What does a director of user experience do?
A user experience director is responsible for evaluating and studying reports of the users' experience regarding the organizations' products and services. User experience directors facilitate surveys and address the users' concerns by reviewing the operational processes and procedures, ensuring that the team provides the best user experience and customer satisfaction. They also coordinate with the clients for progress updates, as well as informing them of adjustments as needed to improve the outputs. A user experience director must have excellent communication and organizational skills, especially on analyzing the current industry trends to meet client demands and public interests.
Director of user experience responsibilities
Here are examples of responsibilities from real director of user experience resumes:
- Manage front-end developers as UI design is implemented; rework and refine usability throughout product development.
- Design and develop custom WordPress themes for clients using PHP, MySQL, HTML, and CSS.
- Use HTML, CSS, PHP and JavaScript knowledge to fine tune layout, functionality, micro-interactions and development.
- Supervise social media campaigns to grow Facebook fan base.
- Launch the CFO's performance dashboard - inclusive of critical-to-quality KPIs.
- Support the business development team's efforts by quickly prototyping product concepts.
- Analyze industry trends and establish KPIs for new mobile and tablet initiatives.
- Develop well-? execute social media strategies and plans as a conversion tactic that drives brand/client ROI.
- Book advertising on industry web sites, as well as developed targeting and deployment of Facebook ads.
- Establish digital standards for the firm and overhaul reporting to focus on ROI and align with strategic imperatives of the business.
- Deliver all UI wire-frames necessary to communicate the user-interaction model.
- Recruit to assimilate newly acquire UX company personnel into over-all engineering teams.
- Provide marketing automation expertise to clients with the use of Marketo and Salesforce implementations.
- Span UX designers effectively across multiple sprint teams resulting in timely delivery and communication of all design needs.
- Direct the identification and development of reporting and analytics packages measuring sales and marketing outcomes against state business goals and metrics.
Director of user experience skills and personality traits
We calculated that 9% of Directors Of User Experience are proficient in User Experience, Sketch, and Human Centered Design. They’re also known for soft skills such as Organizational skills, Analytical skills, and Communication skills.
We break down the percentage of Directors Of User Experience that have these skills listed on their resume here:
- User Experience, 9%
Conducted extensive user experience research, including early exploratory field research and low to medium fidelity prototype testing.
- Sketch, 8%
Established continuity across sketch, design and implementation phases through constructing style guides.
- Human Centered Design, 7%
Served as corporate liaison for the University of WA Human Centered Design & Engineering (HCDE) dept.
- UI, 6%
Directed creative design team in producing graphics for TV UI, hardware industrial design including remote control, set-top-box.
- User Research, 5%
Performed user research and examined current implementations.
- Customer Service, 4%
Unified the delivery of customer service across Chicago Cubs functions to increase customer satisfaction metrics across-the-board and advance business strategy.
Most directors of user experience use their skills in "user experience," "sketch," and "human centered design" to do their jobs. You can find more detail on essential director of user experience responsibilities here:
Organizational skills. One of the key soft skills for a director of user experience to have is organizational skills. You can see how this relates to what directors of user experience do because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Additionally, a director of user experience resume shows how directors of user experience use organizational skills: "developed and implemented ux practice managed multidisciplinary creative teams developed and implemented creative organizational structures and competency models"
Analytical skills. Another soft skill that's essential for fulfilling director of user experience duties is analytical skills. The role rewards competence in this skill because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." According to a director of user experience resume, here's how directors of user experience can utilize analytical skills in their job responsibilities: "perform in-depth quantitative/qualitative analysis/testing to improve engagement, conversion and the customer experience utilizing varied techniques such as a/b testing. "
Communication skills. directors of user experience are also known for communication skills, which are critical to their duties. You can see how this skill relates to director of user experience responsibilities, because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." A director of user experience resume example shows how communication skills is used in the workplace: "mentored pms and consultants on project management, client management, and communication. "
Creativity. director of user experience responsibilities often require "creativity." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This resume example shows what directors of user experience do with creativity on a typical day: "collaborated with creative, business and technical teams to define project requirements, success metrics and overall user experience. "
The three companies that hire the most director of user experiences are:
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Director of user experience vs. Sales and marketing manager
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
There are some key differences in the responsibilities of each position. For example, director of user experience responsibilities require skills like "user experience," "sketch," "human centered design," and "ui." Meanwhile a typical sales and marketing manager has skills in areas such as "sales process," "sales growth," "trade shows," and "sales strategies." This difference in skills reveals the differences in what each career does.
Sales and marketing managers tend to make the most money working in the technology industry, where they earn an average salary of $89,761. In contrast, directors of user experience make the biggest average salary, $129,811, in the technology industry.sales and marketing managers tend to reach similar levels of education than directors of user experience. In fact, sales and marketing managers are 4.2% less likely to graduate with a Master's Degree and 2.0% less likely to have a Doctoral Degree.Director of user experience vs. Marketing manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
In addition to the difference in salary, there are some other key differences worth noting. For example, director of user experience responsibilities are more likely to require skills like "user experience," "sketch," "human centered design," and "ui." Meanwhile, a marketing manager has duties that require skills in areas such as "marketing campaigns," "b2b marketing," "powerpoint," and "email campaigns." These differences highlight just how different the day-to-day in each role looks.
On average, marketing managers earn a lower salary than directors of user experience. Some industries support higher salaries in each profession. Interestingly enough, marketing managers earn the most pay in the technology industry with an average salary of $115,553. Whereas directors of user experience have higher pay in the technology industry, with an average salary of $129,811.Average education levels between the two professions vary. Marketing managers tend to reach similar levels of education than directors of user experience. In fact, they're 2.4% less likely to graduate with a Master's Degree and 2.0% less likely to earn a Doctoral Degree.Director of user experience vs. Social media manager
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from director of user experience resumes include skills like "user experience," "sketch," "human centered design," and "ui," whereas a social media manager is more likely to list skills in "instagram," "twitter," "social media marketing," and "facebook insights. "
Social media managers earn the highest salary when working in the technology industry, where they receive an average salary of $82,546. Comparatively, directors of user experience have the highest earning potential in the technology industry, with an average salary of $129,811.social media managers typically earn lower educational levels compared to directors of user experience. Specifically, they're 8.1% less likely to graduate with a Master's Degree, and 2.0% less likely to earn a Doctoral Degree.Director of user experience vs. Business development manager
A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.
Types of director of user experience
Updated January 8, 2025











