Automatically apply for jobs with Zippia

Upload your resume to get started.

Assistant marketing coordinator skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Dr. Alexander Rose,

Dr. Alexander Rose

Below we've compiled a list of the most critical assistant marketing coordinator skills. We ranked the top skills for assistant marketing coordinators based on the percentage of resumes they appeared on. For example, 12.2% of assistant marketing coordinator resumes contained customer service as a skill. Continue reading to find out what skills an assistant marketing coordinator needs to be successful in the workplace.

15 assistant marketing coordinator skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how assistant marketing coordinators use customer service:

Designed and coordinated seasonal sales promotions * Evaluated implemented marketing promotional tactics * Retailed/merchandised store's products and coordinated customer service activities
Maintained quality control and satisfaction records in order to develop new methods for improving customer service.

2. Event Planning

Here's how assistant marketing coordinators use event planning:

Manage all aspects of event planning for model homes in Houston.
Write press releases and assist with event planning.

3. Database Management

Here's how assistant marketing coordinators use database management:

Managed administrative and database management projects including updates for web copy.
Administer, troubleshoot and train company personnel on use of database management system.

4. Facebook

Here's how assistant marketing coordinators use facebook:

Developed monthly social media calendars and implemented, primarily Facebook.
Expanded social media marketing plan by improving company Facebook page and introducing Twitter Organized weekly special calendar and direct mailing pieces

5. Press Releases

Here's how assistant marketing coordinators use press releases:

Update and Maintain company website (press releases, conference dates, case studies etc.)
Gathered information and wrote press releases and content for brochures and newsletters and prepared media kits.

6. Trade Shows

Here's how assistant marketing coordinators use trade shows:

Organized the company booth at various trade shows, promoted company products, and contacted warm leads.
Managed social media for trade shows (300 Twitter followers; 800 in LinkedIn)

Choose from 10+ customizable assistant marketing coordinator resume templates

Build a professional assistant marketing coordinator resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your assistant marketing coordinator resume.

7. Twitter

Here's how assistant marketing coordinators use twitter:

Designed and publicized online giveaways through Facebook and Twitter, gaining several hundred followers and generating consumer interest in the merchandise.
Maintained relationships with current members, and increased new membership and awareness through constant communication via Facebook and Twitter.

8. SEO

Here's how assistant marketing coordinators use seo:

Create Digital Marketing Material - Assist Clients with SEO Optimization - Create, Manage and Launch Digital Ad Campaigns
Generated the company's search engine submissions, keywords, and SEO methodologies.

9. Adobe Creative Suite

Here's how assistant marketing coordinators use adobe creative suite:

Streamlined production of marketing materials and advertisements by becoming proficient in Adobe Creative Suite on personal time.
Designed and created publicity using Adobe Creative Suite (banners, posters, digital signage, promotional materials, etc).

10. Instagram

Here's how assistant marketing coordinators use instagram:

Developed online contest via Instagram and Facebook to maximize interactivity and following within graduate school community.
Promoted and publicized company through social media platforms like Facebook and Instagram

11. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how assistant marketing coordinators use promotional materials:

Managed promotional materials by coordinating requirements, inventorying stock and placing orders.
Designed various promotional materials, ultimately leading to increased product awareness.

12. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how assistant marketing coordinators use graphic design:

Collaborated with graphic designer to create email marketing campaigns.
Delegate incoming projects to student graphic designers and monitor their progress to meet deadlines.

13. Adobe Indesign

Here's how assistant marketing coordinators use adobe indesign:

Assisted the Marketing Manager on current projects through administering and recording on-campus surveys and creating new marketing materials through Adobe InDesign program
Designed specification sheets and pricing documents utilizing Adobe InDesign; collaborated with internal agents for mock-up lighting and complex pricing projects.

14. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how assistant marketing coordinators use market research:

Performed coordinated market research for each location to prevent over- saturation and improve utilization.
Selected as candidate to deliver market research on engineering curriculum and new program development outlook for the launch of a new product

15. Payroll

Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.

Here's how assistant marketing coordinators use payroll:

Helped implement & maintain new time clock system for payroll.
Controled costs through payroll management, inventory reports, P&L, budgeting and overseeing all F&B purchases.

5 Assistant Marketing Coordinator resume examples

Build a professional assistant marketing coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your assistant marketing coordinator resume.

Create my resume

Build a professional resume in minutes using this template.

What skills help Assistant Marketing Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What type of skills will young assistant marketing coordinators need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What skills stand out on assistant marketing coordinator resumes?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

Content management, online channels, search engine optimization, and internships.

What soft skills should all assistant marketing coordinators possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for assistant marketing coordinators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What assistant marketing coordinator skills would you recommend for someone trying to advance their career?

Charles Richardson Ph.D.

Dean of the College of Business, Misericordia University

- Communications - written and verbal
- Business basics (everyone uses these):
Finance
Management
Marketing
- Six Sigma training
- Microsoft certification (and mastery of Office platform integration)

What technical skills for an assistant marketing coordinator stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of assistant marketing coordinator skills to add to your resume

The most important skills for an assistant marketing coordinator resume and required skills for an assistant marketing coordinator to have include:

Customer Service
Event Planning
Database Management
Facebook
Press Releases
Trade Shows
Twitter
SEO
Adobe Creative Suite
Instagram
Promotional Materials
Graphic Design
Adobe Indesign
Market Research
Payroll
PowerPoint

Adobe Photoshop
Promotional Events
Business Development
Front Desk
Linkedin
Email Campaigns
Local Events
Photo Shoots
Local Community
Community Events
Business Cards
Media Management
Social Media Sites
HR
Website Content
Office Operations

Sales Reports
Product Development
Target Audience
Community Outreach
Travel Arrangements
Product Sales
Website Traffic
Social Events
Market Trends
Expense Reports
Target Market
Ticket Sales
Sales Presentations
Inventory Management
Print ADS

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse business and financial jobs