Area marketing manager demographics and statistics in the US
Area marketing manager demographics research summary. Zippia estimates area marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our area marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about area marketing managers after extensive research and analysis:
- There are over 28,941 area marketing managers currently employed in the United States.
- 44.1% of all area marketing managers are women, while 55.9% are men.
- The average area marketing manager age is 39 years old.
- The most common ethnicity of area marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 93% of what men earned.
- 10% of all area marketing managers are LGBT.
- Area marketing managers are 61% more likely to work at private companies in comparison to public companies.
On this page
Area marketing manager demographics by:
Area marketing manager gender statistics
44.1% of area marketing managers are women and 55.9% of area marketing managers are men.
- Male, 55.9%
- Female, 44.1%
Area marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 55.9% |
| Female | 44.1% |
Area marketing manager gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$73,416
Female income
$68,396
Area marketing manager gender ratio over time
This data breaks down the percentage of men and women in area marketing manager positions over time. Currently, 44.1% of area marketing managers are female.
Area marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 74.35% | 25.65% |
| 2011 | 74.06% | 25.94% |
| 2012 | 74.59% | 25.41% |
| 2013 | 74.53% | 25.47% |
| 2014 | 72.97% | 27.03% |
| 2015 | 72.56% | 27.44% |
| 2016 | 72.45% | 27.55% |
| 2017 | 71.55% | 28.45% |
| 2018 | 58.19% | 41.81% |
| 2019 | 57.13% | 42.87% |
| 2020 | 55.54% | 44.46% |
| 2021 | 55.92% | 44.08% |
Area marketing manager related jobs gender ratio
We compared area marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Area Marketing Manager | 56% | 44% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Area marketing manager demographics by race
The most common ethnicity among area marketing managers is White, which makes up 74.6% of all area marketing managers. Comparatively, 8.7% of area marketing managers are Hispanic or Latino and 8.2% of area marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Area marketing manager race
| Area marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Area marketing manager race and ethnicity over time
See how area marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Area marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Area marketing manager wage gap by race
According to our data, asian area marketing managers have the highest average salary compared to other ethnicities. Black or african american area marketing managers have the lowest average salary at $68,398.
| Ethnicity | Salary |
|---|---|
| Unknown | $72,954 |
| White | $72,546 |
| Black or African American | $68,398 |
| Asian | $81,566 |
| Hispanic or Latino | $72,235 |
Average area marketing manager age
See how the average age of area marketing managers varies based on ethnicity and gender.
Male
Female
Area marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Area marketing manager age breakdown
The average age of area marketing managers is 40+ years years old, representing 44% of the area marketing manager population.
Area marketing manager age breakdown
| Area Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Area marketing manager educational attainment
The most common degree for area marketing managers is bachelor's degree, with 79% of area marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 11% and master's degree degree at 6%.
- Bachelor's, 79%
- Master's, 11%
- Associate, 6%
- High School Diploma, 2%
- Other Degrees, 2%
Area marketing managers by degree level
| Area marketing manager degree | Percentages |
|---|---|
| Bachelor's | 79% |
| Master's | 11% |
| Associate | 6% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Area marketing manager jobs you might like
Area marketing manager wage gap by degree level
According to the data, area marketing managers with a Doctorate degree earn more than those without, at $93,334 annually. With a Master's degree, area marketing managers earn a median annual income of $88,435 compared to $75,912 for area marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $88,435 |
| Bachelor's Degree | $75,912 |
| Doctorate Degree | $93,334 |
Area marketing manager employment statistics
Most area marketing managers work for a private in the hospitality industry.
Company size where area marketing managers work
Below, you can see the size of companies where area marketing managers work.
Area marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 18% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 32% |
Area marketing manager jobs by company type
Employees with the area marketing manager job title have their preferences when it comes to working for a company. For instance, most area marketing managers prefer to work at private companies over public companies.
Area marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 35% |
| Private | 61% |
| Government | 1% |
Area marketing manager jobs by industry
The most common industries for area marketing managers are hospitality, manufacturing and retail.
Area marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 16% |
| Hospitality | 10% |
| Manufacturing | 9% |
| Retail | 9% |
| Health Care | 7% |
| Media | 6% |
| Finance | 6% |
| Professional | 5% |
| Technology | 5% |
| Telecommunication | 4% |
| Real Estate | 3% |
| Pharmaceutical | 2% |
| Internet | 2% |
| Utilities | 2% |
| Construction | 2% |
| Start-up | 2% |
| Energy | 2% |
| Non Profits | 2% |
| Education | 2% |
| Insurance | 2% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
Area marketing manager turnover and employment statistics
Area marketing manager unemployment rate over time
The unemployment rate for area marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Area marketing manager unemployment rate by year
| Year | Area marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average area marketing manager tenure
The average area marketing manager stays at their job for 1-2 years, based on the 688 area marketing managers resumes in Zippia's database.
Area marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 13% |
| 1-2 years | 41% |
| 3-4 years | 20% |
| 5-7 years | 15% |
| 8-10 years | 4% |
| 11+ years | 8% |
Area marketing manager LGBT ratio compared to similar jobs
Review the percent of area marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Assistant Sales Director | 7.25% | 83,046 |
| Classified Advertising Manager | 9.54% | 4,388 |
| Area Marketing Manager | 9.86% | - |
| Director Strategic Communications | 16.11% | 30,746 |
Similar area marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Assistant Sales Director | 7.25% | 83,046 |
| Classified Advertising Manager | 9.54% | 4,388 |
| Director Strategic Communications | 16.11% | 30,746 |
Foreign languages spoken by area marketing managers
The most common foreign language among area marketing managers is Spanish at 40.0%. The second-most popular foreign language spoken is French at 25.7% and Arabic is the third-most popular at 5.7%.
- Spanish, 40.0%
- French, 25.7%
- Arabic, 5.7%
- Italian, 5.7%
- Danish, 2.9%
- Other, 20.0%
Area marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 40.0% |
| French | 25.7% |
| Arabic | 5.7% |
| Italian | 5.7% |
| Danish | 2.9% |
| Other | 20.0% |
