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Director of marketing & recruiting skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Erin Steffes Ph.D.,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical director of marketing & recruiting skills. We ranked the top skills for directors of marketing & recruiting based on the percentage of resumes they appeared on. For example, 57.3% of director of marketing & recruiting resumes contained digital marketing as a skill. Continue reading to find out what skills a director of marketing & recruiting needs to be successful in the workplace.

15 director of marketing & recruiting skills for your resume and career

1. Digital Marketing

Here's how directors of marketing & recruiting use digital marketing:
  • Designed and managed all digital marketing communications collateral including website, all web and social media marketing and email marketing.
  • Led digital marketing and social media strategy, design, development and execution for specialty programs and other corporate initiatives.

2. Human Resources

Human resources is a set of people in a business or a corporation that are designated to locate, interview, and recruit new employees into the company. They are also responsible to maintain the integrity of the employees and help them sort their problems out. They try to introduce and manage employee-benefit programs.

Here's how directors of marketing & recruiting use human resources:
  • Partner with Human Resources to identify potential issues and actively participate in confidential resolutions.
  • Performed Human Resources and Marketing tasks for the new start-up service business office.

3. Linkedin

Here's how directors of marketing & recruiting use linkedin:
  • Developed virtual exposure of the company into various business and social internet markets like LinkedIn, Facebook, and Twitter.
  • Use social media including Facebook, Twitter, LinkedIn, and Pinterest to source for quality candidates in the Chicago area.

4. Recruitment Process

Here's how directors of marketing & recruiting use recruitment process:
  • Developed and coordinated advertising and recruitment process, including cold calls, and informational meetings.
  • Facilitate permanent placement recruitment process through phone screens and recruitment channels.

5. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how directors of marketing & recruiting use business development:
  • Promote and foster continued business development opportunities with existing colleges and high schools.
  • Coached individual attorneys and practice groups in business development initiatives.

6. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how directors of marketing & recruiting use crm:
  • Covered all US time zones from fully equipped home office using company's secure VPN, VoIP and CRM software.
  • Worked with our CRM system to develop and streamline the B2C experience.

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7. Marketing Campaigns

Here's how directors of marketing & recruiting use marketing campaigns:
  • Work with regional/national marketing specialists in identifying and launching successful marketing campaigns online, television, and social media.
  • Assisted in the development of marketing campaigns to enhance and grow the agency.

8. Recruitment Efforts

Here's how directors of marketing & recruiting use recruitment efforts:
  • Recorded and maintained the statistics necessary to measure the effectiveness of various recruitment efforts.
  • Spearheaded company recruitment efforts in 2012 hiring over 100+ associates, shift leaders and restaurant managers.

9. Photoshop

Here's how directors of marketing & recruiting use photoshop:
  • Marketed promotions and new recruitment projects for corporate events using Photoshop, Word, and Powerpoint.
  • Used multiple computer programs such as InDesign, PhotoShop and Microsoft Office to create advertisements.

10. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how directors of marketing & recruiting use cold calls:
  • Source new candidates and customers through cold calls, direct mailers, networking, referrals and email campaigns.
  • Source and screen qualified candidates, Web resume mining, social media and direct cold calling.

11. Interview Process

The interview process is a multi-stage measure for recruiting new employees. Applicants are scrutinized based on previous work experience and preliminary assessments with HR before interviews are generally able to take place.

Here's how directors of marketing & recruiting use interview process:
  • Manage candidates seamlessly through the entire interview process, set expectations, provide feedback.
  • Screen employees to match their skill set to clients' needs in interview process.

12. Graduate Programs

Here's how directors of marketing & recruiting use graduate programs:
  • Conducted orientations and open houses for new students in CE and Graduate programs.
  • Led effort to secure new corporate partners and establish a graduate program.

13. Search Engine Marketing

Here's how directors of marketing & recruiting use search engine marketing:
  • Evaluated Search Engine Marketing (SEM) options to increase revenue for clients.

14. SEO

Here's how directors of marketing & recruiting use seo:
  • Implemented monthly SEO and PPC campaigns across multiple digital platforms (mobile included).
  • Conducted SEO analysis of the company websites as well as competitors.

15. Recruitment Strategies

Here's how directors of marketing & recruiting use recruitment strategies:
  • Partner with department chairs/administrators/directors to develop innovative, effective and measurable recruitment strategies.
  • Introduced best-in-class recruitment strategies and hiring techniques to HR partners and junior recruiters.
top-skills

What skills help Directors Of Marketing & Recruiting find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director of marketing & recruiting resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all Directors of marketing & recruiting possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for Directors of marketing & recruiting?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What director of marketing & recruiting skills would you recommend for someone trying to advance their career?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What technical skills for a director of marketing & recruiting stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
Do you want to know more?
Read more about what experts have to say about director of marketing & recruiting

List of director of marketing & recruiting skills to add to your resume

Director of marketing & recruiting skills

The most important skills for a director of marketing & recruiting resume and required skills for a director of marketing & recruiting to have include:

  • Digital Marketing
  • Human Resources
  • Linkedin
  • Recruitment Process
  • Business Development
  • CRM
  • Marketing Campaigns
  • Recruitment Efforts
  • Photoshop
  • Cold Calls
  • Interview Process
  • Graduate Programs
  • Search Engine Marketing
  • SEO
  • Recruitment Strategies
  • Colleges
  • Open Positions
  • Graphic Design
  • Reference Checks
  • Content Marketing
  • Phone Interviews
  • Career Fairs
  • Facebook
  • Student Recruitment
  • Press Releases
  • ROI
  • Event Planning
  • ATS
  • Twitter
  • Market Research Studies
  • Community Outreach
  • Payroll
  • Outbound Calls
  • Social Media Sites
  • Community Events
  • Background Checks
  • Channel Marketing
  • PowerPoint
  • Trade Shows
  • Promotional Materials
  • Research Projects
  • Database Management
  • Open Houses
  • Life Insurance
  • YouTube
  • Professional Organizations
  • Local Organizations
  • Clinical Trials

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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