Direct marketing coordinator demographics and statistics in the US
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Direct marketing coordinator demographics by:
Direct marketing coordinator gender statistics
72.2% of direct marketing coordinators are women and 27.8% of direct marketing coordinators are men.
- Female, 72.2%
- Male, 27.8%
Direct marketing coordinator gender ratio
| Gender | Percentages |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
Direct marketing coordinator gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$82,445
Female income
$78,094
Direct marketing coordinator gender ratio over time
This data breaks down the percentage of men and women in direct marketing coordinator positions over time. Currently, 72.2% of direct marketing coordinators are female.
Direct marketing coordinator gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 35.09% | 64.91% |
| 2011 | 32.86% | 67.14% |
| 2012 | 33.08% | 66.92% |
| 2013 | 30.07% | 69.93% |
| 2014 | 30.10% | 69.90% |
| 2015 | 31.97% | 68.03% |
| 2016 | 31.30% | 68.70% |
| 2017 | 31.27% | 68.73% |
| 2018 | 30.45% | 69.55% |
| 2019 | 29.30% | 70.70% |
| 2020 | 27.25% | 72.75% |
| 2021 | 27.84% | 72.16% |
Direct marketing coordinator related jobs gender ratio
We compared direct marketing coordinators with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Direct Marketing Coordinator | 28% | 72% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Direct marketing coordinator demographics by race
The most common ethnicity among direct marketing coordinators is White, which makes up 67.2% of all direct marketing coordinators. Comparatively, 12.2% of direct marketing coordinators are Hispanic or Latino and 10.3% of direct marketing coordinators are Asian.
- White, 67.2%
- Hispanic or Latino, 12.2%
- Asian, 10.3%
- Black or African American, 5.1%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.2%
Direct marketing coordinator race
| Direct marketing coordinator race | Percentages |
|---|---|
| White | 67.2% |
| Hispanic or Latino | 12.2% |
| Asian | 10.3% |
| Black or African American | 5.1% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.2% |
Direct marketing coordinator race and ethnicity over time
See how direct marketing coordinator racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Direct marketing coordinator race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.15% | 5.30% | 8.10% | 8.64% |
| 2011 | 74.45% | 5.30% | 8.53% | 9.60% |
| 2012 | 74.51% | 5.50% | 7.82% | 9.83% |
| 2013 | 74.27% | 5.72% | 7.27% | 9.85% |
| 2014 | 74.60% | 5.15% | 8.44% | 9.30% |
| 2015 | 73.55% | 4.73% | 8.74% | 10.00% |
| 2016 | 71.78% | 5.90% | 8.96% | 10.90% |
| 2017 | 71.75% | 5.76% | 9.03% | 10.51% |
| 2018 | 71.06% | 5.42% | 9.04% | 11.10% |
| 2019 | 71.39% | 5.31% | 9.25% | 11.16% |
| 2020 | 69.49% | 4.76% | 9.33% | 12.02% |
| 2021 | 67.21% | 5.11% | 10.35% | 12.21% |
Direct marketing coordinator wage gap by race
According to our data, asian direct marketing coordinators have the highest average salary compared to other ethnicities. Black or african american direct marketing coordinators have the lowest average salary at $75,370.
| Ethnicity | Salary |
|---|---|
| Unknown | $80,131 |
| White | $83,729 |
| Black or African American | $75,370 |
| Asian | $92,515 |
| Hispanic or Latino | $81,422 |
Average direct marketing coordinator age
See how the average age of direct marketing coordinators varies based on ethnicity and gender.
Male
Female
Direct marketing coordinator age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Direct marketing coordinator age breakdown
The average age of direct marketing coordinators is 30-40 years years old, representing 35% of the direct marketing coordinator population.
