Brand consultant demographics and statistics in the US
Brand consultant demographics research summary. Zippia estimates brand consultant demographics and statistics in the United States by using a database of 30 million profiles. Our brand consultant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about brand consultants after extensive research and analysis:
- There are over 25,992 brand consultants currently employed in the United States.
- 50.7% of all brand consultants are women, while 49.3% are men.
- The average brand consultant age is 39 years old.
- The most common ethnicity of brand consultants is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 93% of what men earned.
- 10% of all brand consultants are LGBT.
- Brand consultants are 62% more likely to work at private companies in comparison to public companies.
On this page
Brand consultant demographics by:
Brand consultant gender statistics
50.7% of brand consultants are women and 49.3% of brand consultants are men.
- Female, 50.7%
- Male, 49.3%
Brand consultant gender ratio
| Gender | Percentages |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
Brand consultant gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$68,914
Female income
$64,372
Brand consultant gender ratio over time
This data breaks down the percentage of men and women in brand consultant positions over time. Currently, 50.7% of brand consultants are female.
Brand consultant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 68.94% | 31.06% |
| 2011 | 68.62% | 31.38% |
| 2012 | 69.21% | 30.79% |
| 2013 | 69.14% | 30.86% |
| 2014 | 67.40% | 32.60% |
| 2015 | 66.94% | 33.06% |
| 2016 | 66.82% | 33.18% |
| 2017 | 65.82% | 34.18% |
| 2018 | 51.60% | 48.40% |
| 2019 | 50.51% | 49.49% |
| 2020 | 48.90% | 51.10% |
| 2021 | 49.28% | 50.72% |
Brand consultant related jobs gender ratio
We compared brand consultants with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Brand Consultant | 49% | 51% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Brand consultant demographics by race
The most common ethnicity among brand consultants is White, which makes up 74.6% of all brand consultants. Comparatively, 8.7% of brand consultants are Hispanic or Latino and 8.2% of brand consultants are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Brand consultant race
| Brand consultant race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Brand consultant race and ethnicity over time
See how brand consultant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Brand consultant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Brand consultant wage gap by race
According to our data, asian brand consultants have the highest average salary compared to other ethnicities. Black or african american brand consultants have the lowest average salary at $64,373.
| Ethnicity | Salary |
|---|---|
| Unknown | $68,496 |
| White | $68,127 |
| Black or African American | $64,373 |
| Asian | $76,263 |
| Hispanic or Latino | $67,846 |
Average brand consultant age
See how the average age of brand consultants varies based on ethnicity and gender.
Male
Female
Brand consultant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Brand consultant age breakdown
The average age of brand consultants is 40+ years years old, representing 44% of the brand consultant population.
Brand consultant age breakdown
| Brand Consultant Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Brand consultant educational attainment
The most common degree for brand consultants is bachelor's degree, with 74% of brand consultants earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 7%.
- Bachelor's, 74%
- Master's, 14%
- Associate, 7%
- Diploma, 1%
- Other Degrees, 4%
Brand consultants by degree level
| Brand consultant degree | Percentages |
|---|---|
| Bachelor's | 74% |
| Master's | 14% |
| Associate | 7% |
| Diploma | 1% |
| Other Degrees | 4% |
Brand consultant jobs you might like
Brand consultant wage gap by degree level
According to the data, brand consultants with a Doctorate degree earn more than those without, at $86,828 annually. With a Master's degree, brand consultants earn a median annual income of $82,436 compared to $71,167 for brand consultants with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $82,436 |
| Bachelor's Degree | $71,167 |
| Doctorate Degree | $86,828 |
Brand consultant employment statistics
Most brand consultants work for a private in the media industry.
Company size where brand consultants work
Below, you can see the size of companies where brand consultants work.
Brand consultant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 10% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 20% |
| > 10,000 employees | 24% |
Brand consultant jobs by company type
Employees with the brand consultant job title have their preferences when it comes to working for a company. For instance, most brand consultants prefer to work at private companies over public companies.
Brand consultant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 33% |
| Private | 62% |
| Government | 1% |
Brand consultant jobs by industry
The most common industries for brand consultants are media, professional and retail.
Brand consultant industry statistics
| Industry | Percentages |
|---|---|
| Media | 13% |
| Fortune 500 | 13% |
| Professional | 12% |
| Retail | 10% |
| Manufacturing | 8% |
| Finance | 6% |
| Start-up | 6% |
| Internet | 5% |
| Technology | 5% |
| Hospitality | 4% |
| Education | 4% |
| Health Care | 3% |
| Insurance | 3% |
| Transportation | 2% |
| Construction | 2% |
| Telecommunication | 2% |
| Non Profits | 2% |
| Pharmaceutical | 1% |
| Government | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Energy | 1% |
| Agriculture | 1% |
| Real Estate | 1% |
Brand consultant turnover and employment statistics
Brand consultant unemployment rate over time
The unemployment rate for brand consultants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Brand consultant unemployment rate by year
| Year | Brand consultant unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average brand consultant tenure
The average brand consultant stays at their job for 1-2 years, based on the 1,075 brand consultants resumes in Zippia's database.
Brand consultant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 26% |
| 1-2 years | 28% |
| 3-4 years | 10% |
| 5-7 years | 16% |
| 8-10 years | 9% |
| 11+ years | 11% |
Brand consultant LGBT ratio compared to similar jobs
Review the percent of brand consultants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Senior Client Manager | 7.25% | 109,110 |
| Advertising Manager | 9.54% | 43,083 |
| Brand Consultant | 9.86% | - |
| Director Of Public Affairs | 16.11% | 26,290 |
Similar brand consultant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Senior Client Manager | 7.25% | 109,110 |
| Advertising Manager | 9.54% | 43,083 |
| Director Of Public Affairs | 16.11% | 26,290 |
Foreign languages spoken by brand consultants
The most common foreign language among brand consultants is Spanish at 26.1%. The second-most popular foreign language spoken is French at 22.7% and Mandarin is the third-most popular at 9.1%.
- Spanish, 26.1%
- French, 22.7%
- Mandarin, 9.1%
- Italian, 9.1%
- Portuguese, 8.0%
- Other, 25.0%
Brand consultant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 26.1% |
| French | 22.7% |
| Mandarin | 9.1% |
| Italian | 9.1% |
| Portuguese | 8.0% |
| Other | 25.0% |
