Digital product manager job description
Updated March 14, 2024
9 min read
A digital product manager is a multi-faceted professional responsible for the oversight and development of a digital product, from its inception to its release and further. Their duties include researching market trends, creating and supporting a marketing and development strategy, and conducting user research.
Find better candidates in less time
Post a job on Zippia and take the best from over 7 million monthly job seekers.
Example digital product manager requirements on a job description
Digital product manager requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in digital product manager job postings.
Sample digital product manager requirements
- Proficiency in Agile methodology
- Strong understanding of digital technology
- Experience with product development life cycle
- Ability to analyze data and make data-driven decisions
- Project management skills
Sample required digital product manager soft skills
- Excellent communication and interpersonal skills
- Ability to work collaboratively across teams
- Creative problem-solving skills
- Strong leadership and management skills
- Adaptability and flexibility in a fast-paced environment
Digital product manager job description example 1
Petco Holdings, Inc. digital product manager job description
C ome work at a place where innovation and teamwork come together to support the most exciting missions in the world!
General Summary:Responsible for driving the vision and execution of digital products (i.e., software applications) or elements of a product, and developing long-term product plans. Generally, works under minimal supervision on 1-3 features of medium complexity and/or an entire application.Principle Duties and Responsibilities: (approximate percentage of time spent)
+ Studies end-user needs, defines product features and coordinates activities across teams to meet quality standards, project deadlines and business objectives. Activities include: gathering and writing requirements for medium and large application features; conducting competitive analyses; and using product discovery techniques to aid in prioritization of features (e.g., A/B, surveys, interviews, etc.). (60%)
+ Develops long-term product plans (i.e., roadmaps), and leads stakeholders through the roadmap process for assigned product(s). Activities include: conferring with engineering, marketing, clients, prospects, operations, legal and others, and developing financial models to aid in prioritization. (20%)
+ Monitors and reports on product utilization and identifies trends. (10%)
+ Provides guidance to less-experienced staff. (10%)
Minimum Qualifications:
+ Bachelor's degree in information technology, computer science, marketing, business administration or related field, 6 years of experience as a Product Manager or a similar role in an Agile, Scrum, Kanban or similar software application development and/or project management team environment, or an equivalent combination of education, experience and/or training.
+ Strong customer facing digital subject matter expertise with experience working on medium complexity features and/or an entire software application.
Disclaimer:The above information on this description has been designed to indicate the general nature and level of work performed by employees assigned to this job (within this classification). It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required for employees assigned to this job.
Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
General Summary:Responsible for driving the vision and execution of digital products (i.e., software applications) or elements of a product, and developing long-term product plans. Generally, works under minimal supervision on 1-3 features of medium complexity and/or an entire application.Principle Duties and Responsibilities: (approximate percentage of time spent)
+ Studies end-user needs, defines product features and coordinates activities across teams to meet quality standards, project deadlines and business objectives. Activities include: gathering and writing requirements for medium and large application features; conducting competitive analyses; and using product discovery techniques to aid in prioritization of features (e.g., A/B, surveys, interviews, etc.). (60%)
+ Develops long-term product plans (i.e., roadmaps), and leads stakeholders through the roadmap process for assigned product(s). Activities include: conferring with engineering, marketing, clients, prospects, operations, legal and others, and developing financial models to aid in prioritization. (20%)
+ Monitors and reports on product utilization and identifies trends. (10%)
+ Provides guidance to less-experienced staff. (10%)
Minimum Qualifications:
+ Bachelor's degree in information technology, computer science, marketing, business administration or related field, 6 years of experience as a Product Manager or a similar role in an Agile, Scrum, Kanban or similar software application development and/or project management team environment, or an equivalent combination of education, experience and/or training.
+ Strong customer facing digital subject matter expertise with experience working on medium complexity features and/or an entire software application.
Disclaimer:The above information on this description has been designed to indicate the general nature and level of work performed by employees assigned to this job (within this classification). It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required for employees assigned to this job.
Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
Post a job for free, promote it for a fee
Digital product manager job description example 2
General Motors digital product manager job description
Who We Are
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all. Our diverse team brings their collective passion to deliver on this ambitious future in Europe. We are proud of our achievements across the globe however we have the biggest opportunity to change the way people live, move, and connect in Europe. Together, for everyone.
Who We Look For
We look for the bold - those willing to respectfully share their ideas and listen to others. We seek out the innovators - those who challenge the status quo when their vision requires a new way of thinking. We reach for the collaborators - those who understand that a diverse team is stronger than any one individual. We seek the self-motivated - those who ask questions, and never stop looking at what's next.
About the GM Europe Customer Experience & Connectivity Team
Members of the GM Europe Customer Experience & Connectivity Team will be pioneers in the EV movement, energized to connect people to what matters and create a movement towards a better, more sustainable future for all. Our passion fuels our focus to be the best - a Customer Experience icon inspiring trust, passion, and confidence in our brands. We put employee and customer safety first - always! We act as one team, driven to make everything and everyone around us better. We love delighting customers, bringing together the most innovative, digitally centric human experiences customers love. We strive for excellence through empowered teams, business agility, and continuous learning resulting in a most admired place to work.
About the Position: CX Digital Product Manager - Ownership
The ideal candidate for the CX Digital Product Manager - Own/Use/Share position embodies GM's Behaviors and is driven to create industry defining ownership experiences for our customers. Bringing a growth mindset, this position will lead the development of D2C digital product strategy for Own / Use / Share aimed at building personalized, engaging, effortless, long-term customer relationships resulting in greater share of wallet and brand affinity. Partnering with groups such as Digital Business Teams, Brand Marketing, Product, Network & Distribution and Agile Development Teams, this position will collaborate with leaders across GM to redefine the way customers access and engage in the own, use, and share ecosystem. This position requires someone who is a self-starter, fast learner and always thinks customer first. A progressive track record with a proven ability to lead change, collaborate across all functions, and effectively prioritize in an ambiguous / fast-paced environment is a must.
Key Responsibilities
Leverage multiple data sources such as customer research, analytics, and insights to prioritize a set of D2C ownership experiences Partner with technical teams to execute requirements definition, development, and implementation Work with product marketing to ensure ability to launch marketing strategies and share accountability for business outcomes Provide direction to analytics, market research, and applied insights teams on what concepts require investigation and validation to support new demand opportunities.Leverage SAFe Agile practices to manage the product backlog across all enterprise needs to determine optimal development activities Manage and prioritize issues and enhancements impeding the product's quality or adoption in the market for continuous improvement Distill the essence of our customer's needs, and represent as well-defined Product Briefs, Epics, and FeaturesLead planning and product definition throughout the product lifecycle and maintenance Drive global alignment and execution of new and future products and features Determine integration and rollout across applicable vehicle programs Coordinate with UX/UI to apply end-to-end channel strategy to develop experiences and products Balance product feature requests vs. marketing, design, and other requirements Anticipate customer experience and value risk throughout the technical development process Define requirements and needs for product performance analytics and reporting to maintain clear visibility on how the product quality and adoption is performing in the market Direct product/service imperatives, including product/service scorecard development and financial/resource risk assessment Facilitate and lead cross-functional product execution teams Guide issues and uncertainties through effective decision framing and working towards resolution Keep abreast of current consumer trends, competitive activity, and technology advancements
Required Qualifications:
Bachelor's degree required Product management experience Familiarity or experience with product lifecycle management Knowledge of D2C business model Capacity to consolidate multiple sources of disparate information into easy-to-understand views for leadership Ability to translate global and regional trends and insights into meaningful product attributes Propensity to influence and implement ideas cross functionally with appropriate level of regionalization Capability to develop product roadmap and lead product from concept to market launch Experience with agile product development practices
Preferred Skills:
Customer Focus - ability to gather customer insights and prioritize product features appropriately Cross functional collaboration skills and the ability to handle ambiguity Organizational and learning agility Business and technical acumen Prior Experience in working with/for D2C automotive retail
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all. Our diverse team brings their collective passion to deliver on this ambitious future in Europe. We are proud of our achievements across the globe however we have the biggest opportunity to change the way people live, move, and connect in Europe. Together, for everyone.
