What does a digital communications manager do?
A digital communications manager is an individual who is responsible for promoting the products and goals of an organization to the public using the latest digital marketing strategies. Digital communications managers are required to supervise the daily ownership of the content and management of the organization's website and other digital platforms owned by them. They must work closely with the organization's campaign staff so that they can identify compelling ideas for web stories and maintain a content pipeline. Digital communications managers are also required to be up-to-date with current digital trends and developments.
Digital communications manager responsibilities
Here are examples of responsibilities from real digital communications manager resumes:
- Manage an internal development and QA staff with on-going freelance/contractor support.
- Founded and maintain the department HTML newsletter.
- Create daily video memes and post to Facebook.
- Create and maintain content production for Facebook page.
- Lead re-design of entire site; build out all pages myself within a WordPress template.
- Develop and execute a CRM strategy using customer behavior data to increase customer retention.
- Assist with editing and copywriting for various projects.
- Maintain company data integrity using SQL server.
Digital communications manager skills and personality traits
We calculated that 8% of Digital Communications Managers are proficient in SEO, PowerPoint, and A/B. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Digital Communications Managers that have these skills listed on their resume here:
- SEO, 8%
Create keyword and inter-linking media for successful organic Search Engine Optimization, (SEO).
- PowerPoint, 6%
Edited footage for a final international expo PowerPoint presentation
- A/B, 5%
Monitored web visitor behavior, identified opportunities to improve success metrics and validated those recommendations with A/B and multivariate testing.
- KPIs, 5%
Established and spearheaded Digital Optimization Teams by business, focusing improvement efforts on agreed upon KPIs linking clearly defined business objectives.
- Digital Marketing, 5%
Manage digital marketing and communication operational functions.
- Twitter, 4%
Designed and produced timely, compelling copy and graphic content for Facebook, Twitter, and House.
"seo," "powerpoint," and "a/b" are among the most common skills that digital communications managers use at work. You can find even more digital communications manager responsibilities below, including:
Analytical skills. To carry out their duties, the most important skill for a digital communications manager to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Digital communications managers often use analytical skills in their day-to-day job, as shown by this real resume: "developed and implemented content strategy, metrics reporting and analysis. "
Communication skills. Another essential skill to perform digital communications manager duties is communication skills. Digital communications managers responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Digital communications managers also use communication skills in their role according to a real resume snippet: "work includes content development, activity monitoring, and responding to user communication. "
Creativity. digital communications managers are also known for creativity, which are critical to their duties. You can see how this skill relates to digital communications manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A digital communications manager resume example shows how creativity is used in the workplace: "monitored online trends created digital marketing and creative content for facebook, twitter, and linkedin. "
Organizational skills. For certain digital communications manager responsibilities to be completed, the job requires competence in "organizational skills." The day-to-day duties of a digital communications manager rely on this skill, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." For example, this snippet was taken directly from a resume about how this skill applies to what digital communications managers do: "manage the web production team and organizational digital content calendar. "
The three companies that hire the most digital communications managers are:
- Guidehouse54 digital communications managers jobs
- Educators for Excellence
6 digital communications managers jobs
- WebFX5 digital communications managers jobs
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Compare different digital communications managers
Digital communications manager vs. Manager, strategy
A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.
While similarities exist, there are also some differences between digital communications managers and manager, strategy. For instance, digital communications manager responsibilities require skills such as "powerpoint," "a/b," "sem," and "instagram." Whereas a manager, strategy is skilled in "project management," "portfolio," "client facing," and "business development." This is part of what separates the two careers.
Managers, strategy really shine in the technology industry with an average salary of $116,769. Comparatively, digital communications managers tend to make the most money in the media industry with an average salary of $81,729.The education levels that managers, strategy earn slightly differ from digital communications managers. In particular, managers, strategy are 17.4% more likely to graduate with a Master's Degree than a digital communications manager. Additionally, they're 0.4% more likely to earn a Doctoral Degree.Digital communications manager vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that digital communications manager responsibilities requires skills like "seo," "a/b," "sem," and "digital channels." But a head of marketing might use other skills in their typical duties, such as, "channel marketing," "brand management," "marketing mix," and "b2b marketing."
On average, heads of marketing earn a higher salary than digital communications managers. Some industries support higher salaries in each profession. Interestingly enough, heads of marketing earn the most pay in the media industry with an average salary of $134,857. Whereas digital communications managers have higher pay in the media industry, with an average salary of $81,729.In general, heads of marketing achieve higher levels of education than digital communications managers. They're 7.3% more likely to obtain a Master's Degree while being 0.4% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for digital communications managers in the next 3-5 years?
Dr. Esther Swilley
Marketing Department Head, Associate Professor, L.L. McAninch Chair of Business Administration, Kansas State University
Digital communications manager vs. Web manager
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from digital communications manager resumes include skills like "seo," "digital channels," "digital content," and "content strategy," whereas a web manager is more likely to list skills in "html css," "web content," "css," and "emerging technologies. "
Most web managers achieve a similar degree level compared to digital communications managers. For example, they're 2.9% less likely to graduate with a Master's Degree, and 0.4% less likely to earn a Doctoral Degree.Digital communications manager vs. Product manager
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Types of digital communications manager
Updated January 8, 2025
