Post job

Web marketing strategist education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become a web marketing strategist. Web marketing strategists usually study marketing, graphic design, or business. 78% of web marketing strategists hold a bachelor's degree, and 12% hold an master's degree. We analyzed 225 real web marketing strategist resumes to see exactly what web marketing strategist education sections show.

The most common colleges for web marketing strategists are the Syracuse University and the Syracuse University.

There are also many online web marketing strategist courses to help get the education required to be a web marketing strategist.

What education do you need to become a web marketing strategist?

What degree do you need to be a web marketing strategist?

The most common degree for web marketing strategists is bachelor's degree, with 78% of web marketing strategists earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 5%.
  • Bachelor's, 78%
  • Master's, 12%
  • Associate, 5%
  • High School Diploma, 2%
  • Other Degrees, 3%

What should I major in to become a web marketing strategist?

You should major in marketing to become a web marketing strategist. 17% of web marketing strategists major in marketing. Other common majors for a web marketing strategist include graphic design and business.

Most common colleges for web marketing strategists

Web marketing strategists often get their degrees at Syracuse University, Arizona State University, and University of South Florida. Here are the most common colleges for web marketing strategists in the US based on their resumes.
Web marketing strategist common collegePercentages
Syracuse University5.41%
Arizona State University5.41%
University of South Florida5.41%
San Jose State University5.41%
Ohio State University5.41%

Best majors for web marketing strategists

RankMajorPercentages
1Marketing17.4%
2Graphic Design12.4%
3Business9.1%
4Communication6.6%
5English5.0%

Best colleges for web marketing strategists

The best colleges for web marketing strategists are Northwestern University, University of Pennsylvania, and Stanford University.

A web marketing strategist with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for web marketing strategists. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become web marketing strategists.

1. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

2. Northwestern University

Evanston, IL • Private

In-state tuition

$54,568

Enrollment

8,451

3. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

4. San Diego State University

San Diego, CA • Private

In-state tuition

$7,488

Enrollment

30,018

5. Stanford University

Stanford, CA • Private

In-state tuition

$51,354

Enrollment

7,083

6. Boston University

Boston, MA • Private

In-state tuition

$53,948

Enrollment

17,238

7. Worcester Polytechnic Institute

Worcester, MA • Private

In-state tuition

$50,530

Enrollment

4,571

8. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

9. University of Illinois at Urbana-Champaign

Champaign, IL • Private

In-state tuition

$15,094

Enrollment

32,974

10. Howard University

Washington, DC • Private

In-state tuition

$26,756

Enrollment

6,166

20 best online courses for web marketing strategists

Advertising disclosure

1. Complete Web Designing Course Web-Development BootCamp

udemy
4.1
(583)

Complete Web Designing Course with HTML CSS Java Script, SEO.j Query, Web Templates, Layout Web-Development Boot Camp...

2. Web Analytics & Digital Marketing Analytics - Zero to Hero

udemy
4.5
(2,869)

Web Analytics course before Google Analytics - Guide & process blueprint for Web Analytics & Digital Marketing Analytics...

3. Ultimate Web Designer & Web Developer Course

udemy
4.6
(14,250)

Become a Full-Stack Web Designer in 2023 - Learn Everything from Web Design Fundamentals to Front-End Web Development...

4. Master Web Design in Photoshop: Complete UI/UX Masterclass

udemy
4.2
(2,565)

Learn UI/UX and how to create stunning website Everything you need to know about web design in 2023 All in Photoshop...

5. Responsive Web & Mobile Development in HTML,CSS & Javascript

udemy
4
(1,216)

Create interactive and responsive web/hybrid mobile apps for android and ios using HTML, CSS and Javascript...

6. How to Start A Career in Digital & Web Analytics

udemy
4.8
(435)

Learn what it takes to start a career in Web Analytics, Digital Marketing Analytics & Marketing Analytics - Web Analysis...

7. Web Design Responsive Website Template from Scratch HTML CSS

udemy
4.3
(462)

Build your own website from scratch Web Design how to build a simple website template from scratch using HTML and CSS...

8. Complete Web Design: HTML, CSS, Javascript, jQuery, Vue, Git

udemy
4.6
(6,916)

6 Courses in 1! Learn Webdesign and Become a Professional Front End Web Developer! From Complete Beginner to Advanced...

9. Become a Certified Web Developer: HTML, CSS and JavaScript

udemy
4.5
(3,483)

Learn: HTML CSS Java Script Web programming Web development Front-end Responsive JQuery...

10. Web Development Masterclass - Online Certification Course

udemy
4.5
(9,404)

Cloud Computing Web Apps Linux Web Servers DBMS LAMP Stack HTML CSS Java Script PHP + More...

