Research Summary. After extensive research by the Zippia data science team, we identified these details of sales/marketing salary by state for the United States in 2026:
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New Jersey has the highest sales/marketing salary of $61,522
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Utah has the lowest sales/marketing salary of $29,228
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The national average salary for sales/marketing is $41,130
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The national hourly pay for sales/marketing is $19.77
You can read more on the specific methodology.
Background
In today’s job market, salary remains a crucial consideration for job seekers. Understanding the compensation landscape for sales/marketing roles is essential for making informed career decisions. With the rise of remote and hybrid work models, salary expectations have evolved, and it’s important to understand how these factors impact pay across different regions.
While salaries can vary significantly based on location and specific job responsibilities, average salaries for sales and marketing roles provide a valuable benchmark. These figures can give you a rough estimate of what to expect in your area.
New Jersey continues to lead as the state with the highest average salary for sales/marketing roles.
Here’s a snapshot of the top ten states for sales/marketing salaries in 2026:
Let’s take a look at how we got here and a full ranking of all the states.
Highest-Paid Sales/Marketing By State
| Rank | State | Average Sales/Marketing Salary | 10th Percentile | 90th Percentile |
|---|---|---|---|---|
| 1 | New Jersey | $61,522 | $32,000 | $115,000 |
| 2 | New York | $61,266 | $32,000 | $114,000 |
| 3 | Connecticut | $60,854 | $32,000 | $114,000 |
| 4 | Pennsylvania | $60,701 | $32,000 | $112,000 |
| 5 | Massachusetts | $58,256 | $31,000 | $109,000 |
| 6 | Delaware | $51,077 | $27,000 | $94,000 |
| 7 | Maine | $50,033 | $26,000 | $92,000 |
| 8 | California | $48,878 | $29,000 | $80,000 |
| 9 | Vermont | $48,790 | $26,000 | $89,000 |
| 10 | West Virginia | $48,212 | $27,000 | $85,000 |
| 11 | Rhode Island | $47,610 | $25,000 | $89,000 |
| 12 | Virginia | $46,014 | $25,000 | $83,000 |
| 13 | Maryland | $45,970 | $24,000 | $84,000 |
| 14 | Hawaii | $45,744 | $33,000 | $61,000 |
| 15 | New Hampshire | $45,050 | $24,000 | $84,000 |
| 16 | Ohio | $41,948 | $23,000 | $73,000 |
| 17 | Michigan | $41,863 | $23,000 | $73,000 |
| 18 | Texas | $41,568 | $25,000 | $69,000 |
| 19 | Illinois | $40,515 | $24,000 | $67,000 |
| 20 | Arizona | $40,192 | $24,000 | $64,000 |
| 21 | Washington | $39,472 | $27,000 | $55,000 |
| 22 | Louisiana | $39,416 | $23,000 | $66,000 |
| 23 | Indiana | $37,992 | $22,000 | $64,000 |
| 24 | Wisconsin | $37,071 | $22,000 | $61,000 |
| 25 | Nevada | $36,713 | $22,000 | $58,000 |
| 26 | Minnesota | $36,069 | $22,000 | $56,000 |
| 27 | Florida | $35,646 | $20,000 | $62,000 |
| 28 | Alabama | $35,260 | $21,000 | $58,000 |
| 29 | North Carolina | $35,130 | $20,000 | $60,000 |
| 30 | Kentucky | $35,115 | $20,000 | $59,000 |
| 31 | Mississippi | $34,940 | $21,000 | $57,000 |
| 32 | New Mexico | $34,077 | $21,000 | $54,000 |
| 33 | South Dakota | $34,054 | $22,000 | $51,000 |
| 34 | North Dakota | $34,054 | $23,000 | $50,000 |
| 35 | South Carolina | $33,044 | $19,000 | $56,000 |
| 36 | Colorado | $32,740 | $22,000 | $48,000 |
| 37 | Georgia | $32,530 | $19,000 | $54,000 |
| 38 | Oregon | $32,484 | $21,000 | $48,000 |
| 39 | Alaska | $32,199 | $23,000 | $44,000 |
| 40 | Arkansas | $32,192 | $20,000 | $50,000 |
| 41 | Iowa | $32,192 | $20,000 | $50,000 |
| 42 | Tennessee | $32,061 | $19,000 | $52,000 |
| 43 | Oklahoma | $31,903 | $20,000 | $50,000 |
| 44 | Wyoming | $31,705 | $22,000 | $45,000 |
| 45 | Nebraska | $31,069 | $20,000 | $47,000 |
| 46 | Missouri | $31,067 | $19,000 | $49,000 |
| 47 | Kansas | $30,202 | $19,000 | $46,000 |
| 48 | Montana | $30,146 | $22,000 | $40,000 |
| 49 | Idaho | $29,663 | $21,000 | $41,000 |
| 50 | Utah | $29,228 | $20,000 | $42,000 |
Methodology: Sales/Marketing Salary By State
To better understand sales/marketing pay by state, Zippia has aggregated data across various channels, including the BLS, FLC, and OPM. We then supplement that data with actual listed salaries from job postings. Finally, the data science team calculates a weighted average of these inputs to create an average pay for sales/marketing by state.
We ranked every state based on the average annual salary data for sales/marketing derived from these estimates, with the state having the highest salary ranking as the leader.
Sales/Marketing Salary By State FAQs
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What is the highest-paid state for sales/marketing?
The highest-paid state for sales/marketing is New Jersey with an average salary of $61,522 per year.
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What city pays sales/marketing the most?
New York, NY pays sales/marketing the most with an average salary of $61,511 per year.
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What is the worst state for sales/marketing?
The worst state for sales/marketing is Utah with an average salary of $29,228 per year.
Author
Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.