Direct marketing coordinator age breakdown
| Direct Marketing Coordinator Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Direct marketing coordinator educational attainment
- Bachelor's, 79%
- Master's, 9%
- Associate, 7%
- High School Diploma, 3%
- Other Degrees, 2%
Direct marketing coordinators by degree level
| Direct marketing coordinator degree | Percentages |
|---|---|
| Bachelor's | 79% |
| Master's | 9% |
| Associate | 7% |
| High School Diploma | 3% |
| Other Degrees | 2% |
Direct marketing coordinator jobs you might like
Direct marketing coordinator wage gap by degree level
According to the data, direct marketing coordinators with a Doctorate degree earn more than those without, at $104,696 annually. With a Master's degree, direct marketing coordinators earn a median annual income of $103,419 compared to $86,997 for direct marketing coordinators with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $103,419 |
| Bachelor's Degree | $86,997 |
| Doctorate Degree | $104,696 |
Direct marketing coordinator employment statistics
Most direct marketing coordinators work for a private in the hospitality industry.
Company size where direct marketing coordinators work
Below, you can see the size of companies where direct marketing coordinators work.
Direct marketing coordinator jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 3% |
| 50 - 100 employees | 9% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 35% |
| > 10,000 employees | 26% |
Direct marketing coordinator jobs by company type
Employees with the direct marketing coordinator job title have their preferences when it comes to working for a company. For instance, most direct marketing coordinators prefer to work at private companies over public companies.
Direct marketing coordinator jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 30% |
| Private | 65% |
| Government | 1% |
Direct marketing coordinator jobs by industry
The most common industries for direct marketing coordinators are hospitality, media and retail.
Direct marketing coordinator industry statistics
| Industry | Percentages |
|---|---|
| Hospitality | 14% |
| Media | 11% |
| Retail | 10% |
| Non Profits | 10% |
| Fortune 500 | 10% |
| Finance | 7% |
| Manufacturing | 6% |
| Health Care | 5% |
| Professional | 5% |
| Technology | 5% |
| Transportation | 3% |
| Real Estate | 3% |
| Education | 3% |
| Insurance | 3% |
| Telecommunication | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Start-up | 1% |
| Automotive | 1% |
Direct marketing coordinator turnover and employment statistics
Direct marketing coordinator unemployment rate over time
The unemployment rate for direct marketing coordinators between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Direct marketing coordinator unemployment rate by year
| Year | Direct marketing coordinator unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average direct marketing coordinator tenure
The average direct marketing coordinator stays at their job for 1-2 years, based on the 308 direct marketing coordinators resumes in Zippia's database.
Direct marketing coordinator tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 13% |
| 1-2 years | 44% |
| 3-4 years | 19% |
| 5-7 years | 14% |
| 8-10 years | 5% |
| 11+ years | 4% |
Direct marketing coordinator LGBT ratio compared to similar jobs
Review the percent of direct marketing coordinators that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Production Cost Estimator | 4.41% | 65,882 |
| Senior Logistician | 8.65% | 2,335 |
| Recruiter | 8.93% | 37,954 |
| Direct Marketing Coordinator | 10.00% | - |
| Enlisted Advisor | 11.05% | 38,884 |
| Compliance Specialist | 11.64% | 34,610 |
| Fundraising Assistant | 19.25% | 340 |
Similar direct marketing coordinator jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Production Cost Estimator | 4.41% | 65,882 |
| Senior Logistician | 8.65% | 2,335 |
| Recruiter | 8.93% | 37,954 |
| Enlisted Advisor | 11.05% | 38,884 |
| Compliance Specialist | 11.64% | 34,610 |
| Fundraising Assistant | 19.25% | 340 |
Foreign languages spoken by direct marketing coordinators
The most common foreign language among direct marketing coordinators is Spanish at 34.6%. The second-most popular foreign language spoken is German at 11.5% and French is the third-most popular at 11.5%.
- Spanish, 34.6%
- German, 11.5%
- French, 11.5%
- Polish, 7.7%
- Swedish, 3.8%
- Other, 30.9%
Direct marketing coordinator languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 34.6% |
| German | 11.5% |
| French | 11.5% |
| Polish | 7.7% |
| Swedish | 3.8% |
| Other | 30.9% |