Hypertext Markup Language (HTML) for the preliminary ADA Compliance for websites.

  • CSS, 4%

    Optimized CSS for cross-browser functionality and compatibility.

  • Proofreading, 4%

    Hired directly to manage ongoing projects editing, proofreading, formatting, and publishing content on Diaphoramagazine.com.

  • Content Management System, 4%

    Trained other team members on CareFirst content management system and standard operating procedures.

Most web content editors use their skills in "web content," "wordpress," and "html" to do their jobs. You can find more detail on essential web content editor responsibilities here:

Good judgment. One of the key soft skills for a web content editor to have is good judgment. You can see how this relates to what web content editors do because "editors decide whether certain stories are ethical and whether there is enough evidence to publish them." Additionally, a web content editor resume shows how web content editors use good judgment: "updated content and created submission forms on a wordpress blog for the together for good annual giving campaign. "

Interpersonal skills. Many web content editor duties rely on interpersonal skills. "in working with writers, editors must have tact and the ability to guide and encourage them in their work.," so a web content editor will need this skill often in their role. This resume example is just one of many ways web content editor responsibilities rely on interpersonal skills: "attended to online and multimedia content, interpersonal interaction with colleagues, and managed online articles and content. "

Writing skills. web content editors are also known for writing skills, which are critical to their duties. You can see how this skill relates to web content editor responsibilities, because "editors ensure that all written content has correct grammar, punctuation, and syntax." A web content editor resume example shows how writing skills is used in the workplace: "trained three new hires in company copywriting, editing, metadata, seo standards and practices and proprietary website editing software. "

Detail oriented. A big part of what web content editors do relies on "detail oriented." You can see how essential it is to web content editor responsibilities because "editors must be meticulous to ensure that material is error free and matches the style of a publication." Here's an example of how this skill is used from a resume that represents typical web content editor tasks: "generated a detailed content tagging system leading to improved user experience and site engagement. "

Creativity. Another crucial skill for a web content editor to carry out their responsibilities is "creativity." A big part of what web content editors relies on this skill, since "editors must be imaginative, curious, and knowledgeable in a broad range of topics." How this skill relates to web content editor duties can be seen in an example from a web content editor resume snippet: "provided senior-level creativity, formatting, and editing techniques to the web content and layout design. "

All web content editor skills

The three companies that hire the most web content editors are:

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Compare different web content editors

Web content editor vs. Journalist

A journalist is responsible for creating written correspondence, covering various subjects as the management requires. This task involves a lot of research investigations, conducting interviews, and gathering reliable sources to verify the authenticity of data before releasing the articles on news portals and other social platforms. Journalists should have excellent communication skills, both written and oral, conveying information to the target audience with high accuracy and efficiency. They analyze opinions and testimonies, create eye-catching headlines, and ensure adherence to deadlines.

We looked at the average web content editor salary and compared it with the wages of a journalist. Generally speaking, journalists are paid $4,232 higher than web content editors per year.Even though web content editors and journalists are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require web content, html, and adobe photoshop in the day-to-day roles and responsibilities.

These skill sets are where the common ground ends though. The responsibilities of a web content editor are more likely to require skills like "html css," "wordpress," "css," and "proofreading." On the other hand, a job as a journalist requires skills like "excellent interpersonal," "multimedia," "story development," and "local community." As you can see, what employees do in each career varies considerably.

Journalists tend to make the most money working in the finance industry, where they earn an average salary of $64,488. In contrast, web content editors make the biggest average salary, $60,994, in the technology industry.The education levels that journalists earn slightly differ from web content editors. In particular, journalists are 0.3% more likely to graduate with a Master's Degree than a web content editor. Additionally, they're 0.5% more likely to earn a Doctoral Degree.

Web content editor vs. Editing internship

An editorial intern is responsible for assisting the editorial department of an organization with publishing various media and digital content. Editorial interns shadow tenured editorial staff on researching stories, validating information, writing captivating articles, interviewing target audiences, and screening submitted manuscripts. They also assist in planning promotional strategies and marketing campaigns, such as monitoring press releases, posting on social media platforms, and developing marketing materials. An editorial intern must have excellent organizational skills, most importantly, a fast-learner to understand complex tasks and perform assigned duties under minimal supervision.

A career as a editing internship brings a lower average salary when compared to the average annual salary of a web content editor. In fact, editing interns salary is $21,561 lower than the salary of web content editors per year.Only some things about these jobs are the same. Take their skills, for example. Web content editors and editing interns both require similar skills like "web content," "html," and "content management system" to carry out their responsibilities.

In addition to the difference in salary, there are some other key differences worth noting. For example, web content editor responsibilities are more likely to require skills like "html css," "wordpress," "css," and "proofreading." Meanwhile, an editing internship has duties that require skills in areas such as "video footage," "photography," "adobe premiere pro," and "video production." These differences highlight just how different the day-to-day in each role looks.

Average education levels between the two professions vary. Editing interns tend to reach similar levels of education than web content editors. In fact, they're 4.8% less likely to graduate with a Master's Degree and 0.5% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for web content editors in the next 3-5 years?

Aaron Moore Ph.D.Aaron Moore Ph.D. LinkedIn profile

Associate Professor of Journalism; Director of Internship Program, Rider University

Any journalist must be adept and have strong digital editing skills. There are many platforms like Final Cut, for example - the platform doesn't matter - the ability of digital editing is a must.

Web content editor vs. Writer

A writer can have different responsibilities depending on which industry or line of work they are involved. There are writers assigned in a corporate setting, some in journalism, while there are also writers in the entertainment Industry. Although they focus on varying types of writing, they all function to inform. Among the typical duties of writers involve producing content within allotted time or deadline, gather information and verify to ensure accuracy, proofread, and undergo review and revisions.

An average writer eans a higher salary compared to the average salary of web content editors. The difference in salaries amounts to writers earning a $9,547 higher average salary than web content editors.web content editors and writers both have job responsibilities that require similar skill sets. These similarities include skills such as "web content," "html," and "adobe photoshop," but they differ when it comes to other required skills.

The required skills of the two careers differ considerably. For example, web content editors are more likely to have skills like "html css," "wordpress," "css," and "proofreading." But a writer is more likely to have skills like "work ethic," "strong work ethic," "basic math," and "customer service."

Most writers achieve a similar degree level compared to web content editors. For example, they're 0.2% more likely to graduate with a Master's Degree, and 1.1% more likely to earn a Doctoral Degree.

Web content editor vs. Social media editor

A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.

Social media editors typically earn lower pay than web content editors. On average, social media editors earn a $2,653 lower salary per year.While their salaries may vary, web content editors and social media editors both use similar skills to perform their duties. Resumes from both professions include skills like "html," "content management system," and "adobe photoshop. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "web content," "html css," "wordpress," and "css" are skills that commonly show up on web content editor resumes. On the other hand, social media editors use skills like instagram, social platforms, social content, and social channels on their resumes.social media editors enjoy the best pay in the technology industry, with an average salary of $55,515. For comparison, web content editors earn the highest salary in the technology industry.social media editors reach similar levels of education compared to web content editors, in general. The difference is that they're 2.5% more likely to earn a Master's Degree, and 0.0% more likely to graduate with a Doctoral Degree.

Types of web content editor

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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