11. Certified Secure Web Application Engineer (CSWAE)

udemy
4.1
(613)

Certified Secure Web Application Engineer (CSWAE)...

12. Content is King: Writing Killer Content for Web & Marketing

udemy
4.1
(1,391)

Master the Art of Writing Online Content for e Books, Websites, Blogs and Marketing. Develop Content Ideas for Marketing...

13. The Ultimate Web Designing Course in Photoshop

udemy
4.5
(581)

Learn Web Designing in Photoshop step by step (Over 20 PSD Files, 3 Mega Web Design Projects Included)...

14. HTML, CSS and JavaScript: The Complete Web Developer Course

udemy
4.5
(677)

A Comprehensive Guide for Beginners interested in learning HTML, CSS, & Java Script to Build Interactive Web Pages...

15. Practical Web Design & Development: 7 Courses in 1

udemy
4.6
(2,502)

Master in Practical Web design and development using Photoshop, HTML5, CSS3, Bootstrap and more...

16. Hacking Web Applications & Penetration Testing: Web Hacking

udemy
4.7
(1,890)

Learn Ethical Web Hacking, Bug Bounty, Web Penetration, Penetration Testing and prevent vulnerabilities with this course...

17. Web Development Professional Certification

udemy
4.3
(429)

Web Development Certification by The Retail Banking School and preparing for certification at other providers...

18. Google Analytics, GTM. How to improve your marketing?

udemy
4.4
(600)

Learn how to increase your online marketing performance with analytical tools to effectively promote your business!...

19. Complete Web Design and Development Course: 14 Courses in 1

udemy
4.4
(315)

Learn web designing from scratch Design PSD Templates in Photoshop Create Modern Responsive HTML/CSS Websites...

20. Adobe Photoshop CC - Web Design, Responsive Design & UI

udemy
4.4
(866)

Learn how to design a professional quality website in Photoshop CC...

Top 10 most affordable universities for web marketing strategists

The most affordable schools for web marketing strategists are SUNY Farmingdale, university of florida, and california state university - long beach.

If the best universities for web marketing strategists are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for web marketing strategists.

1. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

2. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

3. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

4. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

5. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

6. Florida International University

Miami, FL • Private

In-state tuition

$6,556

Cost of attendance

19,434

7. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

8. University of Houston - Victoria

Victoria, TX • Private

In-state tuition

$6,491

Cost of attendance

19,075

9. USF Sarasota-Manatee

Sarasota, FL • Private

In-state tuition

$5,587

Cost of attendance

13,043

10. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

Top 10 hardest universities to get into for web marketing strategists

The hardest universities for web marketing strategists to get into are Northwestern University, University of Pennsylvania, and Stanford University.

Some great schools for web marketing strategists are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for web marketing strategists based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

8%

SAT average

1,492

3. Stanford University

Stanford, CA • Private

Admissions rate

4%

SAT average

1,497

4. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

5. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

6. Carnegie Mellon University

Pittsburgh, PA • Private

Admissions rate

17%

SAT average

1,507

7. Washington University in St Louis

Saint Louis, MO • Private

Admissions rate

15%

SAT average

1,506

8. George Washington University, The

Washington, DC • Private

Admissions rate

42%

SAT average

1,380

9. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

10. University of Notre Dame

Notre Dame, IN • Private

Admissions rate

18%

SAT average

1,502

Top 10 easy-to-apply-to universities for web marketing strategists

The easiest schools for web marketing strategists to get into are Mount Saint Mary's University, notre dame college, and oklahoma wesleyan university.

Some schools are much easier to get into. If you want to start your career as a web marketing strategist without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for web marketing strategists.

1. Mount Saint Mary's University

Los Angeles, CA • Private

Admissions rate

84%

SAT average

1,031

2. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

3. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

4. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

5. Notre Dame de Namur University

Belmont, CA • Private

Admissions rate

82%

SAT average

983

6. La Roche College

Pittsburgh, PA • Private

Admissions rate

99%

SAT average

1,008

7. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

8. Kean University

Union, NJ • Private

Admissions rate

86%

SAT average

991

9. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

10. Fresno Pacific University

Fresno, CA • Private

Admissions rate

85%

SAT average

1,053

Average web marketing strategist salary by education level

According to our data, web marketing strategists with a Doctorate degree earn the highest average salary, at $84,306 annually. Web marketing strategists with a Master's degree earn an average annual salary of $84,274.
Web marketing strategist education levelWeb marketing strategist salary
Master's Degree$84,274
Bachelor's Degree$71,737
Doctorate Degree$84,306
Some College/ Associate Degree$55,176

Web marketing strategist education FAQs

Search for web marketing strategist jobs

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse computer and mathematical jobs