Post job
zippia ai icon

Automatically apply for jobs with Zippia

Upload your resume to get started.

Advertising media consultant skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Marthinus JC van Loggerenberg,
Marthinus JC van Loggerenberg
Below we've compiled a list of the most critical advertising media consultant skills. We ranked the top skills for advertising media consultants based on the percentage of resumes they appeared on. For example, 14.9% of advertising media consultant resumes contained search engine as a skill. Continue reading to find out what skills an advertising media consultant needs to be successful in the workplace.

15 advertising media consultant skills for your resume and career

1. Search Engine

Here's how advertising media consultants use search engine:
  • Certified Google & Yahoo Search Engine Marketing Consultant and Authorized Reseller.
  • Identified search engine optimization services.

2. Internet Products

Here's how advertising media consultants use internet products:
  • Sell print and internet products.

3. Search Engine Marketing

Here's how advertising media consultants use search engine marketing:
  • Increased revenue for online advertising, search engine marketing, search engine optimization and digital display advertising for businesses in Connecticut.
  • Developed and managed online marketing plans using search engine marketing and search engine optimization campaigns, including pay-per-click advertising.

4. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how advertising media consultants use cold calls:
  • Identify and generate new advertising prospects by cold calling on inactive and new business in the field and on the phone.
  • Worked on growing established accounts in protected territories and identified new prospects through cold calling and lead generation.

5. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how advertising media consultants use business development:
  • Challenged to proactively create and execute business development strategies and generated new leads by cold calling, networking and personal references.
  • Mailed sample packages to potential clients, which promoted the features of each product to increase new business development sales.

6. Google Adwords

Here's how advertising media consultants use google adwords:
  • Overachieved company goals of online products consisting of Google Adwords, PPC, & Directories.
  • Created and managed Adwords campaigns to monitor traffic and create re-branding SEO optimization strategies.

Choose from 10+ customizable advertising media consultant resume templates

Build a professional advertising media consultant resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your advertising media consultant resume.

7. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how advertising media consultants use account management:
  • Account Management Manage and support an account list of 200 businesses.
  • Work under multiple deadlines for multiple projects.Account Management Manage and support an account list of 200 businesses.

8. Multimedia

Multimedia is a growing developmental career in the digital, information, and technology industry. It entails the creation of content in text, visual, audio, and animations. Information and technology keep changing, and companies are actively searching for candidates with the right skills and expertise to meet up with these growing changes. These skills include graphic design, content creation, copy and scriptwriting, photography, Adobe creative suite, web content, video production, Html, voice-over, photoshop, CAD, XML, and audiovisual formatting/layout

Here's how advertising media consultants use multimedia:
  • Develop & implement high impact customized multimedia solutions to maximize ROI.
  • Developed extensive knowledge of digital and multimedia platforms.

9. ROI

Here's how advertising media consultants use roi:
  • Explain technical concepts such as SEO, SEM, Online Display and the potential ROI from implementing our services.
  • Delivered compelling presentations and product demonstrations that highlighted WMC-TV's competitive advantages and superior marketing ROI for prospective clients.

10. Reputation Management

Here's how advertising media consultants use reputation management:
  • print, digital, social Media, reputation management, etc.

11. PPC

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Here's how advertising media consultants use ppc:
  • Well versed in both organic and PPC campaigns as well as white hat SEO methods.
  • Educated small businesses on how to market and increase their web presence through Reach Local's expertise in PPC campaigns.

12. Business Sales

Here's how advertising media consultants use business sales:
  • Recognized #1 in New England for new business sales multiple years.
  • Increased new business sales within existing client base by 60%.

13. Current Business

Here's how advertising media consultants use current business:
  • Analyzed current business practices to identify maximum cost savings and profitability
  • Maintained current business and developed new business.

14. Digital Products

Digital products are intangible products sold online that don't have a physical form but exist in a digital form and can be electronically stored in a file or multiple files online without the need to replenish inventory. Examples include ebooks, downloadable music files, internet radio and/or television, software, digital images, etc.

Here's how advertising media consultants use digital products:
  • Helped develop and launch digital products team by exhibiting leadership with digital knowledge.
  • Maximized advertising sales potential, through the development of quality business relationships and promotion of new/existing digital products.

15. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how advertising media consultants use real estate:
  • Manage grocer, real estate, and agency accounts.
  • Exercise ethical selling pitches by promoting detailed, educational marketing packages to real estate agents and developers.
top-skills

What skills help Advertising Media Consultants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on advertising media consultant resumes?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

-Objective observation towards problem-solving and building tangible value
-Conceptual thinking and planning towards practical implementation
-Specialist skills in a very particular area of an advertising discipline landing credibility

What soft skills should all advertising media consultants possess?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

-Excellence in communication
-Empathy and collaboration
-Holistic (or systemic) as well as analytical thinking
-Organizational skills that include prioritization and time management
-Confidence, charisma, showing ambition, and leadership
3. What hard/technical skills are most important?

What hard/technical skills are most important for advertising media consultants?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

It really depends on the individual's field of expertise, but in general, I would say:

-Strategic planning skills that include sales strategy
-Market research and analysis, in particular, consumer behavior analysis
-Marketing expertise (or excellent understanding) in areas like SEO, lead generation, PPC, content creation, social media, etc.
-Value and process improvement, especially in the digital media space
-Computer skills to create marketing reports, ad mockups, and presentations (includes likes of MS Office, Adobe Photoshop or Illustrator, etc.)

What type of skills will young advertising media consultants need?

Mollie RosenMollie Rosen LinkedIn profile

Executive Vice President - Member Engagement & Development, 4A's

In today's world, in some ways, character traits are more important than specific lessons or skills learned. The creative nature of our industry necessitates having people who are insatiably curious, demonstrate a passion for the industry, and have the ability to adapt in a fast-paced, constantly evolving industry. We need people who can embrace change and find opportunities.

List of advertising media consultant skills to add to your resume

Advertising media consultant skills

The most important skills for an advertising media consultant resume and required skills for an advertising media consultant to have include:

  • Search Engine
  • Internet Products
  • Search Engine Marketing
  • Cold Calls
  • Business Development
  • Google Adwords
  • Account Management
  • Multimedia
  • ROI
  • Reputation Management
  • PPC
  • Business Sales
  • Current Business
  • Digital Products
  • Real Estate
  • Media Sales
  • Target Market
  • Print ADS
  • Yahoo
  • Media Planning
  • PowerPoint
  • Sales Strategies

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.