Canvasser vs telemarketer

The differences between canvassers and telemarketers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a canvasser has an average salary of $43,293, which is higher than the $34,911 average annual salary of a telemarketer.

The top three skills for a canvasser include door sales, social justice and customer service. The most important skills for a telemarketer are telephone calls, cold calls, and schedule appointments.

Canvasser vs telemarketer overview

	Canvasser	Telemarketer
Yearly salary	$43,293	$34,911
Hourly rate	$20.81	$16.78
Growth rate	12%	6%
Number of jobs	1,982	10,070
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 39%	High School Diploma, 41%
Average age	45	37
Years of experience	-	-

What does a canvasser do?

A canvasser is responsible for supporting the sales operations by researching the current market trends to know the public demands, sell goods and services, negotiate sales offers to customers, and recommend the organization's product to potential clients through marketing sales pitches. Canvassers must have a broad knowledge of the goods and services of the company to respond with the customers' inquiries and concerns, record recommendations, and improve products' features based on clients' feedbacks. A canvasser should have expertise with the marketing and sales disciplines to get more clients that would increase the company's revenues and profitability.

What does a telemarketer do?

A telemarketer is responsible for marketing its goods and services to existing and potential customers, driving revenues, and increasing the business' profitability. Telemarketers sell products through electronic communications, responding to customers' inquiries, handling special requests, and negotiating pricing offers. They also escalate product concerns and complaints to management for immediate resolution. A telemarketer must have comprehensive knowledge of the sales and marketing industry to deliver sales pitches to attract customers. Telemarketers should also have excellent communication skills to maintain a positive interaction with the customers.

Canvasser vs telemarketer salary

Canvassers and telemarketers have different pay scales, as shown below.

	Canvasser	Telemarketer
Average salary	$43,293	$34,911
Salary range	Between $30,000 And $60,000	Between $22,000 And $54,000
Highest paying City	East Hartford, CT	New York, NY
Highest paying state	Connecticut	Ohio
Best paying company	Stratagem	KLA
Best paying industry	Non Profits	Finance

Differences between canvasser and telemarketer education

There are a few differences between a canvasser and a telemarketer in terms of educational background:

	Canvasser	Telemarketer
Most common degree	Bachelor's Degree, 39%	High School Diploma, 41%
Most common major	Business	Business
Most common college	-	-

Canvasser vs telemarketer demographics

Here are the differences between canvassers' and telemarketers' demographics:

	Canvasser	Telemarketer
Average age	45	37
Gender ratio	Male, 60.0% Female, 40.0%	Male, 35.6% Female, 64.4%
Race ratio	Black or African American, 8.4% Unknown, 6.5% Hispanic or Latino, 20.0% Asian, 6.4% White, 58.1% American Indian and Alaska Native, 0.7%	Black or African American, 17.8% Unknown, 3.5% Hispanic or Latino, 17.8% Asian, 3.9% White, 56.1% American Indian and Alaska Native, 0.9%
LGBT Percentage	8%	11%

Differences between canvasser and telemarketer duties and responsibilities

Canvasser example responsibilities.

Manage voter contact tactics, organize phone banks, GOTV canvasses and visibility events such as campaign rallies.
Talk to customers about ADT.
Engage citizens in grassroots lobbying, organizing and fundraising.
Sign designate people to support plan parenthood and stop the refunds going on in Illinois.
Organize grassroots campaign initiatives between the public and local elect officials through campus awareness, letter writing and mass mailings.
Present infographic relevant to Maryland coal power plants and discuss state level energy policy in the era of anthropogenic climate change.

Telemarketer example responsibilities.

Manage employee payroll hours and monitor employee performance providing coaching and development.
Operate profitably through managing productivity, call quality, payroll, and telephone sales representative development.
Receive calls from medicare beneficiary prospects and give orientation about the health plan, benefits and periods of enrollment.
Answer questions on medicare, Obama care, and sign the public up for the appropriate ins that fit their needs.
Call former subscribers to invite them back to the CLO for via a subscription to the upcoming season of Broadway shows.
Coach and monitor telemarketers to ensure department procedures are being follow.

Canvasser vs telemarketer skills

Common canvasser skills

Door Sales, 31%
Social Justice, 26%
Customer Service, 8%
Leadership, 7%
New Windows, 5%
Environmental Issues, 4%

Common telemarketer skills

Telephone Calls, 25%
Cold Calls, 9%
Schedule Appointments, 7%
Inbound Calls, 6%
Outbound Phone Calls, 6%
Payment Method, 5%

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Canvasser
Canvasser vs Telemarketer

Updated January 8, 2025

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