Research Summary. After extensive research by the Zippia data science team, we identified these details of sales/marketing salary by state for the United States:
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New Jersey has the highest sales/marketing salary of $61,522
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Utah has the lowest sales/marketing salary of $29,228
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The national average salary for sales/marketing is $41,130
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The national hourly pay for sales/marketing is $19.77
You can read more on the specific methodology.
Background
Without fail, in surveys across basically every demographic, the number one most important aspect of a job for most people is the salary — how much do sales/marketing get paid where I live?
And while there are many things to go into how much you, specifically, can expect to make, there’s really good data for average salaries for sales/marketing by state across America broken down by seniority level. So while your city may be slightly different than the state average, these averages give you a rough sense of what to expect for your salary.
The state with the best salary for sales/marketing after this adjustment? That would be New Jersey.
Here’s a quick snapshot of the top ten states for sales/marketing salaries:
Let’s take a look at how we got here and a full ranking of all the states.
Highest-Paid Sales/marketing By State
| Rank | State | Average Sales/marketing Salary | 10th Percentile | 90th Percentile |
|---|---|---|---|---|
| 1 | New Jersey | $61,522 | $32,000 | $115,000 |
| 2 | New York | $61,266 | $32,000 | $114,000 |
| 3 | Connecticut | $60,854 | $32,000 | $114,000 |
| 4 | Pennsylvania | $60,701 | $32,000 | $112,000 |
| 5 | Massachusetts | $58,256 | $31,000 | $109,000 |
| 6 | Delaware | $51,077 | $27,000 | $94,000 |
| 7 | Maine | $50,033 | $26,000 | $92,000 |
| 8 | California | $48,878 | $29,000 | $80,000 |
| 9 | Vermont | $48,790 | $26,000 | $89,000 |
| 10 | West Virginia | $48,212 | $27,000 | $85,000 |
| 11 | Rhode Island | $47,610 | $25,000 | $89,000 |
| 12 | Virginia | $46,014 | $25,000 | $83,000 |
| 13 | Maryland | $45,970 | $24,000 | $84,000 |
| 14 | Hawaii | $45,744 | $33,000 | $61,000 |
| 15 | New Hampshire | $45,050 | $24,000 | $84,000 |
| 16 | Ohio | $41,948 | $23,000 | $73,000 |
| 17 | Michigan | $41,863 | $23,000 | $73,000 |
| 18 | Texas | $41,568 | $25,000 | $69,000 |
| 19 | Illinois | $40,515 | $24,000 | $67,000 |
| 20 | Arizona | $40,192 | $24,000 | $64,000 |
| 21 | Washington | $39,472 | $27,000 | $55,000 |
| 22 | Louisiana | $39,416 | $23,000 | $66,000 |
| 23 | Indiana | $37,992 | $22,000 | $64,000 |
| 24 | Wisconsin | $37,071 | $22,000 | $61,000 |
| 25 | Nevada | $36,713 | $22,000 | $58,000 |
| 26 | Minnesota | $36,069 | $22,000 | $56,000 |
| 27 | Florida | $35,646 | $20,000 | $62,000 |
| 28 | Alabama | $35,260 | $21,000 | $58,000 |
| 29 | North Carolina | $35,130 | $20,000 | $60,000 |
| 30 | Kentucky | $35,115 | $20,000 | $59,000 |
| 31 | Mississippi | $34,940 | $21,000 | $57,000 |
| 32 | New Mexico | $34,077 | $21,000 | $54,000 |
| 33 | South Dakota | $34,054 | $22,000 | $51,000 |
| 34 | North Dakota | $34,054 | $23,000 | $50,000 |
| 35 | South Carolina | $33,044 | $19,000 | $56,000 |
| 36 | Colorado | $32,740 | $22,000 | $48,000 |
| 37 | Georgia | $32,530 | $19,000 | $54,000 |
| 38 | Oregon | $32,484 | $21,000 | $48,000 |
| 39 | Alaska | $32,199 | $23,000 | $44,000 |
| 40 | Arkansas | $32,192 | $20,000 | $50,000 |
| 41 | Iowa | $32,192 | $20,000 | $50,000 |
| 42 | Tennessee | $32,061 | $19,000 | $52,000 |
| 43 | Oklahoma | $31,903 | $20,000 | $50,000 |
| 44 | Wyoming | $31,705 | $22,000 | $45,000 |
| 45 | Nebraska | $31,069 | $20,000 | $47,000 |
| 46 | Missouri | $31,067 | $19,000 | $49,000 |
| 47 | Kansas | $30,202 | $19,000 | $46,000 |
| 48 | Montana | $30,146 | $22,000 | $40,000 |
| 49 | Idaho | $29,663 | $21,000 | $41,000 |
| 50 | Utah | $29,228 | $20,000 | $42,000 |
Methodology: Sales/marketing Salary By State
To better understand sales/marketing pay by state, Zippia has aggregated data across a multitude of channels including the BLS, FLC, and OPM. We then supplement that data with actual listed salaries from job posts. Finally, the data science team calculates a weighted average of these inputs to create an average pay for sales/marketing by state.
We took the average annual salary data for sales/marketing from these estimates and ranked every state on this criteria with the state with the highest salary ranking as highest average salary for sales/marketing.
Sales/marketing Salary By State FAQs
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What is the highest-paid state for sales/marketing?
The highest-paid state for sales/marketing is New Jersey with an average salary of $61,522 per year.
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What city pays sales/marketing the most?
New York, NY pays sales/marketing the most with an average salary of $61,511 per year.
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What is the worst state for sales/marketing?
The worst state for sales/marketing is Utah with an average salary of $29,228 per year.
Author
Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.
