How to Make Your Cover Letter Stand Out in 12 Easy Steps

Maddie Lloyd
by Maddie Lloyd
Get The Job, Guides - 3 years ago

Find a Job You Really Want In

To get started, tell us where you'd like to work.

Sorry, we can't find that. Please try a different city or state.


There’s a lot that goes into writing a cover letter. If you’re new on the job scene, you’ve got to scrounge up some experience to include, learn how to make your writing readable to someone other than yourself, and you have to find out which mistakes to avoid so you don’t end up looking like a job-hunting rookie. Ugh, when does it end?

Here’s the deal:

Writing a cover letter can be intimidating, but it doesn’t have to be scary. In fact, there are many tips and tricks of the trade that can make your cover letter better than you ever thought possible. Lucky for you, we’ve got them all right here. You’re welcome.

Here’s everything you need to make your cover letter stand out in 12 easy steps:

1. Address your cover letter to a specific person

Do what you can to find the exact name of the person who’s going to be reading your letter. This will make your cover letter more personalized, and they’ll appreciate that you took the steps to learn about who you’re writing to.

If the person’s name isn’t available directly anywhere in the job listing or on the company website, call the company and ask who the HR representative or hiring manager is for the position.

If you can, avoid vague cover letter greetings like “Dear Hiring Manager,” and never use outdated salutations like “Dear Sir or Madam” or “To Whom it May Concern.” Using phrases like these shows that you didn’t do your homework, and that you’re probably 100 years old.

2. Keep it simple and concise

Yes, it can be a challenge to describe how awesome you are within one page, but try not to go overboard. Cover letters should be a page or less, and the longer your cover letter is, the more you risk losing the employer’s attention.

If your cover letter is too lengthy, cut out unnecessary information and just leave in only the most important information.

3. Make sure to leave plenty of white space

You don’t want your cover letter to look cramped or overcrowded with information — this makes you appear to be sloppy and unprofessional. Include spaces between your greeting, the body of your letter, and your signature, and make sure to have appropriate margins.

A cover letter that’s tidy and concise is much easier to read than one that’s overloaded with unnecessary details. The hiring manager will thank you for not wasting their time.

4. Use the same font for your cover letter and resume

Using a cohesive font with your application materials will make it look like you really have your shit together, even if you don’t! Using a clean, readable font like Times New Roman or Arial for your cover letter and resume will look neat and professional.

5. Don’t use your cover letter to just rehash everything that’s on your resume

Your cover letter should complement your resume and specifically tell the employer how you meet their qualifications and what you can do for their company.

Regurgitating all of the information the hiring manager has already read on your resume is a huge waste of everyone’s time — including yours. Use your cover letter to focus on your specific skills that will benefit the company and provide a fuller picture of you as an employee.

6. Mention leadership positions and advanced skills in the beginning of your letter

What better way to show off your candidacy than to highlight your most impressive skills from the very beginning? Describe your previous leadership positions, relevant achievements, and advanced skills in your first paragraph — this will ensure that you grab their attention as soon as they start reading.

If you’re not sure which of your many amazing experiences or skills to include, refer to the qualifications included in the job listing. When you show that you meet the employer’s top requirements, you’ll make them want to keep reading the rest of your cover letter.

7. Use numbers and statistics to demonstrate your value

Employers love to see numbers, and using statistics to illustrate the achievements you’ve earned with a company is a great way to show them that you’re focused on making an impact and getting results.

If you’ve improved employee participation in company fundraisers, include the percent increase. If you earned more money for your division than your predecessor, share the monetary difference. Using numbers will add value to your past work experiences, and make you seem more credible. Numbers are your friend, even if you failed math repeatedly in college — we’ll just keep that our little secret.

8. Give examples of instances where you put your skills to use

Employers love stories — it helps them visualize you putting to use the skills you claim to have, and it makes you seem like you’re not just talking out of your ass.

Use a descriptive statement to show off a skill, like “I’m an expert maintenance technician with experience working on utility-scale solar fields,” and follow them up with a short anecdote:

“I have personally performed operations and maintenance on utility-scale, high voltage solar farms across the state, repairing and maintaining solar inverters and installing panels as needed.”

And just like that, you’ve made your cover letter more compelling. Way to go.

9. Write a custom letter for every job you apply for

You should never use a generic, one-size-fits-all cover letter for every job you apply for. Employers can tell, and it basically just says “I literally could not care less about your company or the position.” Ouch.

Customize your letter for the specific job you’re applying for. Mention the company name, the title of the position, and directly address any of your qualifications that match the job requirements.

Your cover letter is your sales pitch to get an interview, so you’ll want to show what you can do for their company specifically.

10. Leave out unnecessary information

If a sentence doesn’t directly show off your candidacy for the job at hand, it’s not worth including in your cover letter. Never include personal information, and leave out your salary requirements unless the employer specifically asks for them.

Leave out details about leaving your last job, particularly if you were fired, and never badmouth any of your former bosses. Keep your cover letter focused on your credentials and make sure it stays professional.

11. Proofread, proofread, and proofread again

There’s nothing worse than sending in a cover letter and realizing five minutes later that you spelled the company name (or your own name) wrong. Yikes, that would just be embarrassing.

Carefully proofread your letter, and even read it out loud to pick up any mistakes in grammar or syntax. You could even ask a friend or relative to look over it for you!

Whatever you do, just make sure to proofread your resume to avoid any embarrassing spelling or grammar mistakes. You probably won’t get the job of your dreams if your letter is addressed to Walt Gisney World.

12. Include an email signature

When you send in your cover letter, include a signature with your name, email address, and phone number. It shows that you’re interested in following up, and makes it easier for the employer to get in contact with you. Simple as that.

Now you’re ready to write an awesome cover letter!

Cover letters can be tricky. You have to learn how to sell yourself the specific wants and needs a particular company is looking for, and you have to do so in a way that’s believable and compelling.

It sounds tough, but it’s not as hard as it seems! Follow these 12 steps and you’re sure to impress employers and land an interview.

For more help with cover letters, check out these articles:

Tips on How to End a Cover Letter and Get the Job
How to Write an Entry-Level Cover Letter like a Pro
30 Super-Actionable Cover Letter Tips to Help You Snag Your Next Job

Job type you want
Full Time
Part Time