What does a customer marketing manager do?
A customer marketing manager focuses on devising strategies for customer satisfaction. One of their primary responsibilities revolves around producing reports and presentations, reaching out to clients through calls and correspondence, building rapport with customers while helping them meet their needs, and maintaining records of all transactions. There are also instances when a marketing manager must discuss products and policies to clients, address issues and concerns, and provide corrective measures. Furthermore, as a manager, it is essential to implement all regulations and standards with the team.
Customer marketing manager responsibilities
Here are examples of responsibilities from real customer marketing manager resumes:
- Manage event budget and conduct final written analysis of show ROI to determine event quality and future participation.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Represent CRM team steering channel development opportunity and priority increasing web merchandising and email marketing utilization and optimization.
- Support development of new POS material, coordinating testing and building data blocks on sales performance and brand recognition.
- Revamp reporting and campaign tracking systems to accurately measure incremental revenue impact and ROI.
- Streamline lead process and enable more accurate campaign performance analysis by optimizing marketing automation and CRM system.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Develop and effectively put to use consumer marketing database marketing opportunities
Customer marketing manager skills and personality traits
We calculated that 16% of Customer Marketing Managers are proficient in Project Management, Customer Satisfaction, and Digital Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Customer Marketing Managers that have these skills listed on their resume here:
- Project Management, 16%
Established successful consulting and marketing communications business; responsible for sales, client service, project management and project delivery.
- Customer Satisfaction, 13%
Constructed and championed two employee appreciation programs resulting in identifying and rewarding employees who most effectively generated customer satisfaction and loyalty.
- Digital Marketing, 8%
Led e-marketing and digital marketing campaigns geared toward brand recognition to customer segments.
- Product Line, 8%
Provided recommendations assisting customers through SKU rationalization of product lines, maximizing brand's effectiveness within category.
- Marketing Campaigns, 4%
Reduced costs 66%, facilitated national marketing campaigns and enable tracking functions by developing company-wide standardized external data source.
- CRM, 4%
Represented CRM team steering channel development opportunity and priority increasing web merchandising and email marketing utilization and optimization.
Most customer marketing managers use their skills in "project management," "customer satisfaction," and "digital marketing" to do their jobs. You can find more detail on essential customer marketing manager responsibilities here:
Analytical skills. One of the key soft skills for a customer marketing manager to have is analytical skills. You can see how this relates to what customer marketing managers do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a customer marketing manager resume shows how customer marketing managers use analytical skills: "developed expertise in a/b testing, analytics, and technical skill needed to manage data. "
Communication skills. Many customer marketing manager duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a customer marketing manager will need this skill often in their role. This resume example is just one of many ways customer marketing manager responsibilities rely on communication skills: "lead contact on dell smb crm team for mb marketing communications team. "
Creativity. Another skill that relates to the job responsibilities of customer marketing managers is creativity. This skill is critical to many everyday customer marketing manager duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "performed extensive a/b testing to identify best performing creatives, formats, segments and programs. "
Interpersonal skills. customer marketing manager responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows what customer marketing managers do with interpersonal skills on a typical day: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. A commonly-found skill in customer marketing manager job descriptions, "organizational skills" is essential to what customer marketing managers do. Customer marketing manager responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how customer marketing manager duties rely on organizational skills in this resume example: "performed day-to-day project management and organizational support activities. "
The three companies that hire the most customer marketing managers are:
- G2 Partners50 customer marketing managers jobs
- Asure Software8 customer marketing managers jobs
- insightsoftware7 customer marketing managers jobs
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Compare different customer marketing managers
Customer marketing manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
These skill sets are where the common ground ends though. The responsibilities of a customer marketing manager are more likely to require skills like "customer satisfaction," "customer insights," "strategic plan," and "product development." On the other hand, a job as a manager, field marketing requires skills like "salesforce," "b2b marketing," "demand generation," and "grass." As you can see, what employees do in each career varies considerably.
Managers, field marketing earn the highest salaries when working in the technology industry, with an average yearly salary of $100,565. On the other hand, customer marketing managers are paid more in the education industry with an average salary of $111,764.On average, managers, field marketing reach lower levels of education than customer marketing managers. Managers, field marketing are 5.2% less likely to earn a Master's Degree and 0.3% more likely to graduate with a Doctoral Degree.Customer marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that customer marketing manager responsibilities requires skills like "customer insights," "strategic plan," "data analysis," and "consumer insights." But a senior manager of marketing might use other skills in their typical duties, such as, "sr," "kpis," "patients," and "b2b marketing."
Senior managers of marketing earn a higher average salary than customer marketing managers. But senior managers of marketing earn the highest pay in the technology industry, with an average salary of $126,981. Additionally, customer marketing managers earn the highest salaries in the education with average pay of $111,764 annually.Average education levels between the two professions vary. Senior managers of marketing tend to reach similar levels of education than customer marketing managers. In fact, they're 4.5% more likely to graduate with a Master's Degree and 0.3% more likely to earn a Doctoral Degree.Customer marketing manager vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
The required skills of the two careers differ considerably. For example, customer marketing managers are more likely to have skills like "customer satisfaction," "product line," "customer insights," and "consumer insights." But a marketing strategist is more likely to have skills like "social media marketing," "content strategy," "healthcare," and "powerpoint."
Marketing strategists earn the best pay in the technology industry, where they command an average salary of $100,214. Customer marketing managers earn the highest pay from the education industry, with an average salary of $111,764.Most marketing strategists achieve a similar degree level compared to customer marketing managers. For example, they're 0.8% less likely to graduate with a Master's Degree, and 0.4% less likely to earn a Doctoral Degree.Customer marketing manager vs. Marketing supervisor
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Types of customer marketing manager
Updated January 8, 2025
