Business intelligence director vs senior analyst-market intelligence

Differences between business intelligence director and senior analyst-market intelligence duties and responsibilities

Business intelligence director example responsibilities.

• Manage project to design and implement intranet site in SharePoint resulting in a more efficient site for use by all employees.
• Design and implement the Cognos security model and develop training materials for security set up and ongoing support.
• Collaborate with database administrators on database design, data mart structure and the technical architecture of the data delivery environment.
• Develop marketing mix models using regression analysis to quantify the incremental sales generate by media and marketing activities.

Senior analyst-market intelligence example responsibilities.

• Work with users to streamline and/or automate processes for Cognos tools/report creation/customization.
• Create and deploy Cognos reports/packages from development to production servers.
• Determine new metrics and KPIs to accurately measure performance in a constantly changing environment.
• Develop reporting infrastructure consisting of numerous data marts populate by both store procedures and SSIS packages.
• Set up systems to deliver dashboards and clear consistent accountable analyses to provide insight into visitor behavior and marking program optimization.
• Measure success of marketing programs to assess ROI.
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