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Wholesale and retail merchant vs merchant

The differences between wholesale and retail merchants and merchants can be seen in a few details. Each job has different responsibilities and duties. Additionally, a merchant has an average salary of $74,999, which is higher than the $55,137 average annual salary of a wholesale and retail merchant.

The top three skills for a wholesale and retail merchant include product development, apparel and bottom line. The most important skills for a merchant are product development, gross margin, and market trends.

Wholesale and retail merchant vs merchant overview

Wholesale And Retail MerchantMerchant
Yearly salary$55,137$74,999
Hourly rate$26.51$36.06
Growth rate19%-
Number of jobs61,22015,395
Job satisfaction--
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 57%
Average age4441
Years of experience4-

Wholesale and retail merchant vs merchant salary

Wholesale and retail merchants and merchants have different pay scales, as shown below.

Wholesale And Retail MerchantMerchant
Average salary$55,137$74,999
Salary rangeBetween $38,000 And $79,000Between $47,000 And $119,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Levi Strauss & Co.
Best paying industry-Finance

Differences between wholesale and retail merchant and merchant education

There are a few differences between a wholesale and retail merchant and a merchant in terms of educational background:

Wholesale And Retail MerchantMerchant
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 57%
Most common majorBusinessBusiness
Most common collegeUniversity of AkronStanford University

Wholesale and retail merchant vs merchant demographics

Here are the differences between wholesale and retail merchants' and merchants' demographics:

Wholesale And Retail MerchantMerchant
Average age4441
Gender ratioMale, 57.1% Female, 42.9%Male, 42.1% Female, 57.9%
Race ratioBlack or African American, 8.5% Unknown, 4.6% Hispanic or Latino, 15.7% Asian, 6.5% White, 64.4% American Indian and Alaska Native, 0.3%Black or African American, 8.5% Unknown, 5.2% Hispanic or Latino, 23.3% Asian, 7.4% White, 55.1% American Indian and Alaska Native, 0.6%
LGBT Percentage9%7%

Differences between wholesale and retail merchant and merchant duties and responsibilities

Wholesale and retail merchant example responsibilities.

  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
  • Execute daily operations of apparel production.
  • Respond to written and telephone requests for purchases of girls' apparel.
  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
  • Work at upselling photo products to customers.

Merchant example responsibilities.

  • Partner with production on achieving IMU targets and in store deliveries.
  • Manage merchandise deliverable deadlines: photography, copy, and inventory.
  • Manage the OTB to ensure seasonal sales, inventory levels, and margin objectives are met.
  • Lead online visual merchandising decisions base on in-depth understanding of weekly KPI s and high investment products.
  • Set and achieve monthly goals in new accounts and investment referrals; encourage cross-sells of services as per management
  • Manage social media (Facebook) by posting new content, questions, pictures, new arrivals, graphics, etc.
  • Show more

Wholesale and retail merchant vs merchant skills

Common wholesale and retail merchant skills
  • Product Development, 28%
  • Apparel, 26%
  • Bottom Line, 19%
  • Customer Service, 17%
  • Retail Sales, 10%
Common merchant skills
  • Product Development, 8%
  • Gross Margin, 7%
  • Market Trends, 7%
  • Customer Service, 6%
  • Strong Analytical, 6%
  • Math, 6%

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