Referral emails are a powerful way to allow your valued customers to do a large part of your marketing for you. Put out a high-quality service, then simply give them strong reasons for them to refer their friends and family to you.
New users who are excited to use the product your business offers are excellent prospects. You can capitalize on their excitement by encouraging them to share with their friends. This is especially effective if you have a novel product or service that grabs the readers’ attention and excites their interest to share.
Remember to use your audience’s demographic data to your advantage. Craft different messages to different segments and tailor your offers from this data. For example, students and seniors have access to different networks and financial incentives.
It’s no secret that you won’t get any referrals if you bore your customers.
One tip to engage with your customers and hold their attention is to implement animated GIFs to push your users to take action.
Emails are an excellent way to encourage customers who already love your business or product to go out there and spread the word. Learn some best practice tips and strategies to get the most out of referral emails in the infographic below created by our friends at CleverTap that includes how companies like Uber, Venmo, and Chase put them to use.
Author
Paul Slezak
With over two decades of experience in the recruitment and human capital industry, Paul Slezak has established himself as a transformative force in the realm of leadership and career coaching, group facilitation, and talent acquisition. His unique perspective, drawn from his early career as a leader in global recruitment firms and his entrepreneurial success with his own start-up, has enabled him to make a significant impact on leaders, teams, and organizations across the world. Paul's passion for helping others achieve success and high performance is evident in his commitment to transforming leaders and their teams at local, national, and international levels. He specializes in promoting the importance of human-centered intelligence, focusing on soft skills such as authenticity, transparency, and trust to complement business-centered acumen and drive better workplace outcomes. As an impartial facilitator, Paul brings his expertise to team offsites and strategy days, ensuring alignment on goals, values, and culture while keeping participants on task. His engaging and energetic presence, coupled with his unique "entertraining" and "edutaining" delivery style, enables him to connect with audiences both large and intimate, sharing personal and professional anecdotes that inspire and energize.
