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Database marketing manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Dr. Sooho Lee,

Dr. Sooho Lee

Below we've compiled a list of the most critical database marketing manager skills. We ranked the top skills for database marketing managers based on the percentage of resumes they appeared on. For example, 20.1% of database marketing manager resumes contained digital marketing as a skill. Continue reading to find out what skills a database marketing manager needs to be successful in the workplace.

15 database marketing manager skills for your resume and career

1. Digital Marketing

Here's how database marketing managers use digital marketing:

Performed or facilitated training for staff including website management, website optimization, effective communications with the customers through digital marketing.
Introduced digital marketing program to create unique and differentiated marketing and advertising solutions designed to expand customer base and increase revenue.

2. Marketing Campaigns

Here's how database marketing managers use marketing campaigns:

Implemented a campaign strategy database review process to ensure consistent organization-wide tracking of marketing campaigns and customer targeting activities.
Coordinated marketing research summit that increased communication, ensured accurate planning / forecasts and increased effectiveness of marketing campaigns.

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how database marketing managers use crm:

Participated in bi-monthly internal CRM steering committee as a representative of marketing business users Inside Sales Associate Manager.
Led innovative customer relationship management (CRM) department for a premier niche marketing casino hotel enterprise

4. Email Marketing

Here's how database marketing managers use email marketing:

Developed/implemented direct mail and email marketing plans in correlation with property marketing strategy.
Participate in monthly property performance meetings where DM and Email marketing efforts are reviewed.

5. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how database marketing managers use salesforce:

Customized SalesForce to streamline daily sales rep activity.
Set an average of 250 to 275 B2B appointments per year for our outside representatives building an active Salesforce pipeline.

6. Tableau

Here's how database marketing managers use tableau:

Developed and deployed quality T-SQL codes, store procedures, and queries, and provided data reports by Tableau.
Direct a team of contractors to build automated Tableau Server reporting dashboards that are powered by Big Data through Hive.

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7. B Testing

Here's how database marketing managers use b testing:

Supervised go-to-market of several SEM product launches across international properties by aligning teams through the never-been-done before A/B testing methodology.
Developed promotional landing pages including a/b testing and customized content to drive conversion to meet campaign goals

8. Database Marketing

Here's how database marketing managers use database marketing:

Served as the marketing solutions professional within the Database Marketing organization servicing retail credit card clients.
Produced a comprehensive future-state vision for the Database List Management team as Consultant, Database Marketing.

9. SAS

SAS stands for Statistical Analysis System which is a Statistical Software designed by SAS institute. This software enables users to perform advanced analytics and queries related to data analytics and predictive analysis. It can retrieve data from different sources and perform statistical analysis on it.

Here's how database marketing managers use sas:

Analyzed Oracle database using SAS and SPSS to provide business intelligence and define consumer and business segmentation strategies.
Leveraged the SAS Customer Intelligence Studio to maintain and process several automated email campaigns on a weekly basis.

10. E-Mail Campaigns

Here's how database marketing managers use e-mail campaigns:

Developed annual catalog circulation campaigns for 12 general catalogs and 26 specialty catalogs and e-mail campaigns.
Executed e-mail campaigns from list definition through to tracking and reporting.

11. Data Analysis

Here's how database marketing managers use data analysis:

Direct mail/marketing: Recommended direct mail campaigns and targeted customer segments based on data analysis.
Provided guidance and recommendations based on data analysis of targeted audience and budget constraints.

12. Customer Segmentation

Here's how database marketing managers use customer segmentation:

Initiated the first use of Logistic regression and customer segmentation.
Build customer segmentation, offers and campaigns.

13. Customer Data

Here's how database marketing managers use customer data:

Analyzed customer databases, determined targets and generated mailing lists for direct marketing projects for advertising sales.
Assisted programmers in developing user requirements for accessing customer data via Micro Strategies' database solution.

14. Extraction

Here's how database marketing managers use extraction:

Conduct data extraction and preparation using SQL; final represent done with Excel pivot tables.
Performed detailed extractions and delivered critical client data in support of the marketing group.

15. Lead Generation

Here's how database marketing managers use lead generation:

Directed lead generation program and defined KPI's including open rates, click-through, conversion rates, and ROI analysis.
Formed calling lists for lead generation, benchmark survey, and customer satisfaction survey projects in call center application.

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What skills help Database Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on database marketing manager resumes?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

The most important skills should be analytical, communication, strategic planning, and leadership skills.

What soft skills should all database marketing managers possess?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Communication, networking, and interpersonal skills.

What hard/technical skills are most important for database marketing managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

Do you want to know more?

List of database marketing manager skills to add to your resume

The most important skills for a database marketing manager resume and required skills for a database marketing manager to have include:

Digital Marketing
Marketing Campaigns
CRM
Email Marketing
Salesforce
Tableau
B Testing
Database Marketing
SAS
E-Mail Campaigns
Data Analysis
Customer Segmentation
Customer Data
Extraction
Lead Generation
Campaign Management

SQL Server
Data Warehouse
Channel Marketing
KPIs
Campaign Execution
ROI
Data Hygiene
Telemarketing
Data Quality
Customer Acquisition
Database Management
Unica
ETL
Marketing Analytics
Market Research
Data Integrity

HTML
Vendor Relationships
Conversion Rates
Response Rates
Customer Retention
Statistical Analysis
Campaign Results
Management System
Campaign Analysis
Custom Reports
Unix
Aprimo
Ad-Hoc Analysis
Customer Profile
Customer Relationships
Database Systems

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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