Who We Look For
We look for the bold - those willing to respectfully share their ideas and listen to others. We seek out the innovators - those who challenge the status quo when their vision requires a new way of thinking. We reach for the collaborators - those who understand that a diverse team is stronger than any one individual. We seek the self-motivated - those who ask questions, and never stop looking at what's next.
About the GM Europe Customer Experience & Connectivity Team
Members of the GM Europe Customer Experience & Connectivity Team will be pioneers in the EV movement, energized to connect people to what matters and create a movement towards a better, more sustainable future for all. Our passion fuels our focus to be the best - a Customer Experience icon inspiring trust, passion, and confidence in our brands. We put employee and customer safety first - always! We act as one team, driven to make everything and everyone around us better. We love delighting customers, bringing together the most innovative, digitally centric human experiences customers love. We strive for excellence through empowered teams, business agility, and continuous learning resulting in a most admired place to work.
About the Position: CX Digital Product Manager - Ownership
The ideal candidate for the CX Digital Product Manager - Own/Use/Share position embodies GM's Behaviors and is driven to create industry defining ownership experiences for our customers. Bringing a growth mindset, this position will lead the development of D2C digital product strategy for Own / Use / Share aimed at building personalized, engaging, effortless, long-term customer relationships resulting in greater share of wallet and brand affinity. Partnering with groups such as Digital Business Teams, Brand Marketing, Product, Network & Distribution and Agile Development Teams, this position will collaborate with leaders across GM to redefine the way customers access and engage in the own, use, and share ecosystem. This position requires someone who is a self-starter, fast learner and always thinks customer first. A progressive track record with a proven ability to lead change, collaborate across all functions, and effectively prioritize in an ambiguous / fast-paced environment is a must.
Key Responsibilities
Leverage multiple data sources such as customer research, analytics, and insights to prioritize a set of D2C ownership experiences Partner with technical teams to execute requirements definition, development, and implementation Work with product marketing to ensure ability to launch marketing strategies and share accountability for business outcomes Provide direction to analytics, market research, and applied insights teams on what concepts require investigation and validation to support new demand opportunities.Leverage SAFe Agile practices to manage the product backlog across all enterprise needs to determine optimal development activities Manage and prioritize issues and enhancements impeding the product's quality or adoption in the market for continuous improvement Distill the essence of our customer's needs, and represent as well-defined Product Briefs, Epics, and FeaturesLead planning and product definition throughout the product lifecycle and maintenance Drive global alignment and execution of new and future products and features Determine integration and rollout across applicable vehicle programs Coordinate with UX/UI to apply end-to-end channel strategy to develop experiences and products Balance product feature requests vs. marketing, design, and other requirements Anticipate customer experience and value risk throughout the technical development process Define requirements and needs for product performance analytics and reporting to maintain clear visibility on how the product quality and adoption is performing in the market Direct product/service imperatives, including product/service scorecard development and financial/resource risk assessment Facilitate and lead cross-functional product execution teams Guide issues and uncertainties through effective decision framing and working towards resolution Keep abreast of current consumer trends, competitive activity, and technology advancements
Required Qualifications:
Bachelor's degree required Product management experience Familiarity or experience with product lifecycle management Knowledge of D2C business model Capacity to consolidate multiple sources of disparate information into easy-to-understand views for leadership Ability to translate global and regional trends and insights into meaningful product attributes Propensity to influence and implement ideas cross functionally with appropriate level of regionalization Capability to develop product roadmap and lead product from concept to market launch Experience with agile product development practices
Preferred Skills:
Customer Focus - ability to gather customer insights and prioritize product features appropriately Cross functional collaboration skills and the ability to handle ambiguity Organizational and learning agility Business and technical acumen Prior Experience in working with/for D2C automotive retail
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Dealing with hard-to-fill positions? Let us help.
