Editor’s Note: This post is by Paul Slezak, Cofounder and CEO of RecruitLoop – the World’s largest marketplace of expert Recruiters and Sourcers available on-demand.
2019 is here. This is the time of the year when you start evaluating your company practices to keep your digital marketing strategy competitive for the year ahead.
One of the biggest players in the game is email marketing. The channel remains popular and is used widely all over the world, with 3.7 billion recorded active users in 2017. This number is already predicted to grow to 4.3 billion by 2022, signalling that email is not backing down any time soon.
Email has long been used for building relationships with leads and customers, acting as a direct connection to the brand or service that people want to reach. It’s simple and straightforward which appeals to many users. Exciting developments in tech will enhance these functions of email marketing more than ever, such as targeted automation and hyper-personalization.
While email is not advertised to be as interactive as social media, it should not be underestimated. Inboxes are a very personal space for your audience. It’s one of the most effective ways to deliver your sales pitch and present thoughtful content and relevant deals that the receiver will act upon. As such, it’s crucial to know the tricks of the trade when it comes to this platform.
Putting aside (or ignoring) your email marketing efforts could hurt your core business goals, so don’t get left behind. If you’re interested in learning more, check out this insightful infographic below from our friends at Connext Digital so that you can prepare for your email marketing strategy in 2019.