Database marketing manager demographics and statistics in the US
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Database marketing manager demographics by:
Database marketing manager gender statistics
43.5% of database marketing managers are women and 56.5% of database marketing managers are men.
- Male, 56.5%
- Female, 43.5%
Database marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 56.5% |
| Female | 43.5% |
Database marketing manager gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$112,852
Female income
$108,392
Database marketing manager gender ratio over time
This data breaks down the percentage of men and women in database marketing manager positions over time. Currently, 43.5% of database marketing managers are female.
Database marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 74.77% | 25.23% |
| 2011 | 74.48% | 25.52% |
| 2012 | 75.01% | 24.99% |
| 2013 | 74.95% | 25.05% |
| 2014 | 73.40% | 26.60% |
| 2015 | 73.00% | 27.00% |
| 2016 | 72.89% | 27.11% |
| 2017 | 72.00% | 28.00% |
| 2018 | 58.73% | 41.27% |
| 2019 | 57.67% | 42.33% |
| 2020 | 56.09% | 43.91% |
| 2021 | 56.47% | 43.53% |
Database marketing manager related jobs gender ratio
We compared database marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Database Marketing Manager | 56% | 44% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Database marketing manager demographics by race
The most common ethnicity among database marketing managers is White, which makes up 74.6% of all database marketing managers. Comparatively, 8.7% of database marketing managers are Hispanic or Latino and 8.2% of database marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Database marketing manager race
| Database marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Database marketing manager race and ethnicity over time
See how database marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Database marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Database marketing manager wage gap by race
According to our data, asian database marketing managers have the highest average salary compared to other ethnicities. Black or african american database marketing managers have the lowest average salary at $108,393.
| Ethnicity | Salary |
|---|---|
| Unknown | $112,446 |
| White | $112,088 |
| Black or African American | $108,393 |
| Asian | $119,821 |
| Hispanic or Latino | $111,814 |
Average database marketing manager age
See how the average age of database marketing managers varies based on ethnicity and gender.
Male
Female
Database marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Database marketing manager age breakdown
The average age of database marketing managers is 40+ years years old, representing 44% of the database marketing manager population.
Database marketing manager age breakdown
| Database Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Database marketing manager educational attainment
The most common degree for database marketing managers is bachelor's degree, with 77% of database marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 17% and master's degree degree at 4%.
- Bachelor's, 77%
- Master's, 17%
- Associate, 4%
- High School Diploma, 1%
- Other Degrees, 1%
Database marketing managers by degree level
| Database marketing manager degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Master's | 17% |
| Associate | 4% |
| High School Diploma | 1% |
| Other Degrees | 1% |
Database marketing manager jobs you might like
Database marketing manager wage gap by degree level
According to the data, database marketing managers with a Doctorate degree earn more than those without, at $129,376 annually. With a Master's degree, database marketing managers earn a median annual income of $125,465 compared to $115,020 for database marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $125,465 |
| Bachelor's Degree | $115,020 |
| Doctorate Degree | $129,376 |
Database marketing manager employment statistics
Most database marketing managers work for a private in the hospitality industry.
Company size where database marketing managers work
Below, you can see the size of companies where database marketing managers work.
Database marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 15% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 32% |
| > 10,000 employees | 29% |
Database marketing manager jobs by company type
Employees with the database marketing manager job title have their preferences when it comes to working for a company. For instance, most database marketing managers prefer to work at private companies over public companies.
Database marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 36% |
| Private | 61% |
| Government | 1% |
Database marketing manager jobs by industry
The most common industries for database marketing managers are hospitality, technology and media.
Database marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 13% |
| Hospitality | 12% |
| Technology | 11% |
| Media | 10% |
| Retail | 9% |
| Finance | 8% |
| Professional | 8% |
| Telecommunication | 6% |
| Manufacturing | 5% |
| Health Care | 4% |
| Internet | 2% |
| Insurance | 2% |
| Real Estate | 2% |
| Education | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Automotive | 1% |
| Construction | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Start-up | 1% |
Database marketing manager turnover and employment statistics
Database marketing manager unemployment rate over time
The unemployment rate for database marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Database marketing manager unemployment rate by year
| Year | Database marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average database marketing manager tenure
The average database marketing manager stays at their job for 1-2 years, based on the 622 database marketing managers resumes in Zippia's database.
Database marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 10% |
| 1-2 years | 47% |
| 3-4 years | 19% |
| 5-7 years | 11% |
| 8-10 years | 6% |
| 11+ years | 6% |
Database marketing manager LGBT ratio compared to similar jobs
Review the percent of database marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| E-Commerce Director | 7.25% | 82,963 |
| Promotion Manager | 9.54% | 8,515 |
| Database Marketing Manager | 9.86% | - |
| Public Relations/Communications Manager | 16.11% | 33,089 |
Similar database marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| E-Commerce Director | 7.25% | 82,963 |
| Promotion Manager | 9.54% | 8,515 |
| Public Relations/Communications Manager | 16.11% | 33,089 |
Foreign languages spoken by database marketing managers
The most common foreign language among database marketing managers is Spanish at 46.2%. The second-most popular foreign language spoken is Portuguese at 15.4% and French is the third-most popular at 15.4%.
- Spanish, 46.2%
- Portuguese, 15.4%
- French, 15.4%
- German, 7.7%
- Russian, 7.7%
- Other, 7.6%
Database marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 46.2% |
| Portuguese | 15.4% |
| French | 15.4% |
| German | 7.7% |
| Russian | 7.7% |
| Other | 7.6% |