Digital product manager job description example 3
H&M digital product manager job description
Opportunity Snapshot:
A Digital Product Manager creates the product roadmap and defines the strategic vision for their product driven by the overall vision. They have a deep understanding of the target market/industry and build close relationships with key collaboration partners to ensure that the team's effort is aligned with overall strategy. A Digital Product Manager aligns priorities with other teams while identifying, building, and managing strategic partnership across the different teams. They work closely within their team and key collaboration partners to ensure business value and user feedback is translated into new developments when necessary. Digital Product Managers will be accountable for specific business KPIs based on the area of the product they are focused on.
The Digital Product Manager has great product leadership skills, believes in a non-hierarchical culture of collaboration, transparency, safety, and trust. Working with a focus on value creation, growth and serving customers with full ownership and accountability. Delivering exceptional customer and business results .
The Product Services team sit at the core of H&M's future micro-service architecture. Our Product APIs make sure H&M's product information is consolidated, distributed and easy to use across apps, websites, and internal tools. The team operates at the core of H&M's future e-commerce experience and plays a vital part no matter where we meet our customers.
Core Responsibilities:
Lead the Product - accountable for maximizing the value of the product resulting from the work of the team
Set ambitious and clear product vision and communicate it effectively to key stakeholders and the product team
Understands and contributes to the end-to-end team output strategy from inception to production
Collaboration with stakeholders to ensure digital vision and products align within product strategy and requirements
Responsible for product specific OKRs and KPIs once solution enters production and communicate regular tracking to collaboration partners
Own and maintain the backlog and prioritize based on the given OKRs and KPIs
Align with other Product Managers to ensure interfaces to other Products and shared OKRs and KPIs are maintained
Understands financial impact of Team and Product related decisions
Utilizes market and industry knowledge to translate user needs into user stories and acceptance criteria for their product
Define, implements and track performance metrics once solutions enter production
Work close with Product Design to Integrate usability studies and research into product requirements to enhance user satisfaction and ensure customer driven design
A Digital Product Manager creates the product roadmap and defines the strategic vision for their product driven by the overall vision. They have a deep understanding of the target market/industry and build close relationships with key collaboration partners to ensure that the team's effort is aligned with overall strategy. A Digital Product Manager aligns priorities with other teams while identifying, building, and managing strategic partnership across the different teams. They work closely within their team and key collaboration partners to ensure business value and user feedback is translated into new developments when necessary. Digital Product Managers will be accountable for specific business KPIs based on the area of the product they are focused on.
The Digital Product Manager has great product leadership skills, believes in a non-hierarchical culture of collaboration, transparency, safety, and trust. Working with a focus on value creation, growth and serving customers with full ownership and accountability. Delivering exceptional customer and business results .
The Product Services team sit at the core of H&M's future micro-service architecture. Our Product APIs make sure H&M's product information is consolidated, distributed and easy to use across apps, websites, and internal tools. The team operates at the core of H&M's future e-commerce experience and plays a vital part no matter where we meet our customers.
Core Responsibilities:
Lead the Product - accountable for maximizing the value of the product resulting from the work of the team
Set ambitious and clear product vision and communicate it effectively to key stakeholders and the product team
Understands and contributes to the end-to-end team output strategy from inception to production
Collaboration with stakeholders to ensure digital vision and products align within product strategy and requirements
Responsible for product specific OKRs and KPIs once solution enters production and communicate regular tracking to collaboration partners
Own and maintain the backlog and prioritize based on the given OKRs and KPIs
Align with other Product Managers to ensure interfaces to other Products and shared OKRs and KPIs are maintained
Understands financial impact of Team and Product related decisions
Utilizes market and industry knowledge to translate user needs into user stories and acceptance criteria for their product
Define, implements and track performance metrics once solutions enter production
Work close with Product Design to Integrate usability studies and research into product requirements to enhance user satisfaction and ensure customer driven design
Start connecting with qualified job seekers
Resources for employers posting digital product manager jobs
Average cost of hiring
Recruitment statistics
How to write a job description
Examples of work conditions
Digital product manager job description FAQs
Ready to start hiring?
Updated March 14, 2024
Updated March 14, 2024