How To Become A Web Producer: What It Is and Career Path

What is a web producer and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Johnathan Paul

A lot of work goes into maintaining a website, and web producers can attest to that. A web producer is an individual that is in charge of monitoring and managing server performance and web traffic. By doing so, they help the business reach its website's goals and avoid unnecessary downtime due to server problems.

The typical workflow of a web producer revolves around designing website features according to client specifications, addressing issues with the server or network, generating web analytics reports, and coordinating with different departments to ensure that the website is working properly and reflecting the correct information.

If you want to become a web producer, it pays to have a background in web programming or marketing. Most web producers have a four-year degree in communication, journalism, and marketing, but they also have a good understanding of web design and basic programming.

When it comes to salary, a web producer takes home an average of $69,000 per year. However, the pay may be higher for web producers in industries such as technology, insurance, and hospitality.

What general advice would you give to a web producer?

Johnathan Paul

Adjunct Professor, University of North Texas

My number one piece of advice for soon-to-be or recent graduates is never to stop learning. I always strive to tell my students to be as diverse as possible. Don't just know one thing; in today's market, you need to know how to do several things. Diversify your tool palette. This will help you in the long run and may lead you to a career path you didn't realize existed.

ScoreWeb ProducerUS Average

Salary

5.3

Avg. Salary $68,376

Avg. Salary $59,228

Stability level

9.2

Growth rate 8%

Growth rate 0.3%

Diversity

5.0

Race

American Indian and Alaska Native 0.17%

Asian 6.35%

Black or African American 7.86%

Hispanic or Latino 14.45%

Unknown 5.58%

White 65.59%

Gender

female 46.43%

male 53.57%

Age - 39

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39

Stress level

9.2

Stress level is very high

7.1 - high

Complexity level

9.5

Complexity level is advanced

7 - challenging

Work life balance

2.8

Work life balance is poor

6.4 - fair

Key steps to become a web producer

Explore web producer education requirements

Most common web producer degrees

Bachelor's

82.7 %

Master's

7.6 %

Associate

7.1 %

Start to develop specific web producer skills

Skills	Percentages
Web Content	11.50%
WordPress	7.19%
Html Css	5.46%
HTML	4.46%
CSS	4.46%

Complete relevant web producer training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New web producers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a web producer based on U.S. Bureau of Labor Statistics data and data from real web producer resumes.

Research web producer duties and responsibilities

Maintain marketing calendar and manage website updates (product catalog, promotions, Facebook contests, email campaigns).
Manage interactive projects from kick-off and requirements-gathering, to UI, design, development, QA, launch, and maintenance.
Manage inter-departmental requirements and website QA processes.
Manage and develop a stream line Intranet site for better communication purposes and quicker access to documents and company information

Prepare your web producer resume

When your background is strong enough, you can start writing your web producer resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a web producer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable web producer resume templates

Build a professional web producer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your web producer resume.